PacknWood has over 40 years of expertise in distributing and producing environmentally responsible disposable tableware and food packaging. PacknWood has always relied on retail sales for revenue. Still, they have made significant adjustments to explore the opportunities in eCommerce, including the chance to reach a larger market and the capacity to conduct tailored digital marketing activities. They required a new exciting eCommerce portal for this.
PacknWood has an aura of intrigue and refinement that is unparalleled. To match their exceptional array of products, a freshly designed and built online store for their business would require a similarly polished and extremely innovative appearance, as well as seamless brand integration.
The website comes to life with rollover imagery that includes animation effects. In addition, PacknWood wanted to have a mouse-over image slider that displays all of a product’s photos.
Customization Based On Customer Group
To deliver a personalized user experience, the client required us to make a few customer-group-specific changes, such as free shipping and different header options.
Ability to Order Sample
PacknWood intended to develop a practical sample request module and a clever method to get a firsthand look at the product. Before investing money on a bigger scale, one would like to see, smell, and feel the real thing.
Before / After
When a mouse hovers over a rollover picture with motion effects, it displays other images of the same product. Any website will come to life with rollover pictures that include animation effects.The client sees a new view of the product with the rollover and is tempted to buy it. Using different pictures is inefficient; there is frequently a significant delay when the effect is applied for the first time since the second image must be obtained.
Therefore, it is pretty beneficial to preload the second image so that it is instantly available. When the mouse hovers over, our solution enables displaying all product photos in the product list. This module allows the user to display all product photos when the mouse hovers over a product in the product list. On hover, all product pictures (rollover) are shown. This module enables displaying all product images when the mouse hovers over a product in the product list.
Customization Based On Customer Group
One approach for all was never going to work for a company that serves diverse consumers and retailers. The client desired multiple header choices as well as a shipping status bar for distinct customer categories. The client has established customer groups, and the free shipping progress meter and the unique options customers see after logging in are also dependent on them. For example, if a client from Group A logs in, he may be eligible for free delivery at $500, but a customer from Group B may be eligible for free shipping at $200. Even the header options are group-specific.
Ability To Order A Sample
As stunning as many items appear in photographs, it is impossible to deny that specific images can be deceiving. Therefore we’ve provided sample orders at a lower cost to improve confidence.
PacknWood, like many other online retailers, sells a vast collection of products; thus, navigation becomes among the essential elements of their website. Naturally, this complicates classification, yet the necessity for simple, straightforward navigation persists. Therefore, we built a new mega menu with the same header drop-downs as part of the client’s site design; the mega menu with product pictures visualizes the navigational process. We also split and arranged the elements within the mega menu such that they were self-explanatory. As a result, the menu seems less cluttered, less overwhelming, and is, therefore, easier to navigate owing to the product imagery’s assistance.
Product Category Page
For PacknWood, we developed product category pages with brightly colored badges and auto-sliding product images as the user hovered over them. In addition, WebDesk designers built custom code that allows users to choose between several perspectives and the number of goods they may see on each page (48, 96, 144) to provide a more personal touch.
WebDesk Solution’s developers designed their multifaceted filters using brand-appropriate color swatches, material, size, and more to give a more holistic sense of the website’s look and User Experience. We have included multiple perspectives to engage customers by offering better product view alternatives based on what they want to find. The most important information about each product is shown in a grid layout. When deciding between products, list Views that are more dependent on concise product information, customers who prefer to review additional product details can choose the table view, displaying extensive product information in a separate table.
Product Detail Page
WebDesk created bespoke product pages for the client, allowing them to organize and categorize product specs, descriptions, and pertinent information, as well as any additional content. By engaging with a third-party application that will enable consumers to contact a specialist, PacknWood maintained personalized user interaction. The development team devised two options: a personal visit or a conference call appointment. We also incorporated a third-party utility that allows consumers to obtain further information and read previous queries for the same product. We created a heart-shaped icon that served as a wishlist to add products as they explored the site. PacknWood used videos on its product pages to draw attention to its products and demonstrate their usability.
Page view rate
PacknWood had a unique opportunity to connect with their target audience thanks to WebDesk’s bespoke eCommerce store, which was thoroughly utilized. Consumers benefit from a straightforward user interface and prudently crafted unique design. Furthermore, the store is meticulously built to fulfill special customization requirements while providing the same experience on low bandwidth. As a result, one-of-a-kind customizations provided a pleasant shopping experience for customers, resulting in increased revenue for PacknWood.
The Custom web application created by WebDesk Solution allowed Packnwood customers to place an order at the nearest warehouse and obtain real-time updates on split orders and backorders while doing so. As a result, Packnwood clients may utilize WebDesk Solution’s bespoke web application to enable customers to be fully informed about availability before placing an order, resulting in increased customer satisfaction. In addition, Packnwood consolidated their supply and managed warehouse inventory in one spot thanks to the bespoke solution, which reduced cart abandonment and pleased customers to become recurring customers.
WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.
We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.