Country Wide Sports Case Study

The Brief

About Project

Country Wide Sports is a North Carolina-based ammunition distributor that exclusively sells to state-licensed retailers. However, regardless of their size or importance, each dealer benefits from an unrivaled level of service because they consistently rank at or near the top of the market in terms of customer satisfaction.

They wanted to bring the same advanced capabilities to their pre-existing BigCommerce store that we had produced to their other websites in order to ensure robustness and a positive user experience for their customers. They wanted to rebuild the store using the stencil theme completely.  Additionally, they wanted to improve the search and product filtering capabilities of their existing website.


The Challenges

Custom Search

Country Wide Sports required a search engine that was both comprehensive and expandable and that provided real-time search results based on the intents and actions of users. In order to ensure that all categories and subcategories are highlighted, the client wanted to provide a comprehensive and extensible search engine that allows customers to find what they are looking for and suggest items that they may not even be aware of are still available, which is critical to increasing online sales. In terms of both user experience and search engine optimization, optimizing and customizing filters can make a significant difference; as a result, the client sought to improve both aspects of the website.

Reviews Integration

Consumers rely on reviews to help them make decisions about what they want to purchase. The majority of consumers, according to studies, place as much trust in online reviews as they do in recommendations from friends and family, with the majority of people basing their purchasing decisions on these reviews. Therefore, a company must have a solid social proof component to grow. Additionally, it is critical to building consumer confidence in the product or service for any business to succeed. Customers who are pleased with their purchase are more likely to make another purchase. A method of demonstrating other customers’ satisfaction with their purchases was explored to determine the most effective method of achieving this goal.

Login to See Price

Since it’s a business-to-to-business store, it doesn’t sell to the general public. It only wants to show prices to other businesses. Therefore, only pre-approved B2B customers would be able to see prices or make purchases, according to the client’s request. However, they are making it possible for potential customers to look at products without being authorized to purchase. This gives the client the ability to create an email list and better retarget their customers. It also gives them the ability to let customers browse their products, which increases the visibility of their store on the internet. Country Wide Sports’ B2B site wanted to conceal its customers’ price and shopping cart buttons.


Before / After



Our Solution

Custom Search

WebDesk suggested Klevu because it blends machine learning and natural language processing abilities to provide relevant results.  Furthermore, each time a product is uploaded to the system and synchronised with BigCommerce’s specific database via a custom webhook, the system will generate more sophisticated search results. To improve the aesthetics and user experience, WebDesk’s designers created faceted filters that were brand-appropriate in terms of colour combinations and criteria. The remaining design work on the homepage and content pages, banners, category and product pages, and product pages produced a more consistent digital experience. Users can, for example, choose how many items appear on a page and rearrange them based on various factors to improve their experience (price, newest, reviews, availability, and many more).

Reviews Integration

Review integration is critical because it allows customers to see different ratings from various platforms before making a purchase decision without having to navigate to another platform. Building trust with customers is critical to the success of any business. Customers who believe they can put their trust in a company are more likely to make a second purchase. This can be accomplished by providing examples of previous customers who were pleased with their purchases. By integrating and displaying reviews on their BigCommerce website, we increased their Google search exposure and conversions. We ensured that customer reviews were accessible on both platforms when WebDesk linked their new BigCommerce store with the customer reviews on Google’s platform, which increased traffic to the client’s site.

Login to See Price

Displaying the products publicly while hiding the prices and buy buttons from logged-out users is the ideal solution for reaping the SEO benefits of having this critical information available to all while also reaping the business benefits of only allowing pre-approved customers to see prices and purchase. It’s ideal for any online store that wants to hide prices and disable purchasing options for logged-out users and guests. Webdesk masked the shopping basket and price information for customers. As a result, both options are only accessible to registered merchants based on the client categories for whom they are intended. WebDesk has also put up the Login for price notice for not signed-in clients.


Mega Menu

Megamenu enables the visually distinct classification of categories. On the other hand, a simple drop-down may become disorienting if the number of menu sections grows too large. One of the reasons we revamped the megamenu column layout was to make it easier to divide the categories into multiple levels.

Product page.

We tweaked the Country Wide Sports store’s front-end a little to make it more user-friendly than a typical BigCommerce site. The inclusion of very detailed product pages was one of the alterations. We have utilized BigCommerce custom fields to display ammunition information. Buyers can learn a great deal about a product by reading the product description sections, including Bullet Type, Caliber, and Case Type information.


We upgraded the theme as Surface Print Shop wanted to update its theme to reflect the new version with a better visual aesthetic.


Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA
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Nick La Maina 1 week ago
Great experience working with Mike and team. Fast communication and high quality work. Look forward to working with them on future projects!
Dave Clark 3 weeks ago
John at WebDesk Solution was very helpful doing a small change at no charge several months after completing a home page update for our client's online store. It is good to find a supplier who will continue to assist well after a job is completed. Dave Clark - Soulutions Inc
T.J. McCambridge 3 weeks ago
WebDesk was a great company to work with! They did a complete redesign of our online store, hit all the needed deadlines, and we are very happy with the outcome. We would recommend them to anyone looking for an upgrade to their web design!
edmond azaryan 3 weeks ago
i have worked with this company for over 5 years now, on multiple projects, they are excellent in the work they do and in support after the project is complete. 100% recommend!
Klik Deals 10 months ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.
Supervision Optical a Year ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.
Anvi Can Corporation a Year ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again
Priyanka Patel a Year ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again
Brandon Jones
a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!
Patricia Tyson a Year ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!
Horizon Group Company a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.
T. Mai a Year ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!
Serge Vilmar a Year ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC