Fine Art Canvas – Custom Filters Case Study

The Brief

About Project

Fine Art Canvas is a pioneer in supplying a wide variety of high-quality, low-cost art. Customers of Fine Art

Canvas pay attention to how a piece of art will appear in a given location when purchasing art. Together with WebDesk, Fine Art Canvas created a welcoming storefront that delights customers. As a well-known company, they wanted to maintain its identity while making their website as user-friendly as possible. Product filters are crucial for directing clients through the store’s inventory. The filters also aid in SEO, shop development, and sales growth, which is why they’re so important. It’s an opportunity to set the store apart from the competition. Customers may narrow their search for specific items by selecting from a broader range of criteria, such as artists, sizes, and tags. The search box may be helpful, but buyers will eventually want to use an effective filtering system. So, the client wanted to get a uniquely designed filtering system.


The Challenges

Too many products with numerous combinations, tags, and options result in a plethora of possibilities to choose from. If the quantity of products is modest, it becomes simple and quick. However, given the store’s size and product selections, it was difficult to create a product filtering system that was both quick and feature-rich. In order to improve the user experience of the store and increase conversion rates, we needed to develop a filtering system that would make it easier for customers to discover the goods they were looking for.


Our Solution

Filtering is helpful for every online business, even if it does not have many items. It is an excellent opportunity to display a broad range of items, enhance the user experience, attract a larger audience, and boost sales via filters. However, when it comes to user experience, too many products may be detrimental. The more alternatives a person has, the longer it takes them to decide. Thus, reducing the number of other options is required to boost conversions. The project included a requirement to show only one product or service that best fits the buyers. We restructured the database to provide a near-perfect filtering mechanism for the customer. It increased real-time query speed and better search results.


Customize Product Filtering Options

Product filters allow users to swiftly browse through your product selection and focus on the items they need. Our product filtering options aren’t simply for those who know exactly what they want to buy. Product discoverability is the ability of visitors to explore, analyze, and choose items in a smooth, efficient way. Filters are a significant component of this process. As a result, they play an essential role in marketing and sales.

Smart Search

Finding a specific item on an eCommerce website is as simple as matching keywords, the most basic use of this capability. However, search capabilities go far beyond that, as they should. We designed smart search with sophisticated capabilities ranging from artificial intelligence to autocomplete that streamlines the search process and enhances conversion; helps the visitors explore items immediately while accelerating the sales process and providing a competitive edge.

Advanced Filters Of Product & Collection

To help consumers locate precisely what they’re looking for, the client requested a sophisticated product filter, a collection filter, and fast search and recommendations. Users may mix various choices with the custom module to provide clear product filter and collection filter results. Then, using unique logic, the module produces exact results, ensuring that clients are not overwhelmed by the enormous inventory.


Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA
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Nick La Maina 1 week ago
Great experience working with Mike and team. Fast communication and high quality work. Look forward to working with them on future projects!
Dave Clark 3 weeks ago
John at WebDesk Solution was very helpful doing a small change at no charge several months after completing a home page update for our client's online store. It is good to find a supplier who will continue to assist well after a job is completed. Dave Clark - Soulutions Inc
T.J. McCambridge 3 weeks ago
WebDesk was a great company to work with! They did a complete redesign of our online store, hit all the needed deadlines, and we are very happy with the outcome. We would recommend them to anyone looking for an upgrade to their web design!
edmond azaryan 3 weeks ago
i have worked with this company for over 5 years now, on multiple projects, they are excellent in the work they do and in support after the project is complete. 100% recommend!
Klik Deals 10 months ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.
Supervision Optical a Year ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.
Anvi Can Corporation a Year ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again
Priyanka Patel a Year ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again
Brandon Jones
a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!
Patricia Tyson a Year ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!
Horizon Group Company a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.
T. Mai a Year ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!
Serge Vilmar a Year ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC