The Brief

About Project

Outdoor Limited has one of the most extensive inventory of premium rimfire, handgun, and rifle ammunition. Furthermore, Outdoor Limited has a large and diversified ammunition selection.

They had an existing Volusion store, but owing to various challenges with stability, maintenance, and compatibility with third-party apps, they sought to migrate to a more competent platform to give the robustness and sophisticated capabilities. In addition, they want more functionality for search and product filtering, among other things, for their new website.


The Challenges

Custom Search

The client sought to enhance search for their ecommerce store in order to increase traffic, conversion, and loyalty while decreasing bounce rates.

Custom Filter, Per Round Cost

Outdoor Limited sought to improve the user experience by adding additional filtering options that direct customers to the correct product they require. They also aimed to use round per cost to provide clients with a clear picture of what they are paying for.

Shipping Protection

Outdoor Limited collaborated with a third party to provide shipping protection earlier. However, to reduce cost and dependability on others, they wanted to build in house shipping protection that a customer can use optional.


Before / After



Our Solution

Custom Search

Outdoor Limited requested a search feature that was both powerful and expandable, providing real-time search results based on user intentions and actions. WebDesk chose Klevu for their search requirements because it combines machine learning and natural language processing skills to provide the most relevant results to the user. When Outdoor Limited adds a new product to the system, it is synchronised with BigCommerce’s customised database through a bespoke webhook for intelligent search results.

Custom Filter, Per Round Cost

WebDesk’s developers created faceted filters with brand-appropriate colour combinations and criteria to improve the aesthetics and user experience. This, in conjunction with the rest of the design work for the homepage, blog, system and content pages, banners, and category and product pages, resulting in a more unified online experience. To optimise their experience, customers may, for example, pick how many goods show on a page and organise them according to a variety of factors (price, newest, reviews, availability, and many more).

For a better user experience, Outdoor Limited decided to display a pricing per round based on a simple computation. WebDesk incorporated the price per round on category, product, cart, and other pages.

Shipping Protection

WebDesk curated a variety of unique shipping and packing options. Outdoor Limited was utilizing the services of a third-party shipment protection service. They had an innovative concept in mind that would give the end customer more alternatives and lower costs. After discussing different possibilities with the WebDesk team, they decided to provide extra packaging choices and shipment protection as optional services.


Cart Customization

WebDesk enhanced the cart page by adding multiple packing and additional choices to provide a unique shopping cart experience. We introduced four options based on Outdoor Limited’s specifications, allowing customers to select shipping and packing methods that match their needs. A product entry is created at checkout depending on the customer’s choices, which they can remove if required.

Shipping Buyer’s Club Development

Outdoor Limited needed to develop an exclusive member zone called Range Ready Buyer’s Club to give premium services and free shipping above $99 for a year, in addition to other current member privileges. There are two ways to purchase the membership: on the product page or through checkout.

Custom Dashboard

WebDesk also built a dashboard for Outdoor Limited so that the client could quickly monitor and track changes to customers, membership data, and other instances to ease site administration. In addition, a simple click allows the customer to create a personalized message on any product. For example, the shipping may be delayed by a few days due to this product’s high demand. In addition, premium members will receive a reminder message about their membership expiration date up to a month, a week, and a day before it expires through the use of a custom script.


The Result

Increase​ in

Increase in
Organic Search​

Page view rate
vs 0.63%​

Increase in

When the Outdoor Limited Team was ready to move away from Volusion, they contacted WebDesk Solution. Having discussed their choices with our development team, they decided to move to BigCommerce as their new platform of choice for their business. We facilitated the movement of products, customers, and orders to BigCommerce. The migration was comprehensive, and we migrated a vast array of essential, vital corporate data, including but not limited to hundreds of categories and thousands of products. To avoid traffic disruptions, our experts transferred the data thoughtfully and with great care to retain the tiniest information connected with product descriptions, pricing, SKUs, and images, as well as any SEO-related data.

Outdoor Limited has picked BigCommerce for its sophisticated features and as a long-term solution for this move. As part of this project, the new BigCommerce website required a highly complex design. While WebDesk designers tried to emulate Outdoor Limited’s branding, our experts also made sure to keep its most important design elements intact. Using banners, we created a custom homepage mockup that would allow the client to highlight its most popular products, capabilities, and other exciting items on the site.

WebDesk’s designers also built tailored product and category pages, as well as an About Us page. In addition, WebDesk designed a standard mega menu that neatly and easily combined all of the company’s primary product categories and venues served and creative resources supplied to simplify user navigation.

As we had previously created their Volusion site a few years ago, they came back to us at WebDesk Solution when it was time to change to a platform that would better fit their growth. Additionally, we revamped their site and incorporated numerous enhancements that match their exquisite offerings, in addition to migrating their site to the more modern and robust BigCommerce platform. Customer experience was our prime focus as we moved and rebuilt their store so that consumers on each device would have a unique and seamless experience. Their new, polished website provides consumers a trustworthy and respectable vibe while improving the user’s experience. The shopping experience has been much more simplified, and the design has grown more aesthetically pleasing due to these improvements.


Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA

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Klik Deals

3 weeks ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

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3 weeks ago
WebDesk Solution was very helpful with a home page update for our client's online store selling swimming pool supplies. Their team was pleasant to work with and professionally executed the project to our satisfaction. Dave Clark - Soulutions Inc.

Supervision Optical

4 months ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.

Anvi Can Corporation

4 months ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.


10 months ago
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again

Priyanka Patel

10 months ago


10 months ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again

Brandon Jones

a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!

Patricia Tyson

2 years ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!

Horizon Group Company

a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.

T. Mai

4 years ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!

Serge Vilmar

4 years ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC