Fine Art Canvas

Fine Art Canvas – Custom Filters Case Study

Fine Art Canvas – Custom Filters Case Study


Shopify Plus Development

API Integration


Tech partners

Shopify Plus

AWS Server



About Fine Art Canvas - Custom Filters

Fine Art Canvas is a pioneer in offering a diverse selection of high-quality, economical art. When it comes to art, buyers of Fine Art Canvas are careful to consider how a piece of art will look in a specific setting.

Fine Art Canvas collaborated with WebDesk to create a visually pleasing storefront that provided a joyful customer experience. They were looking for ways to make their website as user-friendly as feasible while still showing the integrity of a well-known brand in the process. Even while Shopify is an excellent platform in general, there are situations when it does not suit specific requirements. As an art store, it was imperative to establish an artist page that was feature-rich and readily flexible for future improvements. In addition, the client wanted to have an artist’s page since it helps artists positively enhance their reputation by giving clients the chance to learn about them and their artwork.


Having a separate artist’s page assists the artist to grow their catalog while also connected to positive and generating a brand image in the market. It wasn’t easy to meet all of the specifications since Shopify does not have a built-in artist page, which was a significant requirement component. As an art business, having a feature-rich artist page and readily flexible for possible developments was vital.

Customers who want a particular color, shape, style, or kind will instead go to the store with the most alternatives. However, if customers can not readily locate what they’re searching for, having a vast assortment of items might be detrimental. Therefore, the requirement was to create an individual artist page with their own set of filters, shapes, or colors. The condition was unique as all artwork has a wide range of tags, colors that can be used as filters. Providing extreme customization on each artist page was a unique and challenging idea.

Our Solution

Filtering is helpful for every online business, even if it does not have many items. It is an excellent opportunity to display a broad range of items, enhance the user experience, attract a larger audience, and boost sales via filters. However, when it comes to user experience, too many products may be detrimental. The more alternatives a person has, the longer it takes them to decide. Thus, reducing the number of other options is required to boost conversions. The project included a requirement to show only one product or service that best fits the buyers. We restructured the database to provide a near-perfect filtering mechanism for the customer. It increased real-time query speed and better search results.


Smart Search

Finding a specific item on an eCommerce website is as simple as matching keywords, the most basic use of this capability. However, search capabilities go far beyond that, as they should. We designed smart search with sophisticated capabilities ranging from artificial intelligence to autocomplete that streamlines the search process and enhances conversion; helps the visitors explore items immediately while accelerating the sales process and providing a competitive edge.


Advanced Filters Of Product & Collection

To help consumers locate precisely what they're looking for, the client requested a sophisticated product filter, a collection filter, and fast search and recommendations. Users may mix various choices with the custom module to provide clear product filter and collection filter results. Then, using unique logic, the module produces exact results, ensuring that clients are not overwhelmed by the enormous inventory.

Our Solution


With a mobile-first mentality, we crafted an elegant design that seamlessly adapts to any screen size or device.

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