Fine Art Canvas – Google Feed System Case Study

The Brief

About Project

Fine Art Canvas is a pioneer in offering a diverse selection of high-quality, economical art. When it comes to art, buyers of Fine Art Canvas are careful to consider how a piece of art will look in a specific setting.

Fine Art Canvas collaborated with WebDesk to build an aesthetically attractive storefront and a pleasurable user experience. They wanted to make their website as user-friendly as possible while simultaneously showcasing the integrity of a well-known brand. When an advertiser has a well-structured product feed, relevant adverts are shown to users searching for such items. There is a more significant probability of a prospective customer clicking on the ad if the text of the search query and the accompanying ad are identical. It is also easier to optimize and manage product feeds if the products and their information are appropriately labeled. The client required a module that automatically generates all different images, uploads them to their server, and auto-creates a well-structured Google feed. The URLs to the changed files on the server should also be updated so that the data presented in the Google feed is always up to date.

Challenges

The Challenges

An impressive quantity of items is being sold by the client. However, for a better user experience, the client requested that each product be shown in 3D and in various lifestyle contexts. For example, customers who click on a metallic border product from a Google Feed are redirected to the store to view another product or one with a different border. As a result, customers are more likely to leave without making a purchase. The client wanted to supply exact data to market-related and targeted products to avoid such issues. The key challenge was to create all images in a simple, fast, and precise approach that also updated the Google Feed file’s URL. The customer gave us all of the photos in 2D format and asked that we convert them to 3D with multiple border styles for the final products they would use. Moreover, the customer requested that the module handle a single product or all items uploaded at a specific date.

Solution

Our Solution

All 2D photos can now be converted to 3D with varying borders thanks to the custom code. It also customizes the URLs for various border colors with different products before submitting to Google Feed System using the custom module. A bespoke module we developed for the customer allows the client to quickly and easily produce various bordered 3D pictures. To create 3D photos with borders, the client just has to click a single button. We built a scheduler that makes all images daily to ensure that any updates to the product, such as pricing adjustments, are automatically synchronized with the google feed file. Updated items will be displayed, and photos created by the system will be uploaded to the server. The photos’ URLs, descriptions, and prices are updated in the new Google Feed file as scheduled. If the customer wants to produce and upload photographs of a single product, we also incorporated a module in the bespoke web app. We submit it to the Google Feed Merchant center and schedule it to run at a particular time each day. To ensure that Google always has the most up-to-date data for marketing purposes.

Clients

Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA
Google Review
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4.9
Nick La Maina 1 week ago
Great experience working with Mike and team. Fast communication and high quality work. Look forward to working with them on future projects!
Dave Clark 3 weeks ago
John at WebDesk Solution was very helpful doing a small change at no charge several months after completing a home page update for our client's online store. It is good to find a supplier who will continue to assist well after a job is completed. Dave Clark - Soulutions Inc
T.J. McCambridge 3 weeks ago
WebDesk was a great company to work with! They did a complete redesign of our online store, hit all the needed deadlines, and we are very happy with the outcome. We would recommend them to anyone looking for an upgrade to their web design!
edmond azaryan 3 weeks ago
i have worked with this company for over 5 years now, on multiple projects, they are excellent in the work they do and in support after the project is complete. 100% recommend!
Klik Deals 10 months ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.
Supervision Optical a Year ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.
Anvi Can Corporation a Year ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.
TOMMY GOMATOS a Year ago
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again
Priyanka Patel a Year ago
TOMMY GOMATOS a Year ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again
Brandon Jones
a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!
Patricia Tyson a Year ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!
Horizon Group Company a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.
T. Mai a Year ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!
Serge Vilmar a Year ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC