The client, Camera Source, is a camera leader, offering the highest-quality devices compatible with various familiar cars, trucks, RVs, UTVs, and other vehicles. The client has an online store of thousands of items ranging from OEM-grade backup camera systems to a multi-camera agriculture package.
Camera Source was an existing client who operated an online store using Magento version 1. Camera Source and WebDesk Solution explored upgrading to version 2 when Magento updated the version. Camera Source recommended various specifications, including theme upgrades, new feature requests, and migration of Customers, orders, brands, and product categories from the previous version.
The most important module that the client wanted on their website was a product finder tool.
Product Selection Wizard
It’s difficult to get people to visit the website; no store owners want to watch them get frustrated and leave when the purchasing process isn’t spontaneous. Customers are looking for the easiest way to find a product and make their purchases online. Camera Source wanted to make it easy to find a particular part out of 100,000 if the customer doesn’t know the part number.
Make, Model, and Year Search
Camera Source aimed to include a quick search function so that visitors can get a list of compatible items for their car. Instead of a customer searching for a product in a search box or bar, we integrated a custom search wizard extension that scans items aligned with their make, model, and year. A search box or bar is like limiting to modern consumers who want holistic, customized interactions.
Custom Product Finder Tool
Finding the perfect product can be challenging at times. Particularly if the customer is searching for something they only purchase once in a while or something with technical specifications, they cannot go wrong. Camera Source asked us to build a custom product finder tool that gives each shopper a unique experience.
Before / After
Product Selection Wizard
The most complex challenge we had to solve was dealing with non-standardized product data, which included hundreds of unique fields and attributes for each product literally. We created a bespoke solution with many custom attribute filters once we established a content architecture and streamlined product data. This was not ideal, but it was necessary for the client because their clientele had been purchasing in this manner for decades. WebDesk created the filters but then backed them up with a Product Selection Wizard. This wizard guides the consumer via completing a few questions, which automatically chooses the attribute filters and narrows down their results, which are now done in seconds instead of minutes.
Make, Model, and Year Search
We took advantage of the opportunity to explore new methods in which technology potentially enables customers to have more personalized search experiences and find new items. It allows users to search for a specific car engine by type, year, make, and model using a series of drop-down options. This capability acts as an additional interface to the site’s navigational structure and provides an alternative to standard search capabilities.
Custom Product Finder
Tool WebDesk Created a comprehensive tool that makes it easier for customers to find the things they need in a few simple steps. We developed a tool that asks customers a set of multi-step, clear, and simple questions to help them narrow down the products that best meet their needs.
Megamenu enables the visually distinct classification of categories. On the other hand, a simple drop-down may become disorienting if the number of menu sections grows too large. One of the reasons we revamped the megamenu column layout was to make it easier to divide the categories into multiple levels.
We integrated the Stripe payment portal in response to Camera Source’s request. It allows users to remain on the site while making a payment rather than redirecting to another site.
We customized and incorporated tabbed navigation on CMS pages because it helps visitors quickly bounce back and forth when comparing items, looking for the best deal, and checking related products.
We have adapted Magento’s filter check to meet the needs of our customers.
We upgraded the theme as Camera Source wanted to update its theme to reflect the new version with a better visual aesthetic.
Page view rate
Magento regularly upgrades the platform, and it is essential to keep the website secure and stable. To prevent additional issues and consistency concerns, WebDesk Solution has used as many native Magento functionalities as possible to reduce the number of 3rd party plugins or other customizations on the website. Camera Source was able to climb to the top of the organic search rankings thanks to our redesigned website, and a more sleek look and feel offer a great user experience. The product finder tool helped customers find products quickly and adequately without compatibility questions, assisting Camera in better sales and lower bounce rate. The product finder tool allows consumers to efficiently and accurately locate items without worrying about compatibility issues, resulting in increased revenue and a reduced bounce rate for Camera Source.
WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.
We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.