Latest eCommerce Trends: Top 10 eCommerce Future Trends to Watch Out in 2022

John Ahya April 14, 2022
6 mins read Last Updated May 12, 2022
Latest eCommerce trends

The eCommerce industry is growing at a rapid pace. The covid-19 pandemic has helped the eCommerce industry to reach heights like never before. Businesses belonging to different sectors worldwide have taken the path of eCommerce in the pandemic to attract users and grow their business.

With time, consumer behavior is continuously changing. They are expecting more from the eCommerce businesses. Hence, companies need to constantly lookout for the latest eCommerce trends and implement them as soon as possible.

If you are already running an eCommerce business or planning to start one, you should also consider the emerging trends in eCommerce.

But with the evolving eCommerce industry, it is challenging to find the recent trends in eCommerce.

We have been working closely with the eCommerce industry for over a decade. Hence, we are familiar with the things revolving around the industry. Here, we have curated the top eCommerce trends businesses should consider in 2022.

Top 10 Emerging Trends in eCommerce To Boost Your Revenue in 2022

There are various eCommerce trends coming every year. However, the following are the emerging trends in ecommerce that are going to remain for a long time.

1. Augmented Reality in Product Visualization

Augmented reality can revolutionize the entire eCommerce industry. It allows users to view the item in their own environment & time, prior to making any purchase. With the help of AR, customers can purchase a product without any mistake.

Augmented reality would be heavily beneficial in several domains like fashion, home decor, etc. Using AR, you encourage customers to view virtually using the “try on” function.

In short, AR can provide an immersive shopping experience to the customers every time they buy a product.

Based on one Google survey, 66% of users love to use augmented reality technology for shopping.

2. Voice Search will be the Future

Voice search is the technology that allows a user to search online without entering anything into the search bar. Voice assistants have paved their way into various smartphones, gadgets, and devices allowing users to search for different things with their voices.

Over the years, people have become reliant on voice assistants like Amazon Echo, Apple’s Siri, Microsoft’s Cortana, etc., to carry out various tasks. Moreover, it is expected that people will use voice search for ordering food, shopping online, and organizing their lives.

Here are some statistics that determine the demand for voice search:

  • In 2021, around one-third population of the United States own smart speakers. (Statista)
  • According to PWC’s research, about 71% of users prefer to conduct search queries using voice search.
  • As per Narvar reports, 43% of voice-enabled device owners utilize their devices for online shopping.

Hence, businesses need not neglect this eCommerce trend. It is time for you to integrate voice search into your online store.

3. Artificial Intelligence is Useful to Know More About Shoppers

Artificial intelligence and machine learning combined are great to provide a personalized experience to the users. AI technology can track many things like the process customer uses to shop, what they look for in a product or service, and what time they shop.

In other words, AI collects the browsing and shopping history of the users and then predicts what customers will purchase next.

Besides this, Artificial Intelligence is used in backend operations and building inventory predictions.

4. Multiple Payment Options

Customers across different parts of the world love to pay using their specific payment method when buying from an eCommerce website. Therefore, it is really crucial to provide a vast number of payment options to the users.

It will be beneficial for you as well as your customers. How? Your customers would be able to pay efficiently using their method by saving the payment method. On the other side, your conversion rate will go higher.

Various eCommerce websites still just allow users to pay with a credit card or PayPal. There are some sites that have started accepting cryptocurrencies, mobile wallets, and UPI. Therefore, it’s your time to integrate multiple payment options into your eCommerce website.

5. Live Streaming Commerce

It is one of the most recent eCommerce trends. A broader number of users worldwide like to watch TV channels from where they can do live shopping. The same thing applies here.

Here, you need to reach out to the influencers. These influencers promote your product or service on different social media platforms in their live stream. Moreover, they allow the users to buy instantly by offering a link in the description. Besides this, they allow users to swipe up and purchase anything quickly.

Some of the most well-known examples of live streaming commerce would be Walmart+ TikTok and Amazon live.

6. Social Commerce to Offer Next-Gen Customer Experience

Social commerce refers to the method of purchasing things directly from social media. It is one of the best future eCommerce trends. A lot of things are involved in social commerce, such as brand marketing, product discovery, customer service, and shoppable advertising.

Various eCommerce stores have already adopted this eCommerce trend by selling products and services on a platform like Facebook, Instagram, YouTube Shots, and more. According to Statista, the social commerce market size is expected to reach $2.9 trillion in 2026.

It’s time to consider this trend to advertise your product or service and grow your business effectively.

7. Role of Personalization in Online Shopping

Personalization doesn’t just include calling the customer by their name, it’s a lot more than that. Customers nowadays don’t get satisfied with an email mentioning the name; they want more personalization.

To provide a personalized experience to the users, you need to collect data from various points. These include purchase history, shopping cart, geographic location, and more. By remembering these things and offering a personalized shopping experience to customers, you can build a long-lasting relationship with them.

8. Multichannel Customer Support

Various customers who have purchased a product from you like to contact you online and get instant solutions. Here, E-mail, and phone calls will do some work.

To offer the best customer support to the customers, you should consider a chatbot.

Besides this, whenever customers are sometimes unable to find the desired product on your eCommerce store, a chatbot can handle all these customers and provide an efficient solution.

Deploying chatbots will help the customers get the solution and also help you boost your eCommerce sales.

9. Subscriptions will Help to Gain More Customers

There are subscriptions for various things in the digital era. Moreover, people worldwide love to purchase subscriptions because it offers more flexibility, convenience, and value. Hence, it is one of the latest eCommerce trends that many businesses across the globe are adopting.

With a subscription-based model, eCommerce businesses can sell products that are just lying in the inventory for a long. Moreover, by selling a subscription plan, customers will be coming back to purchase from an eCommerce store again and again. For the same, you need to provide them with a personalized shopping experience.

It is expected that more and more eCommerce companies to provide monthly and yearly subscription plans to attract customers and increase their sales.

10. Powerful Content to Increase Customer Retention

Content is one of the most effective methods to connect with customers. With a powerful and engaging content marketing strategy, you can provide a personalized experience to the customers.

With the usage of high-quality and relevant content, you can attract a wide number of users.

Here, your end goal is to increase customer retention. For the same, your should provide a great post-purchase experience to the users. You can guide them via different educational content like how-to-videos, build a community, etc.

Final Words

We hope you have liked our list of the latest eCommerce trends for 2022. Besides these, there are a vast number of future trends in eCommerce. Many businesses are quickly adopting these eCommerce trends to stay competitive in the market and provide a top-notch experience to the users.

If you want to integrate any of the above eCommerce trends or any unique one, don’t hesitate to contact us.

WebDeskSolution is a leading eCommerce development company. We have helped various small to big eCommerce stores to adapt to the recent eCommerce trends and reach new heights in the industry.

John Ahya
John Ahya

John is the President and Co-Founder of WebDesk Solution, LLC. Living the digital agency life for over 10 years, he explores an extensive eCommerce world. He has immense experience in all major e-commerce platforms. Being a nature lover, he likes to breathe the fresh air on the hill stations during vacations.

Sign Up The Newsletter

Subscribe to our newsletter to get notified.

Recent Blogs

May 3, 2022

eCommerce Features: Top 10 Crucial Features for Successful eCommerce Websites

People worldwide now love to buy a lot of things online. They are using one or the other eCommerce website for the same. Besides this, there was a massive surge in eCommerce sales worldwide during...

Apr 27, 2022

How to Sell Customized Products Online?

In this modern era, plenty of products are available on the leading eCommerce stores like Amazon, Etsy, walmart, homedepot and many more. Various businesses have started selling their products through their own store and generating...

Mar 8, 2022

10 Best Headless eCommerce Platforms In 2022

The eCommerce industry has reached its peak in the 21st century. People now access eCommerce through different mediums such as mobile apps, IoT, progressive web apps & more.

Say Hello!

Google review
WebDeskSolution Google Review Logo
WebDesk Solution
Nick La Maina 1 week ago
Great experience working with Mike and team. Fast communication and high quality work. Look forward to working with them on future projects!
Dave Clark 3 weeks ago
John at WebDesk Solution was very helpful doing a small change at no charge several months after completing a home page update for our client's online store. It is good to find a supplier who will continue to assist well after a job is completed. Dave Clark - Soulutions Inc
T.J. McCambridge 3 weeks ago
WebDesk was a great company to work with! They did a complete redesign of our online store, hit all the needed deadlines, and we are very happy with the outcome. We would recommend them to anyone looking for an upgrade to their web design!
edmond azaryan 3 weeks ago
i have worked with this company for over 5 years now, on multiple projects, they are excellent in the work they do and in support after the project is complete. 100% recommend!
Klik Deals 10 months ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.
Supervision Optical a Year ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.
Anvi Can Corporation a Year ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again
Priyanka Patel a Year ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again
Brandon Jones
a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!
Patricia Tyson a Year ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!
Horizon Group Company a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.
T. Mai a Year ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!
Serge Vilmar a Year ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC