PacknWood Multistore Case Study
PROJECT
PROJECTPacknWood Multistore
PLATFORM
PLATFORMPrestaShop
CHALLENGE
CHALLENGEClient needed a multi-store, multilingual website to reach a wider audience while maintaining control of just one site. Managing pictures, payment methods, and blogs proved to be a challenging task.
SOLUTION
SOLUTIONWebDesk created a multi-language multi-store with an enhanced SEO score and a more straightforward payment process using multiple custom scripts.
RESULTS
RESULTSA store that simultaneously serves multiple audiences while maintaining one website. While it has many pictures, it loads quickly.
The Brief
About Project
Packnwood has over 40 years of experience in distributing and manufacturing environmentally conscious disposable tableware and food packaging. They are a genuinely large organization with operations in the United Kingdom, Italy, Spain, Portugal, Germany, the Netherlands, France, and Belgium. In addition, they have a multi-store website that caters to customers from various countries and languages.
You wouldn’t put on the same outfit as you did ten years ago. You wouldn’t advertise the same as you did five years ago. The way users access the internet, and the technology and usefulness of a website evolve with time. Packnwood, the client, wanted us to redesign their dwindling store by making different improvements and adding customization options. It also wanted us to develop and incorporate marketing tools like SEO, conversion-focused tools like mouseflow. They have suggested that we streamline all of the sites to provide a straightforward user interface.
Challenges
The Challenges
Product Images
Since it was going to be a multi-store, the client needed to place a given product on multiple website variants with the appropriate information and images. It was complicated since some of the images were displayed on one version of the website but were missing on another version, making it hard to work.
Payment Integration
Some website variants only accepted payments via PayPal, Stripe, or both in the previous website version. The client desired a more streamlined procedure. In addition, the payment functionality was not functional as a result of problems with the gateway flow.
Blog Pages
For every company, increasing the number of conversions is one of the most desired outcomes. Because of the limitations of a multi-store, the blogs were not displaying and did not contribute to improving the SEO and conversion. Our goal was to overcome this challenge to expand their reach.
Comparison
Before / After
Before
After
After
Solution
Our Solution
Product Images
The old website featured panoramic movies, but the links to them had been broken, and as a result, the videos were no longer available, and customers were instead greeted with a blank screen on their screens. We’ve updated the player edition and corrected all of the links and the positioning of the product pages on the site. However, it was not a simple fix since Webdesk developed a particular script to remove all missing pictures and references before using the same script to reupload the missing images.
Payment Integration
It is essential to have a simple payment gateway that works perfectly to prevent income and client losses. The site formerly featured various payment methods for different multi-stores, with some accepting payments via Paypal and others accepting payments using the Stripe payment gateway. Due to problems with the payment gateway conflict, the flow became stalled, and customers could not make the payment. To provide a consistent user experience, Webdesk developed a personalized script to resolve the issue with the payment gateway.
Blog Pages
Blogs with high-quality content can reward any company with better conversion rates and increased brand loyalty. Many new potential customers may be attracted to a blog via the continuous flow of helpful material, and current clients can be retained through compelling content. Several blogs were not functioning correctly and were showing error messages. As a result, we developed a custom script to override specific modules, which eventually addressed the problem and ensured SEO contributed.
Customization
Custom Search From Mobile
Users may discover the specific items they’re searching for on an eCommerce website by matching keywords, which is the most fundamental use of this feature. Search capabilities, on the other hand, extend far further than that, as they ought to. Previously, their mobile website did not provide faceted search functionality. Therefore, we created a script to refine their search after receiving preliminary results to provide a faceted search.
Custom Search From Mobile
Users may discover the specific items they’re searching for on an eCommerce website by matching keywords, which is the most fundamental use of this feature. Search capabilities, on the other hand, extend far further than that, as they ought to. Previously, their mobile website did not provide faceted search functionality. Therefore, we created a script to refine their search after receiving preliminary results to provide a faceted search.
Custom Search From Mobile
Users may discover the specific items they’re searching for on an eCommerce website by matching keywords, which is the most fundamental use of this feature. Search capabilities, on the other hand, extend far further than that, as they ought to. Previously, their mobile website did not provide faceted search functionality. Therefore, we created a script to refine their search after receiving preliminary results to provide a faceted search.
Clients
Client Testimonials
WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.
We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.
