Ammunition distributor Country Wide Sports only sells to federally authorized dealers in North Carolina. However, regardless of their size or importance, each dealer benefits from an unparalleled level of service since they consistently rank at the top of the market for customer satisfaction.
They wanted to bring the same advanced capabilities to their pre-existing BigCommerce store that we had provided to their other sites to guarantee robustness and a positive user experience for their customers. Using the stencil theme, they wanted to revamp the whole shop completely. They must, among other things, improve the search and product filtering capabilities of their current website.
Country Wide Sports decided to offer a robust and extendable search function to ensure all categories and subcategories are highlighted. When consumers can quickly discover what they’re searching for and recommend products that are still accessible to them, it’s essential to boosting online sales.
A robust social proof component is essential for the growth of any business. Building customer trust is critical for any business to be successful. Positive customer experiences lead to repeat business. By presenting other customers who were happy with their purchases, Country Wide Sports tried to determine the most effective way of achieving this objective.
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Country Wide Sports’ B2B site wanted to conceal its customers’ price and shopping cart buttons.
Before / After
Country Wide Sports wanted a search engine that was both comprehensive and expandable, providing real-time search results based on the intents and actions of users. WebDesk suggested Klevu because it blends machine learning and natural language processing abilities to provide relevant results. In addition, each time a product is uploaded to the system and synchronized with BigCommerce’s particular database via a custom webhook, the system will generate more sophisticated search results.
WebDesk’s designers developed faceted filters that were brand-appropriate in terms of colour combinations and criteria in order to enhance the aesthetics and user experience. The remainder of the design work on the homepage and content pages, banners, category and product pages, and product pages resulted in a more uniform digital experience. In order to improve their experience, users may, for example, select how many items show on a page and rearrange them according to various factors (price, newest, reviews, availability, and many more).
Establishing trust with consumers is critical for every business. Customers who feel trusted are more inclined to make a second purchase. This may be accomplished by showing examples of other customers who were pleased with their purchases. By integrating and displaying reviews on their BigCommerce site, we increased their Google search exposure and conversions. This guaranteed that customer reviews were accessible on both platforms and boosted traffic to WebDesk’s site when they linked their new BigCommerce store with the customer reviews on Google’s platform.
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Webdesk masked the shopping basket and price information for customers. As a result, both options are only accessible to registered merchants based on the client categories for whom they are intended. WebDesk has also put up the Login for price notice for not signed-in clients.
Megamenu enables the visually distinct classification of categories. On the other hand, a simple drop-down may become disorienting if the number of menu sections grows too large. One of the reasons we revamped the megamenu column layout was to make it easier to divide the categories into multiple levels.
We tweaked the Country Wide Sports store’s front-end a little to make it more user-friendly than a typical BigCommerce site. The inclusion of very detailed product pages was one of the alterations. We have utilized BigCommerce custom fields to display ammunition information. Buyers can learn a great deal about a product by reading the product description sections, including Bullet Type, Caliber, and Case Type information.
We upgraded the theme as Camera Source wanted to update its theme to reflect the new version with a better visual aesthetic.
Page view rate
To make the new Country Wide Sports website more user-friendly than a typical BigCommerce shop, we made a plethora of minor modifications to the front-end design. One modification that proved challenging was the addition of comprehensive product pages. BigCommerce custom fields are used on these pages to show certain ammunition information. In addition, product description sections include details like Bullet Type, Caliber, and Case Type, all of which are very beneficial to customers who want products with specific attributes and information.
WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.
We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.