Fine Art Canvas – Custom Filters Case Study

The Brief

About Project

Fine Art Canvas is a pioneer in offering a diverse selection of high-quality, economical art. When it comes to art, buyers of Fine Art Canvas are careful to consider how a piece of art will look in a specific setting.

Fine Art Canvas collaborated with WebDesk to create a visually pleasing storefront that provided a joyful customer experience. They were looking for ways to make their website as user-friendly as feasible while still showing the integrity of a well-known brand in the process. Even while Shopify is an excellent platform in general, there are situations when it does not suit specific requirements. As an art store, it was imperative to establish an artist page that was feature-rich and readily flexible for future improvements. In addition, the client wanted to have an artist’s page since it helps artists positively enhance their reputation by giving clients the chance to learn about them and their artwork.


The Challenges

Having a separate artist’s page assists the artist to grow their catalog while also connected to positive and generating a brand image in the market. It wasn’t easy to meet all of the specifications since Shopify does not have a built-in artist page, which was a significant requirement component. As an art business, having a feature-rich artist page and readily flexible for possible developments was vital.

Customers who want a particular color, shape, style, or kind will instead go to the store with the most alternatives. However, if customers can not readily locate what they’re searching for, having a vast assortment of items might be detrimental. Therefore, the requirement was to create an individual artist page with their own set of filters, shapes, or colors. The condition was unique as all artwork has a wide range of tags, colors that can be used as filters. Providing extreme customization on each artist page was a unique and challenging idea.


Our Solution

The artist landing page features three artists with a link to shop their collections. The beautiful design has a list of alphabets, so each artist’s name is just a click away. The customers can also view all artists or featured artists from the landing page.

WebDesk developers created artist pages by modifying the vendor page. We allocated art as a product to the provider and the artist to the product. With the help of three artists, we created a landing page that includes a link to the artists’ product pages. The client will manage the highlighted artists through a bespoke private application, following a straightforward strategy. The alphabet of the artist’s name has also been considered while creating a unique filter for this page. As part of our custom solution, the administrator will also control all featured artist videos on the highlighted area.

The individual artist page includes all the required filters and features to help users quickly find what they’re searching for. The artist page contains various choices that allow buyers to quickly filter through multiple artworks by the same artist to identify the ones they should consider, which positively influences a site’s conversion rate. The individual artist page displays a highlighted artwork and the artist’s picture. In addition, it presents the various categories, colors, and shapes for the painting. With a few clicks, the visitor can locate the specific product they are looking for, elevating the user experience and increasing customer happiness.


Separate (Individual Artist Page)

Having an individual artist page enables administrators to celebrate and promote the artists while also displaying a selection of their artwork. Because of its focused look, it delivers a superb shopping experience for consumers. WebDesk changed vendor pages into artist pages for this project to highlight the individual artist and their artwork. This increases trustworthiness and allows the customer to earn more sales in the long term.

Featured Artists

Customers are more likely to pay attention to the work of individual artists when the shop has featured artists. This can help to persuade customers to buy the best-selling artwork. We’ve created a Featured Artist feature where the administrator can spotlight the work of selected artists. This can be determined by the administrators’ popularity, colors, or preferences. The administrator may choose up to three artists.

Artist List Page

While searching for an artist, customers do not want to waste their time reading through a list of artworks that are not structured in any manner. We created an alphabetical list of artists to make it easier to locate what they’re searching for. Customers can identify the required artworks of an artist is only a few clicks this manner.


Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA
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Nick La Maina 1 week ago
Great experience working with Mike and team. Fast communication and high quality work. Look forward to working with them on future projects!
Dave Clark 3 weeks ago
John at WebDesk Solution was very helpful doing a small change at no charge several months after completing a home page update for our client's online store. It is good to find a supplier who will continue to assist well after a job is completed. Dave Clark - Soulutions Inc
T.J. McCambridge 3 weeks ago
WebDesk was a great company to work with! They did a complete redesign of our online store, hit all the needed deadlines, and we are very happy with the outcome. We would recommend them to anyone looking for an upgrade to their web design!
edmond azaryan 3 weeks ago
i have worked with this company for over 5 years now, on multiple projects, they are excellent in the work they do and in support after the project is complete. 100% recommend!
Klik Deals 10 months ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.
Supervision Optical a Year ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.
Anvi Can Corporation a Year ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again
Priyanka Patel a Year ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again
Brandon Jones
a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!
Patricia Tyson a Year ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!
Horizon Group Company a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.
T. Mai a Year ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!
Serge Vilmar a Year ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC