Running an eCommerce business may sound easy to many. The reason being, numerous success stories that claim the glory of business in the online world. However, it’s undeniable that digital commerce has its own set of challenges and complications like any other brick and mortar store.
According to a report shared by Statista, there are over 2 billion buyers online. And needless to say, these buyers have diverse expectations on a day to day basis, which is directly proportional to geographical location, age group, industry, etc. However, there’s one thing that remains common throughout, and that is experience.
Experts believe,
“People don’t buy products online; they buy experience.”
Having said this, the only reason most of the eCommerce stories fail is due to lack of delivering a seamless experience. While there are numerous factors determining it, choosing the right eCommerce development services can be called the foundation.
Let’s have a look at a few other reasons that negatively impact the growth of your online store.
1.Product Information
Unlike physical stores, online platforms lack the liberty to touch and feel the product. Neither there’s any sales executive that can guide your customers about product features and other unrelated information that is necessary. Acknowledging this, it is crucial to have detailed product information including, size, material, parental information, weight, price, maintenance, etc depending on the kind of product and target audience. Besides this, also try not being too technical while elaborating the details. The need is to be utmost transparent.
2.How to Connect
According to a report, most buyers prefer to make online purchases using their credit card. Having said this, they need to have complete trust in you before they share those details. One important step to gain their loyalty is by being transparent with your contact information. They should know that your online store is authentic and their data is secured with you. Besides this, they should also be aware that after making their purchase, they’ll have unbiased support. To ensure the same, they should have your proper contact details including address, number, and email ID. Also, sharing details about the founders can be a plus.
3. A Lengthy Checkout Process
One of the primary reasons that customers prefer online shopping is that they can skip the fuss and chaos of brick and mortar stores. While surfing through the products doesn’t seem that long and is more or less part of their shopping, a lengthy checkout process can be a huge turn-off. In fact, most online stores face problems with the cart abandonment rate. To lower the same it’s important that you keep the checkout process as simple as possible. Also, ask your web development services provider to consider not asking details that aren’t important.
4. Choosing the Wrong Platform
There are ‘n’ number of digital commerce platforms available on the web. Amidst the entire list, every available platform has its own set of pros and cons. Considering your needs and market, you have to precisely select the right platform for your eCommerce store. PrestaShop Development Services, Big Commerce, Magento, etc are some of the known names. “It is recommended to consult a professional before choosing a platform.” Said one of the eCommerce experts at WebDesk. And we can’t agree more.
5. Instore search capabilities
Just like an offline store has dedicated sections for different products, an online store is divided into various sections. However, surfing through them all individually or scrolling through the big list can be a daunting task for buyers. Perhaps, this is why numerous online stores can’t make big in comparison to their competitors. To ensure a better shopping experience, it is crucial to allow users to search their preferred product easily. A smartly selected site search engine can help you to a lot of extent in attaining your desired goals.
6. Excessive use of Pop-Ups
Pop-ups are undoubtedly good for sales and marketing purposes. However, excessive use of them may disrupt the experience of your buyers. According to a study, the majority of visitors refrain from clicking on pop-ups. Also, it diversifies the attention and kills the mood of buyers by diverting them from the original intention of making a purchase. Hence, it is always recommended to keep the number of pop-ups to as low as possible. How about confining it to just 1 popup?
7. Not being Mobile
Mobility is no longer a luxury for businesses, it has transformed and evolved as a need. Time and now survey reports have made it loud and clear that the majority of buyers shop using their mobile phone and not their desktop or laptop. And when we say mobile-friendly store, we intend to highlight the importance of having a mobile-friendly eCommerce store. Few key integrations while doing this include design, page load time, and accessibility.
8. Hindering Site Navigation
Industry pioneers call it customer journey. Whether your audience is arriving through search engines or directly, he/she spends some time on your website while searching for a product. Seamless site navigation can play a pivotal role in determining whether or not your visitor will become your customer. Ensure aligning your products under dedicated heads and have them all in a few clicks. Remember the rule, ‘You save their time, they’ll help you earn the money’.
9. Poor Quality Images and Videos
Just like a descriptive and informative product description, images and videos help users make a decision. It is important that the images you upload are of good quality and cover all the crucial aspects of sharing all related information about your product. Uploading poor quality images and videos won’t just make it troublesome for your buyers, it’ll also ruin your impression in front of them.
Concluding Note
With every passing month, the eCommerce industry is noticing a constant increase in the number of buyers and sellers. Besides this, it is also accepting technology to ensure delivering flawless shopping and selling experience. While I agree that your product deserves all the attention, it is important that you don’t ruin the market due to some small mistake. Hence, I’d recommend having consultation from an industry expert. If there’s any other query, please reach me. I would be delighted to answer.
