eCommerce Features: Top 10 Crucial Features for Successful eCommerce Websites

John Ahya May 03, 2022
7 mins read Last Updated September 27, 2022
eCommerce Features

People worldwide now love to buy a lot of things online. They are using one or the other eCommerce website for the same. Besides this, there was a massive surge in eCommerce sales worldwide during the pandemic.

According to Nasdaq, more than 95% of purchases will be done online by 2040.

It indicates that the demand for eCommerce will increase in the near future like never before. But, what is the reason behind the success of the eCommerce website?

The most important thing behind the success of an eCommerce website is its features.

If you have a brick & mortar store and plan to develop an eCommerce website, the most important thing you need to look after is the features.

There are many eCommerce sites worldwide, and each of them have different features. Hence, it is really challenging to pick up the best ecommerce features list.

We have been developing eCommerce websites for a long time. Hence, we are familiar with the most essential features of eCommerce websites.

Here, we curated the list of eCommerce website features that you should consider.

1. User-Friendly Design

User experience is one of the most crucial things customers expect from an eCommerce website. If customers do not find what they want, they leave the website immediately.

Therefore, it is essential to understand what users want from your website, what issue they are facing, and how you can fulfill it efficiently. To know your audience well, conduct usability testing and structure your website accordingly.

In the end, it boils down to a user-friendly design. It is responsible for increasing engagement and retention.

2. Search Bar

A quick and effective search bar is one of the features of an eCommerce website. If your eCommerce website has a search bar suggesting relevant products, users will keep coming back.

On the contrary, if your e-commerce website doesn’t have a quick search bar, users will leave it. It is because the majority of users have a busy lifestyle, and they don’t like to spend hours finding a product online. Therefore, you should have a search bar that provides the best recommendations.

You can consider the search bar of Amazon. It is strong, and it displays the best feasible searches instantly. Hence, integrate a search bar that gives users the best results and improve it regularly.

3. Create a Wishlist

It consists of all the products that customers would love to purchase in the near future. With the help of this feature, customers have to save products for later and buy them as per their needs.

Many people think that a wishlist is similar to a shopping cart. However, there is a sharp difference. In the case of a shopping cart, customers add products to the cart and purchase instantly. But in the wishlist, customers can add any product to their list and acquired it when they need it.

Various e-commerce stores ignore this feature. However, it is one of the most significant features in the case of products. Customers do not like to buy many things immediately like furniture, heavy electronic items, and more. They would rather add to the list and purchase in the future.

Besides this, a wish list is one of the eCommerce features through which businesses can get valuable customer insights about customers and their products. They can make effective decisions based on the same.

4. Multiple-Payment Options

When we talk about eCommerce, there would be a lot of transactions. If you want to establish your website as a leading store in the future, it is necessary to integrate payment options.

If you are offering users to pay using a credit card or PayPal, you might still not be able to convert customers. Moreover, the limited payment option is one of the reasons behind increasing cart abandonment. Therefore, it is necessary to offer various payment options.

Currently, many users love to make their payments using electronic wallets. You should add this to your e-commerce website. Besides this, certain users love to purchase products the right way but don’t have money at the moment. You can provide an option of Buy Now, Pay Later.

Depending on the requirements of your audience and business, integrate multiple-payment options into your website.

5. Comprehensive Product Information

Shopping through e-commerce websites is a new norm. However, many people still hesitate when buying products from a small retailer.

There are several reasons why people don’t like to purchase a product with a low to the minimum description. Firstly, people don’t have an option to try a product before purchasing. Secondly, customers don’t find relevant information about the product.

Hence, it is really necessary to have a detailed product description that offers details like color, size, brand name, material, ingredients, etc. Also, there should be high-quality photos and videos of the product.

Lastly, a detailed product description helps the search engine understand the content well and rank high on search engines.

6. Customer Support

Strong customer support is one of the main reasons behind the success of an e-commerce website. Many customers get stuck while purchasing a product, have issues regarding the product, and face one or the other issue on an e-commerce website. Hence, they are looking for customer support.

To address the needs of these customers, you should provide them with different ways to contact you. It could be an email id or toll-free number. Besides this, you can also integrate live chat to allow users to get answers to their queries instantly.

7. Reviews

A large number of users love to read real-life reviews before making any purchase. According to
testimonial Engine, 72% of users don’t decide to buy a product before they read any review.

It indicates that customers trust reviews just like they get recommendations from their friends. Moreover, it gives them confidence regarding the purchase.

You should include customer reviews on your eCommerce site in a way that users can easily read it to make their purchase decision.

Integrating this feature builds trust among customers about your brand and presents that you dare to present reviews.

8. Navigation

Navigation is another crucial ecommerce functionality. If your website doesn’t have proper navigation, users can’t find their desired product efficiently. Hence, you should provide better navigation to the users.

Besides primary navigation, your site should have breadcrumb navigation. It is a small text path indicating users where they are on the website along with the symbol(>). It also states to Google that your site is structured. Therefore, you should integrate breadcrumb navigation into your eCommerce website.

9. Multi-Level Security

While accessing an eCommerce website and making a purchase, one of the things that people think about a lot is security. It is because users are sharing their data on the website.

For protecting users’ data from any kind of fraud, theft, or phishing attack, it is necessary to provide multi-level security. For those who do not know, multi-level security enables you to sort objects and users depending on a system of hierarchical security levels and a system of non-hierarchical security groups.

To provide better security on the website, you should ensure the site has an SSL certificate. It is necessary to protect users’ sensitive information. Moreover, browsers display a not-secure message on the website that is not secure. In addition, at times sites without SSL certificates don’t even open due to one or the other security issue. Hence, you should SSL on your site.

Apart from SSL, you should ensure that your site has HTTPS. It prevents users from any kind of attacks. In addition, Google gives more importance to a site that has HTTPS.

10. Mobile-Friendly Features

In this digital era, people have become heavily reliant on mobile devices to buy things online. According to Statista, more than 54.4 of web traffic was from mobile devices in the 4th quarter of 2021. The number will increase in the coming years.

To survive and thrive in the competitive market, you should ensure that your site is mobile-friendly. You should provide a better experience to the users right from the visit to leaving your e-commerce website.

You can keep your website mobile-friendly by offering a streamlined process for checkout. Also, you can provide a guest checkout option to make the process more efficient.

By keeping your website mobile-friendly, more users will visit your website. It will increase your conversions and revenue.

Final Words

We hope you have understood the eCommerce features that you should have in your website. By integrating the right set of features in your eCommerce website, you can provide a better experience to the users and increase your revenue .

If you still have any doubt about the eCommerce website features, feel free to reach out to us.

Webdesk Solutions is a professional ecommerce website development company. Hence, we can understand your needs well and provide you with the most reliable and futuristic solution.

John Ahya
John Ahya

John is the President and Co-Founder of WebDesk Solution, LLC. Living the digital agency life for over 10 years, he explores an extensive eCommerce world. He has immense experience in all major e-commerce platforms. Being a nature lover, he likes to breathe the fresh air on the hill stations during vacations.

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