The Brief

About Project

Fine Art Canvas is a pioneer in providing a broad selection of high-quality, affordable art. Because Fine Art Canvas offers a wide range of art, their customers are cautious with how a piece of art would seem in a particular setting.

Fine Art Canvas partnered with WebDesk for some advanced development items to create a visually stunning storefront and an enjoyable user experience. They wanted to provide an intuitive user experience with tonnes of customizations on their website while also promoting the integrity of a well-established brand. WebDesk’s sophisticated responsive development for Fine Art Canvas was a vital component of the project. It ensured a pleasant shopping experience regardless of the device used to visit the website.

It was appropriate for a modern, streamlined store to have several bespoke solutions built by WebDesk Solution. In addition, WebDesk provides a unique private app that allows the company to make modifications quickly and efficiently to prepare for future expansion.

Challenges

The Challenges

Custom Filtering System

There are many paintings on display at Fine Art Canvas; therefore, a standard or bad filtering option will drive people away rather than produce revenues. Therefore, the scope included a sophisticated and multifaceted filter system that overcomes Shopify’s native filtering limitations.

Artist Page

In general, Shopify is a fantastic platform, but there are instances when it cannot meet specific criteria. An artist page that is feature-rich and easily adaptable for future updates was vital as an art store. WebDesk developers utilized the vendor page as an artist page. We assigned art as a product and artist to the vendor.

Real-time 3D Rendering

Shopify limits 100 variations on the product page. The client had to bypass that limitation for a top-notch user experience. Requirements include a real-time 3D rendering and displaying all available variations in quick 3D renders.

Comparison

Before / After

Before
After
After

Solution

Our Solution

Custom Filtering System

The vast majority of consumers who visit online stores do not make a purchase. That’s because they can’t seem to locate what they are looking for. For every online business, even one without a large number of products, filtering is essential. Filters provide an excellent opportunity to display a range of items, enhance the UX, attract a larger audience, and increase sales. WebDesk created an interactive filter that changes filter options based on selection, guaranteeing that a customer finds at least one result for each filter result. For example, suppose a client picks Nature from the collection filter and has no round-shaped products available. In that case, the round filter option will be eliminated from the filters as soon as he selects Nature from the collection filter. WebDesk developed a bespoke module that enables Filters by Collections, Shape, Artist, and Color to give more fantastic alternatives using a custom private app. If a client picks one filter, it will influence other filters, ensuring that they can select the filters that result in a product when they do so

It’s the fastest approach to get customers from the homepage to a product page and make it easier to purchase with well-designed filtering.

Artist Page

We built a landing page for artists that showcases three featured artists, along with their name, image, description, and a link to their product page. With a straightforward approach, the client will manage the featured artists using a custom private application. In addition, we have created a unique filter for this page depending on the alphabet of the artist’s name. Through our bespoke solution, the admin will also manage all of the featured artist’s videos on the featured section.

Real-time 3D Rendering

A product page is essential on an e-commerce website that provides customers with information about the product. This is where customers will learn all they need to know about the product they wish to purchase. As a result, this is the most crucial feature of the internet store. A real-time rendering of the art with selected options in the lifestyle image adds appeal and attention to the consumer. WebDesk built a unique module to circumvent variety since product kind, size, and numerous frame options generate far too many variations. Instead, there are lifestyle images on the product page that a consumer can choose from. The size, frame, and canvas or non-canvas type produce a quick render that attracts the eye and helps the customer decide. Converting 2D pictures into lifelike 3D graphics was a complex process, but having it on the website provides enormous benefits.

Customization

Subcategories

Online shoppers are accustomed to browsing by categories on e-commerce websites. Children (sub) collections are layered in parent collections. They’re utilized to organize the site’s subcategories to describe these smaller collections. A bespoke solution within the Shopify platform was necessary to match the client’s vision because Shopify lacked this essential component. WebDesk experts carefully modified the code to enable subcategories on the artist page through tags. To increase its usability, we have incorporated in the bespoke private app the ability for the client to manage subcategories with a few clicks. For example, Animal is the category, while birds and mice are subcategories. It enables consumers to discover precisely what they are searching for, which improves user experience and, eventually, revenue.

Custom Search

I think it’s vital to have efficient search choices. According to our experience, more than 80 percent of buyers who search for an item twice without finding it will leave the site and never return. In contrast, businesses that employ an efficient search solution will have a high likelihood of customer retention. Fine Arts Canvas chose a custom code to provide accurate results with filtering choices. For example, suppose a customer searches for ‘nature’ in the search bar. In that case, all results display with available filters, allowing the buyer to narrow down the results by collection, shape, artist, and color.

Search Listing By Tags

Search recommendations were formerly an optional, nice-to-have feature for site search. However, in recent years, search recommendations have become an anticipated indicator of a well-designed search function. This shift in expectations is most likely the effect of consumers’ regular exposure to query recommendations. Search recommendations for site search provide the added benefit of educating consumers about the site’s range of products or alternatives. In contrast, if something isn’t displayed as a search suggestion after inputting the first few characters of a product name, some consumers may infer that the site doesn’t sell that product and leave without even searching. Therefore, Webdesk implemented a site search based on the tags that are used. Based on the phrase, any search will display search options from the collection, shape, artist, color, and top products.

Results

The Result

Increase​ in
Conversions

Increase in
Organic Search​

Page view rate
vs 0.63%​

Increase in
Sales

Fine Art Canvas had some outstanding design and customization requirements to take their shop to the next level. As a result of features such as 3D rendering, permutation, and combination on product sites, the user experience is improved, and the customer’s ability to have a firsthand look and feel the experience in real-time. A website that adapts effectively to people’s devices can give them a more enjoyable buying or browsing experience. The site would be easy to navigate, requiring only minimal up and down scrolling and finger touching. WebDesk’s outstanding bespoke solutions provided Fine Art Canvas with a much-needed competitive advantage. Next-generation dynamic filters, custom search recommendations, and the use of tags in filters and subcategories give a one-of-a-kind comprehensive bespoke bundle of solutions that is quick and increases revenue.

Clients

Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA

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WebDesk Solution
4.9

Klik Deals

3 weeks ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.

Dave Clark

3 weeks ago
WebDesk Solution was very helpful with a home page update for our client's online store selling swimming pool supplies. Their team was pleasant to work with and professionally executed the project to our satisfaction. Dave Clark - Soulutions Inc.

Supervision Optical

4 months ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.

Anvi Can Corporation

4 months ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.

TOMMY GOMATOS

10 months ago
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again

Priyanka Patel

10 months ago

TOMMY GOMATOS

10 months ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again

Brandon Jones

a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!

Patricia Tyson

2 years ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!

Horizon Group Company

a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.

T. Mai

4 years ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!

Serge Vilmar

4 years ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC