Country Wide Sports Case Study

Services

BigCommerce Development

API Integration

UI/UX

Tech partners

BigCommerce

AWS Server

AdobeXD

PHP/CI

About Country Wide Sports

Country Wide Sports is a North Carolina-based ammunition distributor that exclusively sells to state-licensed retailers. However, regardless of their size or importance, each dealer benefits from an unrivaled level of service because they consistently rank at or near the top of the market in terms of customer satisfaction.

They wanted to bring the same advanced capabilities to their pre-existing BigCommerce store that we had produced to their other websites in order to ensure robustness and a positive user experience for their customers. They wanted to rebuild the store using the stencil theme completely. Additionally, they wanted to improve the search and product filtering capabilities of their existing website.

Challenges

Country Wide Sports required a search engine that was both comprehensive and expandable and that provided real-time search results based on the intents and actions of users. In order to ensure that all categories and subcategories are highlighted, the client wanted to provide a comprehensive and extensible search engine that allows customers to find what they are looking for and suggest items that they may not even be aware of are still available, which is critical to increasing online sales. In terms of both user experience and search engine optimization, optimizing and customizing filters can make a significant difference; as a result, the client sought to improve both aspects of the website.

Consumers rely on reviews to help them make decisions about what they want to purchase. The majority of consumers, according to studies, place as much trust in online reviews as they do in recommendations from friends and family, with the majority of people basing their purchasing decisions on these reviews. Therefore, a company must have a solid social proof component to grow. Additionally, it is critical to building consumer confidence in the product or service for any business to succeed. Customers who are pleased with their purchase are more likely to make another purchase. A method of demonstrating other customers' satisfaction with their purchases was explored to determine the most effective method of achieving this goal.

Since it's a business-to-to-business store, it doesn't sell to the general public. It only wants to show prices to other businesses. Therefore, only pre-approved B2B customers would be able to see prices or make purchases, according to the client's request. However, they are making it possible for potential customers to look at products without being authorized to purchase. This gives the client the ability to create an email list and better retarget their customers. It also gives them the ability to let customers browse their products, which increases the visibility of their store on the internet. Country Wide Sports' B2B site wanted to conceal its customers' price and shopping cart buttons.

Our Solution

Custom Search

WebDesk suggested Klevu because it blends machine learning and natural language processing abilities to provide relevant results. Furthermore, each time a product is uploaded to the system and synchronised with BigCommerce's specific database via a custom webhook, the system will generate more sophisticated search results. To improve the aesthetics and user experience, WebDesk's designers created faceted filters that were brand-appropriate in terms of colour combinations and criteria. The remaining design work on the homepage and content pages, banners, category and product pages, and product pages produced a more consistent digital experience. Users can, for example, choose how many items appear on a page and rearrange them based on various factors to improve their experience (price, newest, reviews, availability, and many more).

Reviews Integration

Review integration is critical because it allows customers to see different ratings from various platforms before making a purchase decision without having to navigate to another platform. Building trust with customers is critical to the success of any business. Customers who believe they can put their trust in a company are more likely to make a second purchase. This can be accomplished by providing examples of previous customers who were pleased with their purchases. By integrating and displaying reviews on their BigCommerce website, we increased their Google search exposure and conversions. We ensured that customer reviews were accessible on both platforms when WebDesk linked their new BigCommerce store with the customer reviews on Google's platform, which increased traffic to the client's site.

Displaying the products publicly while hiding the prices and buy buttons from logged-out users is the ideal solution for reaping the SEO benefits of having this critical information available to all while also reaping the business benefits of only allowing pre-approved customers to see prices and purchase. It's ideal for any online store that wants to hide prices and disable purchasing options for logged-out users and guests. Webdesk masked the shopping basket and price information for customers. As a result, both options are only accessible to registered merchants based on the client categories for whom they are intended. WebDesk has also put up the Login for price notice for not signed-in clients.