The Brief

About Project

PacknWood has over 40 years of expertise in distributing and producing environmentally responsible disposable tableware and food packaging. PacknWood has always relied on retail sales for revenue. Still, they have made significant adjustments to explore the opportunities in eCommerce, including the chance to reach a larger market and the capacity to conduct tailored digital marketing activities. They required a new exciting eCommerce portal for this.

PacknWood has an aura of intrigue and refinement that is unparalleled. To match their exceptional array of products, a freshly designed and built online store for their business would require a similarly polished and extremely innovative appearance, as well as seamless brand integration.


The Challenges

Hover Images

The website comes to life with rollover imagery that includes animation effects. In addition, PacknWood wanted to have a mouse-over image slider that displays all of a product’s photos.

Customization Based On Customer Group

To deliver a personalized user experience, the client required us to make a few customer-group-specific changes, such as free shipping and different header options.

Ability to Order Sample

PacknWood intended to develop a practical sample request module and a clever method to get a firsthand look at the product. Before investing money on a bigger scale, one would like to see, smell, and feel the real thing.


Before / After



Our Solution

Hover Images

When a mouse hovers over a rollover picture with motion effects, it displays other images of the same product. Any website will come to life with rollover pictures that include animation effects.The client sees a new view of the product with the rollover and is tempted to buy it. Using different pictures is inefficient; there is frequently a significant delay when the effect is applied for the first time since the second image must be obtained.

Therefore, it is pretty beneficial to preload the second image so that it is instantly available. When the mouse hovers over, our solution enables displaying all product photos in the product list. This module allows the user to display all product photos when the mouse hovers over a product in the product list. On hover, all product pictures (rollover) are shown. This module enables displaying all product images when the mouse hovers over a product in the product list.

Customization Based On Customer Group

One approach for all was never going to work for a company that serves diverse consumers and retailers. The client desired multiple header choices as well as a shipping status bar for distinct customer categories. The client has established customer groups, and the free shipping progress meter and the unique options customers see after logging in are also dependent on them. For example, if a client from Group A logs in, he may be eligible for free delivery at $500, but a customer from Group B may be eligible for free shipping at $200. Even the header options are group-specific.

Ability To Order A Sample

As stunning as many items appear in photographs, it is impossible to deny that specific images can be deceiving. Therefore we’ve provided sample orders at a lower cost to improve confidence.


Mega Menu

PacknWood, like many other online retailers, sells a vast collection of products; thus, navigation becomes among the essential elements of their website. Naturally, this complicates classification, yet the necessity for simple, straightforward navigation persists. Therefore, we built a new mega menu with the same header drop-downs as part of the client’s site design; the mega menu with product pictures visualizes the navigational process. We also split and arranged the elements within the mega menu such that they were self-explanatory. As a result, the menu seems less cluttered, less overwhelming, and is, therefore, easier to navigate owing to the product imagery’s assistance.

Product Category Page

For PacknWood, we developed product category pages with brightly colored badges and auto-sliding product images as the user hovered over them. In addition, WebDesk designers built custom code that allows users to choose between several perspectives and the number of goods they may see on each page (48, 96, 144) to provide a more personal touch.

WebDesk Solution’s developers designed their multifaceted filters using brand-appropriate color swatches, material, size, and more to give a more holistic sense of the website’s look and User Experience. We have included multiple perspectives to engage customers by offering better product view alternatives based on what they want to find. The most important information about each product is shown in a grid layout. When deciding between products, list Views that are more dependent on concise product information, customers who prefer to review additional product details can choose the table view, displaying extensive product information in a separate table.

Product Detail Page

WebDesk created bespoke product pages for the client, allowing them to organize and categorize product specs, descriptions, and pertinent information, as well as any additional content. By engaging with a third-party application that will enable consumers to contact a specialist, PacknWood maintained personalized user interaction. The development team devised two options: a personal visit or a conference call appointment. We also incorporated a third-party utility that allows consumers to obtain further information and read previous queries for the same product. We created a heart-shaped icon that served as a wishlist to add products as they explored the site. PacknWood used videos on its product pages to draw attention to its products and demonstrate their usability.


The Result

Increase​ in

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Organic Search​

Page view rate
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PacknWood had a unique opportunity to connect with their target audience thanks to WebDesk’s bespoke eCommerce store, which was thoroughly utilized. Consumers benefit from a straightforward user interface and prudently crafted unique design. Furthermore, the store is meticulously built to fulfill special customization requirements while providing the same experience on low bandwidth. As a result, one-of-a-kind customizations provided a pleasant shopping experience for customers, resulting in increased revenue for PacknWood.

The Custom web application created by WebDesk Solution allowed Packnwood customers to place an order at the nearest warehouse and obtain real-time updates on split orders and backorders while doing so. As a result, Packnwood clients may utilize WebDesk Solution’s bespoke web application to enable customers to be fully informed about availability before placing an order, resulting in increased customer satisfaction. In addition, Packnwood consolidated their supply and managed warehouse inventory in one spot thanks to the bespoke solution, which reduced cart abandonment and pleased customers to become recurring customers.


Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA

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Klik Deals

3 weeks ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.

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3 weeks ago
WebDesk Solution was very helpful with a home page update for our client's online store selling swimming pool supplies. Their team was pleasant to work with and professionally executed the project to our satisfaction. Dave Clark - Soulutions Inc.

Supervision Optical

4 months ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.

Anvi Can Corporation

4 months ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.


10 months ago
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again

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10 months ago


10 months ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again

Brandon Jones

a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!

Patricia Tyson

2 years ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!

Horizon Group Company

a year ago
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T. Mai

4 years ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!

Serge Vilmar

4 years ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC