I have come to observe that many business owners are turning to e-commerce platforms to showcase their products online rather than to brick-and-mortar stores. Amongst the popular e-commerce platforms, Shopify has been my top choice and is a preferred choice for many sellers as well looking for quality delivery, simplicity, and rich functionality. Let’s get an answer to your question “Why use Shopify” in detail.
In the US alone, Shopify remains one of the largest e-commerce platforms following closely with Amazon. One of the best ways to understand the value of Shopify is through the stories of users. One such story was told by Buerge, a 68-year-old owner of “world’s window,” which is a clothing store in Kansas City. The store had been opened for 35 years and jumped into crisis mode when the pandemic kicked in. Shopify became her next stop since it was an online sales platform that supported a lot of small businesses looking to get online. The store had seen more sales than they had seen in their brick-and-mortar store.
Following reports from Statista, there’s an expected growth in the number of people buying goods and services online (digital buyers) to over 2.14 billion people globally in 2021. In my own opinion, this calls for more robust e-commerce strategies to meet the rising demand, and Shopify is one such e-commerce platform that is trusted by over 1 million businesses in more than 175 countries in the world to meet that demand.
Benefits of Shopify for your e-commerce store
I have experienced a lot of benefits from using Shopify; the benefits of using the platform are numerous. Over the years, as an eCommerce expert, I have been asked the “WHY” question. People ask, “why use Shopify”? and I tell them that the benefits are just too numerous to overlook. Despite these numerous benefits, let’s take a look at the top benefits that stand out (the last two are my favorite).
1. Easy to use and easy to set up
Apart from the great adoption of Shopify, there is an easy set up which makes Shopify a top-notch platform. There are no technicalities when it comes to the Shopify development and hosting of your online store – or at least none I know of. Also, all you need to launch your website is provided on the platform, including software and hosting. The admin interface is user-friendly, while the user interface is attractive and easy to understand.
2. No tech knowledge needed
Another reason why I use Shopify is because of the ease, as I earlier stated, and no need for technicalities. It means I don’t have to be a tech guru to get started. Secondly, I don’t have to worry about software updates as Shopify takes care of all updates. This gives me a chance to focus on my sales and not on technical terms.
3. Unique Templates that are visually appealing
Shopify comes with a variety of professional templates that help in the creation of unique and visually appealing e-commerce stores. It comes with basic themes that can be worked on by developers to create a richer UI and a unique UX. That being said, I like to work with the basic templates as they are also very great.
4. Integration of Apps
Another thing that makes me choose Shopify for my eCommerce store is that it comes with the ability to easily integrate with different apps. Which allows sellers to easily add extra features and more robust functionality to their e-commerce store?
5. Abandoned Cart
Have you ever experienced a visitor placing products in their shopping carts and then exit without buying? Yes, I have, and statistics state that two-third of potential customers usually do this. This is why I use Shopify. It offers abandoned cart recovery that helps in tracking their emails automatically to alert them to complete their purchase.
6. Secured and reliable
One major feature I see that attracts settlers is the security and reliability that the platform offers. Any online business has to make security a priority since they’re dealing with confidential customer information and financial details. Also, since an e-commerce platform has to remain online always, there is a higher need for security. These features are handled by the hosting solution provided by the platform. The platform is also responsible for maintenance and upgrades.
7. Top-notch Marketing tools
There is no need to have a beautiful website, and then no one visits the website. Shopify helps with advanced analytics tools and marketing tools, which help in knowing the behavior of customers so that a tailored service is rendered to them. Some of the tools you have access to include Social media integration tools, email marketing tools, and even product review tools. I have also come across a lot of promotional tools like discounts, coupons, customizable gift cards, and many more.
8. Loading speed
Shopify is a global e-commerce platform that has its globally hosted solution, which has an advanced infrastructure with optimized hardware and software. It allows for the platform to be super fast and allows for the page loading to load in a few seconds.
9. Mobile-friendly and responsive
Any e-commerce store must include mobile responsiveness to succeed in their business. This is because mobile users are increasing every day and looking forward to shopping online using their phone. All Shopify themes that I have come across are very mobile responsive and can be used to create mobile-optimized e-commerce stores. There is even support for Android apps and iPhone apps that you can use to manage your e-commerce store.
10. Payment Integrations
One problem faced by most online sellers – and yes! I was faced with it at the beginning – is how to integrate a payment gateway that is secured and reliable. The payment option for an online store should include different payment options that can be easily used by the store owner and can be securely accessed by the visitors. Shopify also has its payment gateway that is powered by Stripe that allows for global payments and also gives buyers the liberty to make seamless transactions without extra or hidden fees.
I cannot overemphasize the importance of Search Engine Optimization for any online store. SEO is essential for better accessibility to products by shoppers. Shopify comes with features that help in designing great landing pages for campaigns for SEO purposes. This is something that most e-commerce platforms don’t have. Shopify also has features that support top SEO parameters, such as Meta tags and custom title tags.
12. Customer Support
Using Shopify gives you access to trusted, reliable, and all-around customer support. The experts at Shopify are always available 24/7 through different channels, including email, call, and live chat. This is to resolve any problem that might arise during the running of a store.
As you already know the benefits of Shopify, it’s time to show you some social proof.
Popular e-commerce stores that use Shopify
Let’s take a look at some popular e-commerce stores that use Shopify to deliver a great customer experience to all their customers.
Manitobah Mukluks is based in Manitoba, Canada, and was founded by entrepreneur Sean McCormick around 1997. The store was created to keep and celebrate its tradition using footwear. They have a Storyboot Project collection which is a collection of footwear done in partnership with indigenous artisans and elders.
Naja was founded by Catalina Girald (a top designer) and Gina Rodriguez (a golden globe-winning actress). The store showcases different undergarments in multiple colors that match different shades of skin tone. Naja is one Shopify store that empowers single mothers and females through employment and also gives out 2% of all its sales to support different sewing programs at different local foundations.
BLK and Bold
“BLK and Bold” was founded by Pernell Cezar Jr. and Rod Johnson to help local communities via the sales of caffeinated beverages. They pledge 5% of their profits to sustainable initiatives for youth programs and to eradicate homelessness amongst youths.
Founded by Rodellee Bas, Adored Vintage is curated with pieces from silhouettes of old.
Browsing through the collections of Adored Vintage Shopify store takes you to an all-new virtual realm of vintage clothing and modern designs inspired by vintage. It gives you a feel of french countryside romance. A portion of their revenue is donated to local classrooms.
Expert opinions: What business owners say about Shopify?
We have already seen that Shopify is a great, if not the greatest choice when it comes to your eCommerce platform. Enough of my description, let’s hear what Shopify businesses have to say about the platform and why use Shopify.
Shopify is incredible for improving SEO
“For any website, SEO is essential, and Shopify allows for SEO everywhere, especially for product photos, collection photos, product listing tags, etc. I’ve only been using my Shopify shop for a month now, and I’m already on page one of the search! Secondly, I am definitely not a graphic designer, or would I dream of becoming a website builder, but in the beginning, I had difficulty with setup (I had a Wix site earlier, which was mostly drag, drop, and adjust).
I like a lot of customization and didn’t want my site to look clustered, and playing around with and adding apps into HTML was a terror for me, but I was able to find everything I needed in Shopify’s support and forums without a single phone call! The Wix support was very lacking, waiting 30 mins or more on the phone often times or days for an email reply, and the SEO wasn’t what I expected; for years, my site groggily paid for itself. That’s why I’ve migrated my website from Wix to Shopify. So far, so good, I’m satisfied with Shopify, and I got my first sale this week.”
Shopify is great for giveaways; it makes it easy
“I am pleased with how easy it is to manage orders and inventory. I do a lot of giveaways, and Shopify gives me all I need to manage those free orders (and their inventory) with the paid orders, without any fear or extra fee! I love Shopify, and I wish I started my business on it.”
—Jayme, My Little Athlete
Shopify’s customer support is always available – best support ever
“My main focus is on the help and assistance that’s offered to Shopify storefronts. I can’t even remember the number of times I’ve contacted their chat support for help and assistance – for everything from uploading images and fonts to setting up shipping profiles correctly. They help with any and everything. They’re extremely knowledgeable, conversant, friendly, and always ready to lend a hand. I feel that their level of customer service is what makes me solid in my decision to choose Shopify in the first place. I know that no matter the issue I might get into, help is always a click away.”
—Stephanie, Phylogeny Art
Shopify is great if you don’t want something too techy
“Way back when I began my business, I started with WordPress and struggled to attain the look and feel I wanted and use the features the way I really wanted. I was drowning in techy black holes. And hiring a developer was not an option then because of the cost. After an exasperating 6 months, I was introduced to Shopify and never looked back.
The beauty of Shopify lies in the templates. They give you a professional clean look from the beginning, and you don’t need to spend time struggling with too much code or tech issues. I was able to gain back my time and put more energy into my creative work.”
—Neesha Merani, PaperWand
When to use Shopify?
Shopify comes with a lot of features and benefits, and I know we are clear on “ why use Shopify,” but the next question is “when to use Shopify”?
It all depends on the needs. You should jump into using Shopify when you need the following:
Growth and Functionality
The best time to get started with a Shopify store is when you are looking to add more functionality to your business and improve your overall business growth. As a platform, Shopify has advanced tools that can enhance your overall business experience.
When your business starts generating a lot of revenue, there is a need for superior support, and Shopify is one e-commerce platform that offers that to you. You have access to 24/7 support either through email, calls, or live chat.
Once you require better security for your online store, this is a great time to get started with Shopify. Shopify comes with a lot of security features that can keep any business safe and keep customers at peace.
Multiple payment options
Different customers make use of different payment options. This means that your online business e-commerce solution must be able to integrate multiple payment options. This is a great time to get started with Shopify with its numerous payment options that support global payments.
How WebDesk can help you build a Shopify e-Commerce store
Being in the business of setting up Shopify store themes since 2014, WebDesk can help you get your Shopify stores going in no time. With expertise in designing Shopify stores for different industries such as clothing and fashion, health and beauty, Electronics, Sports, and recreation, WebDesk understands everything you need to succeed in your business. We differ from others in that we follow proven agile methodology for Shopify development and we use only certified experts with more than 10+ years of experience.
Conclusion - Why Use Shopify?
Although we cannot say that Shopify is all perfect, yes it has some limitations, but it stands out amongst other eCommerce platforms. The benefits of using Shopify for your eCommerce platform cannot be overlooked when aiming for success. The features are just the best you can get; it is simply an all-in-one solution for e-commerce stores. The question – why use Shopify has been fully dealt with, and we can see that there are numerous benefits from using it. My favorites are the SEO and superb customer service they have to offer. It is second to none. If you’re still confused while choosing an e-commerce platform for your upcoming store, do reach out to us and get our consultation.