eCommerce Store Migration to BigCommerce & Built a Custom Solution for Faceted Filters

The Brief

About Project

Outdoor Limited offers one of the most comprehensive inventories of quality rimfire, pistol, and rifle ammunition available anywhere in the world. Furthermore, Outdoor Limited offers a wide and diverse variety of ammunition available for purchase.

Their Volusion shop was already up and running, but they were looking to upgrade due to a variety of issues with reliability, maintenance, and compatibility with third-party applications. They wanted a platform that would provide them with the robustness and advanced features they were looking for. In addition, they want additional functionality for their new website, such as search and product filtering, among other things.


The Challenges

Custom Search

Ecommerce site search is a search engine solution that one can include into their online store. Users may discover the precise items they’re searching for on an ecommerce website by matching keywords, which is the most fundamental use of the tool. Users are becoming used to the extensive features of major online and social media search engines, as well as their near remarkable ability to understand and provide relevant results to complicated search queries intelligently. The client sought to enhance search for their ecommerce store in order to increase traffic, conversion, and loyalty while decreasing bounce rates.

Custom Filter, Per Round Cost

eCommerce product filtering assists website visitors in narrowing down the particular product they’re searching for and discovering products they may be interested in based on certain characteristics (e.g., size, category). Product filtering is what enables website visitors to enjoy and appreciate your large product catalogue rather than bemoaning it. If the product filtering is not designed to be as helpful as possible, the visitors will get irritated and leave. Outdoor Limited sought to improve the user experience by adding additional filtering options that direct customers to the correct product they require. They also aimed to use round per cost to provide clients with a clear picture of what they are paying for.

Shipping Protection

While the huge percentage of eCommerce shipments arrive at their destinations undamaged, package theft or damage may create a genuinely unpleasant experience for the customer—which is nearly always terrible news for any brand, regardless of whether the loss was within the store’s control. Consumers care about shipping because they want the best shopping experience, the best pricing, and the best customer service, but it is the delivery procedure that enables customers to touch the goods. Outdoor Limited collaborated with a third party to provide shipping protection earlier. However, to reduce cost and dependability on others, they wanted to build in house shipping protection that a customer can use optional.


Before / After



Our Solution

Custom Search

Outdoor Limited requested a search feature that was both powerful and expandable, providing real-time search results based on user intentions and actions. WebDesk chose Klevu for their search requirements because it combines machine learning and natural language processing skills to provide the most relevant results to the user. We have enabled users to customize their search after receiving a list of preliminary results. When Outdoor Limited adds a new product to the system, it is synchronised with BigCommerce’s customised database through a bespoke webhook for intelligent search results.

Custom Filter, Per Round Cost

WebDesk’s developers created faceted filters with brand-appropriate colour combinations and criteria to improve the aesthetics and user experience. This, in conjunction with the rest of the design work for the homepage, blog, system and content pages, banners, and category and product pages, resulting in a more unified online experience. To optimise their experience, customers may, for example, pick how many goods show on a page and organise them according to a variety of factors (price, newest, reviews, availability, and many more).

For a better user experience, Outdoor Limited decided to display a pricing per round based on a simple computation. WebDesk incorporated the price per round on category, product, cart, and other pages.

Shipping Protection

The fact that some eCommerce shipments are damaged or stolen en route and some eCommerce shipments are stolen means that providing shipping insurance on the store is essential.  WebDesk has developed a selection of unique shipping and packaging choices for customers to choose from. Outdoor Limited was making use of the services of a third-party shipping protection provider. They had an innovative idea in mind that would provide the end consumer with additional options while also lowering expenses. Following a discussion with the WebDesk team about various options, they decided to provide additional packing options and shipping protection as additional optional services.


Cart Customization

WebDesk enhanced the cart page by adding multiple packing and additional choices to provide a unique shopping cart experience. We introduced four options based on Outdoor Limited’s specifications, allowing customers to select shipping and packing methods that match their needs. A product entry is created at checkout depending on the customer’s choices, which they can remove if required.

Shipping Buyer’s Club Development

Outdoor Limited needed to develop an exclusive member zone called Range Ready Buyer’s Club to give premium services and free shipping above $99 for a year, in addition to other current member privileges. There are two ways to purchase the membership: on the product page or through checkout.

Custom Dashboard

WebDesk also built a dashboard for Outdoor Limited so that the client could quickly monitor and track changes to customers, membership data, and other instances to ease site administration. In addition, a simple click allows the customer to create a personalized message on any product. For example, the shipping may be delayed by a few days due to this product’s high demand. In addition, premium members will receive a reminder message about their membership expiration date up to a month, a week, and a day before it expires through the use of a custom script.


Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA
Google Review
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Nick La Maina 1 week ago
Great experience working with Mike and team. Fast communication and high quality work. Look forward to working with them on future projects!
Dave Clark 3 weeks ago
John at WebDesk Solution was very helpful doing a small change at no charge several months after completing a home page update for our client's online store. It is good to find a supplier who will continue to assist well after a job is completed. Dave Clark - Soulutions Inc
T.J. McCambridge 3 weeks ago
WebDesk was a great company to work with! They did a complete redesign of our online store, hit all the needed deadlines, and we are very happy with the outcome. We would recommend them to anyone looking for an upgrade to their web design!
edmond azaryan 3 weeks ago
i have worked with this company for over 5 years now, on multiple projects, they are excellent in the work they do and in support after the project is complete. 100% recommend!
Klik Deals 10 months ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.
Supervision Optical a Year ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.
Anvi Can Corporation a Year ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again
Priyanka Patel a Year ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again
Brandon Jones
a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!
Patricia Tyson a Year ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!
Horizon Group Company a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.
T. Mai a Year ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!
Serge Vilmar a Year ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC