Migration to Magento 2.0 & Enhanced User Experience for Camera Source

The Brief

About Project

The client, Camera Source, is a camera leader, offering the highest-quality devices compatible with various familiar cars, trucks, RVs, UTVs, and other vehicles. The client has an online store of thousands of items ranging from OEM-grade backup camera systems to a multi-camera agriculture package.

Camera Source was an existing client who operated an online store using Magento version 1. Camera Source and WebDesk Solution explored upgrading to version 2 when Magento updated the version. Camera Source recommended various specifications, including theme upgrades, new feature requests, and migration of Customers, orders, brands, and product categories from the previous version.

The most important module that the client wanted on their website was a product finder tool.

Challenges

The Challenges

Product Selection Wizard

Trying to find a particular product in a vast catalogue may be a time-consuming and aggravating experience. Sales for an eCommerce store can be diminished by this fact, since consumers won’t make purchases if it’s difficult to locate a certain product. It’s difficult to get people to visit the website; no store owners want to watch them get frustrated and leave when the purchasing process isn’t spontaneous. Customers are looking for the easiest way to find a product and make their purchases online. Camera Source wanted to make it easy to find a particular part out of 100,000 if the customer doesn’t know the part number.

Make, Model, and Year Search

Locating an appropriate component can be a difficult task, and if the customer does not have simple choices, this can result in a loss of sales. With the search function, users may choose their car’s model and year from easy drop-down lists. Camera Source aimed to include a quick search function so that visitors can get a list of compatible items for their car. Instead of a customer searching for a product in a search box or bar, we integrated a custom search wizard extension that scans items aligned with their make, model, and year. A list of cars, parts, or accessories that fit their vehicle will appear as a result. A search box or bar is like limiting to modern consumers who want holistic, customized interactions.

Custom Product Finder Tool

Businesses with a large number of product SKUs can boost sales and conversion rates by assisting consumers in finding the appropriate product. Finding the perfect product can be challenging at times. Particularly if the customer is searching for something they only purchase once in a while or something with technical specifications, they cannot go wrong. Camera Source asked us to build a custom product finder tool that gives each shopper a unique experience. The client was looking for a new kind of approach that would enable consumers to assist themselves, solve problems, and get precisely what they were looking for as fast as possible.

Comparison

Before / After

Before
After
After

Solution

Our Solution

Product Selection Wizard

The most complex challenge we had to solve was dealing with non-standardized product data, which included hundreds of unique fields and attributes for each product literally. We created a bespoke solution with many custom attribute filters once we established a content architecture and streamlined product data. This was not ideal, but it was necessary for the client because their clientele had been purchasing in this manner for decades. WebDesk created the filters but then backed them up with a Product Selection Wizard. This wizard guides the consumer via completing a few questions, which automatically chooses the attribute filters and narrows down their results, which are now done in seconds instead of minutes.

Make, Model, and Year Search

Our objective was to create a search feature that allows visitors to choose the Make, Model, and Year of their car(s) using simple drop-downs and then see a list of automobiles, parts, or accessories that match their vehicle. We took advantage of the opportunity to explore new methods in which technology potentially enables customers to have more personalized search experiences and find new items. It allows users to search for a specific car engine by type, year, make, and model using a series of drop-down options. This capability acts as an additional interface to the site’s navigational structure and provides an alternative to standard search capabilities. To make it easier for consumers to locate specific products, the client can give numerous make, model, and year codes to a single item.

Custom Product Finder

Statistics in the eCommerce industry show that guided, easy product finders are the next wave in terms of user journey and conversion rate improvement. Customers will be more successful in a customised, self-solving, mobile-friendly environment if they use a product finder to help them. Instead of a conventional eCommerce site with pages and pages of products, product finders let consumers take the lead by providing well-thought-out, pre-programmed advice. WebDesk Created a comprehensive tool that makes it easier for customers to find the things they need in a few simple steps. We developed a tool that asks customers a set of multi-step, clear, and simple questions to help them narrow down the products that best meet their needs.

Customization

Mega Menu

Megamenu enables the visually distinct classification of categories. On the other hand, a simple drop-down may become disorienting if the number of menu sections grows too large. One of the reasons we revamped the megamenu column layout was to make it easier to divide the categories into multiple levels.

Other Changes

We integrated the Stripe payment portal in response to Camera Source’s request. It allows users to remain on the site while making a payment rather than redirecting to another site.

We customized and incorporated tabbed navigation on CMS pages because it helps visitors quickly bounce back and forth when comparing items, looking for the best deal, and checking related products.

We have adapted Magento’s filter check to meet the needs of our customers.

Theme

We upgraded the theme as Camera Source wanted to update its theme to reflect the new version with a better visual aesthetic.

Clients

Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA
Google Review
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WebDesk Solution
4.9
Nick La Maina 1 week ago
Great experience working with Mike and team. Fast communication and high quality work. Look forward to working with them on future projects!
Dave Clark 3 weeks ago
John at WebDesk Solution was very helpful doing a small change at no charge several months after completing a home page update for our client's online store. It is good to find a supplier who will continue to assist well after a job is completed. Dave Clark - Soulutions Inc
T.J. McCambridge 3 weeks ago
WebDesk was a great company to work with! They did a complete redesign of our online store, hit all the needed deadlines, and we are very happy with the outcome. We would recommend them to anyone looking for an upgrade to their web design!
edmond azaryan 3 weeks ago
i have worked with this company for over 5 years now, on multiple projects, they are excellent in the work they do and in support after the project is complete. 100% recommend!
Klik Deals 10 months ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.
Supervision Optical a Year ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.
Anvi Can Corporation a Year ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.
TOMMY GOMATOS a Year ago
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again
Priyanka Patel a Year ago
TOMMY GOMATOS a Year ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again
Brandon Jones
a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!
Patricia Tyson a Year ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!
Horizon Group Company a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.
T. Mai a Year ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!
Serge Vilmar a Year ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC