The Brief

About Project

Ammunition distributor Country Wide Sports only sells to federally authorized dealers in North Carolina. However, regardless of their size or importance, each dealer benefits from an unparalleled level of service since they consistently rank at the top of the market for customer satisfaction.

They wanted to bring the same advanced capabilities to their pre-existing BigCommerce store that we had provided to their other sites to guarantee robustness and a positive user experience for their customers. Using the stencil theme, they wanted to revamp the whole shop completely. They must, among other things, improve the search and product filtering capabilities of their current website.


The Challenges

Custom Search

Country Wide Sports decided to offer a robust and extendable search function to ensure all categories and subcategories are highlighted. When consumers can quickly discover what they’re searching for and recommend products that are still accessible to them, it’s essential to boosting online sales.

Reviews Integration

A robust social proof component is essential for the growth of any business. Building customer trust is critical for any business to be successful. Positive customer experiences lead to repeat business. By presenting other customers who were happy with their purchases, Country Wide Sports tried to determine the most effective way of achieving this objective.

Login to See Price

Country Wide Sports’ B2B site wanted to conceal its customers’ price and shopping cart buttons.


Before / After



Our Solution

Custom Search

Country Wide Sports wanted a search engine that was both comprehensive and expandable, providing real-time search results based on the intents and actions of users. WebDesk suggested Klevu because it blends machine learning and natural language processing abilities to provide relevant results. In addition, each time a product is uploaded to the system and synchronized with BigCommerce’s particular database via a custom webhook, the system will generate more sophisticated search results.


WebDesk’s designers developed faceted filters that were brand-appropriate in terms of colour combinations and criteria in order to enhance the aesthetics and user experience. The remainder of the design work on the homepage and content pages, banners, category and product pages, and product pages resulted in a more uniform digital experience. In order to improve their experience, users may, for example, select how many items show on a page and rearrange them according to various factors (price, newest, reviews, availability, and many more).

Reviews Integration

Establishing trust with consumers is critical for every business. Customers who feel trusted are more inclined to make a second purchase. This may be accomplished by showing examples of other customers who were pleased with their purchases. By integrating and displaying reviews on their BigCommerce site, we increased their Google search exposure and conversions. This guaranteed that customer reviews were accessible on both platforms and boosted traffic to WebDesk’s site when they linked their new BigCommerce store with the customer reviews on Google’s platform.

Login to See Price

Webdesk masked the shopping basket and price information for customers. As a result, both options are only accessible to registered merchants based on the client categories for whom they are intended. WebDesk has also put up the Login for price notice for not signed-in clients.


Mega Menu

Megamenu enables the visually distinct classification of categories. On the other hand, a simple drop-down may become disorienting if the number of menu sections grows too large. One of the reasons we revamped the megamenu column layout was to make it easier to divide the categories into multiple levels.

Product page.

We tweaked the Country Wide Sports store’s front-end a little to make it more user-friendly than a typical BigCommerce site. The inclusion of very detailed product pages was one of the alterations. We have utilized BigCommerce custom fields to display ammunition information. Buyers can learn a great deal about a product by reading the product description sections, including Bullet Type, Caliber, and Case Type information.


We upgraded the theme as Camera Source wanted to update its theme to reflect the new version with a better visual aesthetic.


The Result

Increase​ in

Increase in
Organic Search​

Page view rate
vs 0.63%​

Increase in

To make the new Country Wide Sports website more user-friendly than a typical BigCommerce shop, we made a plethora of minor modifications to the front-end design. One modification that proved challenging was the addition of comprehensive product pages. BigCommerce custom fields are used on these pages to show certain ammunition information. In addition, product description sections include details like Bullet Type, Caliber, and Case Type, all of which are very beneficial to customers who want products with specific attributes and information.


Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA

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3 weeks ago
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3 weeks ago
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4 months ago
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Anvi Can Corporation

4 months ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

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We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.


10 months ago
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10 months ago


10 months ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again

Brandon Jones

a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!

Patricia Tyson

2 years ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!

Horizon Group Company

a year ago
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T. Mai

4 years ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!

Serge Vilmar

4 years ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC