The Brief

About Project

The client, Essentia, is a prominent mattress manufacturer recognized for its high-quality products and natural ingredients. Essentia’s unique foams are well-known for their exceptional comfort and support. Customers had to navigate back and forth between multiple product pages to compare mattresses on Essentia’s current Shopify plus site; therefore, Essentia hoped to incorporate a comparison tool.

Essentia wanted to rebuild their home page, collection page, reorganize the megamenu with visuals and include various 3rd party tools for a one-of-a-kind user experience. In addition, Shopify Plus lacked an option for comparing mattresses that Essentia needed. Essentia wanted customers to assess three mattresses to make a better-informed choice.

Challenges

The Challenges

Compare App

Users had to navigate back and forth between multiple product pages to compare mattresses on Essentia’s current Shopify plus site; therefore, Essentia hoped to incorporate a comparison tool. Essentia had a fantastic out-of-the-box idea for comparing different mattresses. Essentia required customers to evaluate the capabilities of three mattresses to make a better-educated decision.

Recycling Fee Based On The Location

Essentia also desired to include recycling costs on the shipping page. It was critical but also tricky that the charge be flexible and dependent on the customer’s location.

Category Page, Zig-Zag Design

Essentia wanted to have a distinctive design in blocks, adjustable, and in a zig-zag pattern to complement the unique products.

Comparison

Before / After

Before
After
After

Solution

Our Solution

Compare App

The WebDesk Solution team developed a bespoke application that allows administrators to control which data is displayed for comparison. The admin user can enter product comparison data from the custom app. To sync Shopify Plus to the Custom app, we use the Webhook and Cron Jobs techniques. We need to develop a Compare application per the client’s requirement; however, Shopify does not offer a native feature. As a response, we developed a bespoke application that allows admins to produce comparative data for items and import it onto the Shopify website. WebDesk’s customized application allowed Essentia clients to evaluate up to three items at once, each with its minute specification, to select and purchase the product that best matched their needs. It helps users save time by comparing goods in a clear graphical fashion, aiding Essentia in turning visitors into customers and decreasing the abandonment rate.

Recycling Fee Based On The Location

We built a single product, “Eco Fee,” and then dynamically added the product with API to the basket based on the cart contents to address dynamic recycling fee requirements. The charge will be dynamically created and added to the cart. A recycling charge is charged depending on the location the client specifies on the shipping page.

Category Page, Zig-Zag Design

People scan the significant portions of a page to assess what it is about and whether they want to stay for a more extended time. They make page judgments in as little as three seconds. If they decide to stay, they are more interested in the material at the top of the screen. We used a zig-zag style since we know that online users are always on the go. They have other things to do and lingering behind to admire the beauty and aesthetics of your website is the last thing they should do. Therefore, we designed to make our layouts’ skim friendly’ to capture visitors’ attention and minimize bounce rates.

Customization

Design

Shopify makes it incredibly simple to get started selling online straight away. However, to get the most out of it, we used some apps from the Shopify app store.

Sections are perfect building blocks for constructing any website because of their granularity. Sections can help to create stunning and exclusive websites quickly. This website has been divided into sections. Adding different sections to a site and customizing them as required is more straightforward than beginning from a standard version and making most of the components’ modifications.

Home Page

We’ve made customizable sections on the top, such as the logo, language, background image, content, buttons, and phone number. As a result, if improvements happen in the future, the customer will handle them rapidly and effectively. In addition, we’ve integrated Yotpo feedback with our Shopify Plus store to engage consumers during the purchasing process, enabling us to build trust and inspire sales, resulting in accelerated growth. We have also integrated the existing widgets on the homepage. Finally, we’ve also redesigned the footer section of the website’s homepage, as stated, for a more seamless experience and improved branding.

Mega Menu

Mega menus make it possible to highlight connections between items visually. Though plain text can be good, images can be worth more than a thousand words. We configured Globo Mega Menu for Shopify to create a user-friendly, highly customizable, and fully responsive mega menu. It makes it simple to develop appealing menus while also retaining a versatile setup for producing highly creative menus.

Results

The Result

Increase​ in
Conversions

Increase in
Organic Search​

Page view rate
vs 0.63%​

Increase in
Sales

A user-friendly mega menu that is responsive and creative. Created and utilized different templates depending on the page type to achieve a consistent experience. Custom product page with filters, banners, descriptions, all with key and value so the client can make changes quickly in the future. Improved SEO using best practices with a custom template. Created a comprehensive comparison tool to enable the user to compare all details of 3 selected products. Incorporated iframe, affirm with custom made discount page, dynamic banners, and recycling fee for providing a seamless experience.

Clients

Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA

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WebDesk Solution
4.9

Klik Deals

3 weeks ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.

Dave Clark

3 weeks ago
WebDesk Solution was very helpful with a home page update for our client's online store selling swimming pool supplies. Their team was pleasant to work with and professionally executed the project to our satisfaction. Dave Clark - Soulutions Inc.

Supervision Optical

4 months ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.

Anvi Can Corporation

4 months ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.

TOMMY GOMATOS

10 months ago
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again

Priyanka Patel

10 months ago

TOMMY GOMATOS

10 months ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again

Brandon Jones

a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!

Patricia Tyson

2 years ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!

Horizon Group Company

a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.

T. Mai

4 years ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!

Serge Vilmar

4 years ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC