Latest eCommerce Trends: 15 eCommerce Future Trends to Watch Out in 2022

John Ahya April 14, 2022
10 mins read Last Updated July 26, 2022
Latest eCommerce trends

The eCommerce industry is growing at a rapid pace. The covid-19 pandemic has helped the eCommerce industry to reach heights like never before. Businesses belonging to different sectors worldwide have taken the path of eCommerce in the pandemic to attract users and grow their business.

With time, consumer behavior is continuously changing. They are expecting more from the eCommerce businesses. Hence, companies need to constantly lookout for the latest eCommerce trends and implement them as soon as possible.

If you are already running an eCommerce business or planning to start one, you should also consider the emerging trends in eCommerce.

But with the evolving eCommerce industry, it is challenging to find the recent trends in eCommerce.

We have been working closely with the eCommerce industry for over a decade. Hence, we are familiar with the things revolving around the industry. Here, we have curated the top eCommerce trends businesses should consider in 2022.

Top 15 Emerging Trends in eCommerce To Boost Your Revenue in 2022

There are various eCommerce trends coming every year. However, the following are the emerging trends in eCcommerce that are going to remain for a long time.

1. Augmented Reality in Product Visualization

Augmented reality can revolutionize the entire eCommerce industry. It allows users to view the item in their own environment & time, prior to making any purchase. With the help of AR, customers can purchase a product without any mistake.

Augmented reality would be heavily beneficial in several domains like fashion, home decor, etc. Using AR, you encourage customers to view virtually using the “try on” function.

In short, AR can provide an immersive shopping experience to the customers every time they buy a product.

Based on one Google survey, 66% of users love to use augmented reality technology for shopping.

2. Voice Search will be the Future

Voice search is the technology that allows a user to search online without entering anything into the search bar. Voice assistants have paved their way into various smartphones, gadgets, and devices allowing users to search for different things with their voices.

Over the years, people have become reliant on voice assistants like Amazon Echo, Apple’s Siri, Microsoft’s Cortana, etc., to carry out various tasks. Moreover, it is expected that people will use voice search for ordering food, shopping online, and organizing their lives.

Here are some statistics that determine the demand for voice search:

  • In 2021, around one-third population of the United States own smart speakers. (Statista)
  • According to PWC’s research, about 71% of users prefer to conduct search queries using voice search.
  • As per Narvar reports, 43% of voice-enabled device owners utilize their devices for online shopping.

Hence, businesses need not neglect this eCommerce trend. It is time for you to integrate voice search into your online store.

3. Artificial Intelligence is Useful to Know More About Shoppers

Artificial intelligence and machine learning combined are great to provide a personalized experience to the users. AI technology can track many things like the process customer uses to shop, what they look for in a product or service, and what time they shop.

In other words, AI collects the browsing and shopping history of the users and then predicts what customers will purchase next.

Besides this, Artificial Intelligence is used in backend operations and building inventory predictions.

4. Multiple Payment Options

Customers across different parts of the world love to pay using their specific payment method when buying from an eCommerce website. Therefore, it is really crucial to provide a vast number of payment options to the users.

It will be beneficial for you as well as your customers. How? Your customers would be able to pay efficiently using their method by saving the payment method. On the other side, your conversion rate will go higher.

Various eCommerce websites still just allow users to pay with a credit card or PayPal. There are some sites that have started accepting cryptocurrencies, mobile wallets, and UPI. Therefore, it’s your time to integrate multiple payment options into your eCommerce website.

5. Live Streaming Commerce

It is one of the most recent eCommerce trends. A broader number of users worldwide like to watch TV channels from where they can do live shopping. The same thing applies here.

Here, you need to reach out to the influencers. These influencers promote your product or service on different social media platforms in their live stream. Moreover, they allow the users to buy instantly by offering a link in the description. Besides this, they allow users to swipe up and purchase anything quickly.

Some of the most well-known examples of live streaming commerce would be Walmart+ TikTok and Amazon live.

6. Social Commerce to Offer Next-Gen Customer Experience

Social commerce refers to the method of purchasing things directly from social media. It is one of the best future eCommerce trends. A lot of things are involved in social commerce, such as brand marketing, product discovery, customer service, and shoppable advertising.

Various eCommerce stores have already adopted this eCommerce trend by selling products and services on a platform like Facebook, Instagram, YouTube Shots, and more. According to Statista, the social commerce market size is expected to reach $2.9 trillion in 2026.

It’s time to consider this trend to advertise your product or service and grow your business effectively.

7. Role of Personalization in Online Shopping

Personalization doesn’t just include calling the customer by their name, it’s a lot more than that. Customers nowadays don’t get satisfied with an email mentioning the name; they want more personalization.

To provide a personalized experience to the users, you need to collect data from various points. These include purchase history, shopping cart, geographic location, and more. By remembering these things and offering a personalized shopping experience to customers, you can build a long-lasting relationship with them.

8. Multichannel Customer Support

Various customers who have purchased a product from you like to contact you online and get instant solutions. Here, E-mail, and phone calls will do some work.

To offer the best customer support to the customers, you should consider a chatbot.

Besides this, whenever customers are sometimes unable to find the desired product on your eCommerce store, a chatbot can handle all these customers and provide an efficient solution.

Deploying chatbots will help the customers get the solution and also help you boost your eCommerce sales.

9. Subscriptions will Help to Gain More Customers

There are subscriptions for various things in the digital era. Moreover, people worldwide love to purchase subscriptions because it offers more flexibility, convenience, and value. Hence, it is one of the latest eCommerce trends that many businesses across the globe are adopting.

With a subscription-based model, eCommerce businesses can sell products that are just lying in the inventory for a long. Moreover, by selling a subscription plan, customers will be coming back to purchase from an eCommerce store again and again. For the same, you need to provide them with a personalized shopping experience.

It is expected that more and more eCommerce companies will provide monthly and yearly subscription plans to attract customers and increase their sales.

10. Powerful Content to Increase Customer Retention

Content is one of the most effective methods to connect with customers. With a powerful and engaging content marketing strategy, you can provide a personalized experience to the customers.

With the usage of high-quality and relevant content, you can attract a wide number of users.

Here, your end goal is to increase customer retention. For the same, you should provide a great post-purchase experience to the users. You can guide them via different educational content like how-to-videos, building a community, etc.

11. Headless Commerce

Headless is considered as separating the head of the eCommerce website from the functional parts.

In the case of traditional commerce, both the front-end & back-end are working on the same eCommerce platform. For example, Shopify. On the contrary, Headless commerce de-couples the Front-end of the system from the Back-end.

In headless commerce, front-end experiences are working on the content management system to help your eCommerce store have an omnichannel experience across marketplaces, social networks, and more.

On the other side, the back-end operations consist of various things like eCommerce checkout, enterprise resource planning tool (ERP), or customer relationship management (CRM).

Online eCommerce stores are getting a vast number of benefits by going with headless commerce. They are as follows:

    • Ease of integrating APIs
    • Quick experimentation
    • Flexibility
    • omnichannel experience

Hence, you can also opt for headless commerce to offer more personalization to the users. There are many headless eCommerce platforms available in the market.

12. Mobile Shopping is Rising

The demand for mobile shopping is growing. Customers worldwide are not inclined to buy goods and services from smartphones and mobile devices.

As per Statista, retail m-commerce sales in the United States were $360 billion in 2021. It is expected that the number is going to reach $710 billion.

Therefore, it is necessary for your site to be optimized for mobile. A mobile-optimized site is the best to offer the next-gen experience to the users.

Here are some of the most effective ways to implement mobile shopping trends in your store.

  • Enable customers to purchase from any region across the globe.
  • Include various mobile payment methods. Customers love to make payments using their desired way.
  • Integrate visual search. It allows customers to take a photo instantly and paste it into the search bar. Later, the algorithm offers the most relevant matches.

13. Big Data for Personalized Shopping Experience

Big data is the latest eCommerce trends these days. It is a process of collecting a massive amount of data to become familiar with hidden patterns, market trends, customer preferences, and more. With the help of big data, businesses can get relevant information that helps them to make effective business decisions.

According to Epsilon, 80% of consumers love to purchase from a brand offering a personalized experience.

As per Salesforce, consumers think companies should know their needs and preferences.

What is the best way to provide a personalized shopping experience to consumers?

One of the best ways to know what customers want is via product recommendations. Another thing that you should consider is the browsing history.

With the help of big data, you have a massive supply of predictive data to understand the way consumers behave in the future. These include various things like total clicks on the page, average product people add to the cart prior to checkout, and session time between the home page and buying the product.

By knowing all these things, you can offer personalized shopping experiences to consumers on the website and via emails. Amazon, the eCommerce marketplace follows this same strategy.

Besides this, big data also helps you to build the latest strategies to stop shopping cart abandonment, faster checkout, and expand accordingly.

14. Focus on Consumer Privacy

Consumers are worried about data. They want to know where their data is used. Although data is required to provide personalization, it is crucial to provide privacy to users.

In Europe and California, the government has made strict laws on the type of data online businesses can track and use. Hence, it is essential for your eCommerce store to follow these rules.

The main thing is now to provide personalized information to users without storing their data. Surprisingly, you can achieve this with zero-party data.

In zero-party data, you ask consumers to share information voluntarily. It might be challenging to get information, but it will be accurate.

My Jewellery, a clothing & retail brand based in the Netherlands also implemented this strategy. The brand created a quiz known as a style profile set in which they asked several questions to the consumers regarding the style of jewelry they love. After filling up the quiz, customers are asked to enter an email to get a personalized style profile.

You can also implement this strategy to understand what your audience wants and present things accordingly.

15. Shoppable Video Content

Video has become an essential source to engage users over the last few years.

According to an online video survey in some countries in August 2020, 27.2% of users love to spend 10 hours on video content, while 20.6% love to spend two hours on videos each week. It indicates that creating video content can be beneficial for your website to get users’ attention and provide essential information.

Initially, there was one problem. People need to leave the video, enter a URL separately, check the product and complete the checkout process. Various people find this process to be boring.

Thankfully, Shoppable videos have become a thing of now. In these videos, viewers can directly click on buy to purchase the product instantly.

Final Words

We hope you have liked our list of the latest eCommerce trends for 2022. Besides these, there are a vast number of future trends in eCommerce. Many businesses are quickly adopting these eCommerce trends to stay competitive in the market and provide a top-notch experience to the users.

If you want to integrate any of the above eCommerce trends or any unique one, don’t hesitate to contact us.

WebDeskSolution is a leading eCommerce development company. We have helped various small to big eCommerce stores to adapt to the recent eCommerce trends and reach new heights in the industry.

John Ahya
John Ahya

John is the President and Co-Founder of WebDesk Solution, LLC. Living the digital agency life for over 10 years, he explores an extensive eCommerce world. He has immense experience in all major e-commerce platforms. Being a nature lover, he likes to breathe the fresh air on the hill stations during vacations.

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