The eCommerce market is growing rapidly, and people now use different devices for shopping and expect better user experience on eCommerce platforms. Traditional eCommerce platforms failed to keep up with the pace of the eCommerce industry and can only serve better desktop shoppers. Due to this, eCommerce businesses are forced to speed up digital transformations to stay aligned with the rapidly changing customer behavior.
Due to this, many startups and businesses are moving towards headless commerce.
The concept of headless commerce reimagined the way eCommerce platforms are used. It allows sellers to grow quickly and efficiently without incurring high costs.
If you also want to develop an eCommerce store using headless commerce but are hesitant, you should look at the benefits of headless commerce.
Before that, let’s look at the definition of headless commerce.
Table of Contents
The decoupling of back-end processes of e-commerce from pre-defined front-end processes is known as headless commerce. It means businesses have to create their frontend and head processes and complete the end-to-end eCommerce process flow.
Companies can link custom-built end processes to the back end using an API built into a headless commerce platform.
You may wonder what the difference is between traditional commerce and headless commerce.
As opposed to traditional commerce, headless commerce leverages APIs to provide the power and agility needed to build your own technology stack since APIs can efficiently connect many applications within an organization. This makes headless eCommerce platforms ideal for building tech stacks tailored to your specific needs.
Now, let us look at the benefits of headless commerce for businesses and startups.
Headless commerce is an evolutionary shift from traditional eCommerce. The original eCommerce platforms offer frontend tools that enable fast deployments for companies having little selling experience. But now, companies hire highly-skilled software developers who remove the front-end training wheels. It is the primary purpose of headless commerce.
Over the years, some of the best headless commerce platforms available in the market. These headless commerce platforms offer many benefits to businesses that want to create an eCommerce store.
Here will look at some of the best benefits of headless commerce:
Over the years, it’s possible to provide an omnichannel experience when the customer is shopping through any digital medium like a mobile phone, PC, or chatbot. It is said that many traditional eCommerce platforms offer an Omnichannel experience, but this is only sometimes true.
Integrating new digital sales channels into a business with traditional eCommerce is nearly impossible. On the other hand, headless ecommerce allows developers of a business to create a front end for a new digital sales channel anytime.
The power of adding new digital channels to the overall eCommerce experience can be strong with the advancement in smart tools like interactive digital signage, kiosks, and other commerce-centric IoT.
It is one of the essential headless eCommerce benefits. Customers now expect a personalized experience whenever they buy from an eCommerce store.
Your company developers can successfully build a customized multi-channel solution for your brand. It will help you meet the frontend and backend needs, customized according to your necessities, and the time to the market will be slower. It will also improve the scaling process.
But with headless commerce, the developers can build different frontend experiences at the same time while making new touchpoints. Since the backend solutions hold the content and functionality, the API can control how to deliver it anywhere. So you can adopt new technologies while entering a new sector to reduce the time of products in the market.
Improved online customer engagement is also an essential headless eCommerce benefit. Customers now expect a personalized experience whenever they buy from an eCommerce store.
By using a headless eCommerce platform, organizations can enhance their front-end sales by providing options that customers want from them.
If you want to stand out from the rest of the market, you need to customize your first online sales presentation experience. You can achieve this by adding primary eCommerce features along with some advanced features such as personalized recommendations, custom shopping preferences, and promotions directed toward the consumers depending on their past purchase history.
eCommerce Personalization is the key to establishing a solid relationship between your company and consumer. Consumers will be attached to your brand, and thus retention rates will improve in the longer run.
Customers’ shopping habits and behaviors change overnight. In such a case, front-end tools should be adaptable to the latest needs of the customers. It involves making any small or big changes in the eCommerce store, such as updating cart features or new fields in the customer profile.
In traditional eCommerce, the front-end and back-end are connected. Hence, there is less flexibility and adaptability. To customize anything, developers have to put in a lot of time & effort.
While in the case of headless commerce, the thing is different. It can easily adapt to any of the new technologies. The headless commerce platform allows developers to customize it according to their needs. Whether your goal is to modify the shopping experience or meet the changing customer expectations, it is possible with headless commerce.
Hassle-free eCommerce integration is another added advantage of headless commerce. Developers use APIs to integrate different platforms or technologies, and you can achieve it through the decoupled architecture of headless commerce.
Traditional eCommerce platforms offer confined frontend tools built by businesses to deliver customization. On the other hand, Headless commerce provides limitless potential on the front end. It includes IoT tools that will immediately integrate into the headless CX platform. Proximity marketing, IoT-based loyalty programs, and intelligent cross-selling are some examples.
Headless commerce offers a fully customized superior user experience. It delivers an interface similar to a native mobile application and dissimilar to a clunky website. It is because developers can use responsive design, which can scale perfectly on any device without compromising the features and usability offered by your eCommerce sites. It is a significant headless commerce benefit.
A vital benefit of headless commerce is an increase in conversion rates.
An eCommerce platform can infuse a feeling of enthusiasm in the products or services through the business. It can reduce shopping cart abandonment rates and website bounce rates.
The main motive of headless commerce is to handle personalization, creativity, and flexibility. Hence, developers have the complete freedom to provide a customized user experience right from start to finish. They can do this by offering individual promotions, innovative suggestions, and improving the user interface according to the latest eCommerce trends.
Other ways of increasing excitement include completing a game or quiz on the website to receive discounts. All this translates into increased conversion rates across all the business channels.
You might initially think working with a headless commerce platform is costly compared to a traditional eCommerce platform. However, businesses should think long-term. We agree that the front-end development cost goes higher for building innovative and modern digital sales channels. However, it has the added benefit of increasing customer retention and acquisition.
In the case of headless commerce, developers can customize the front end and create possibilities for attracting new consumers. It ultimately helps to reduce money spent on marketing campaigns and sales.
In traditional eCommerce businesses, scalability is a common problem. When your eCommerce business is growing very fast, you need quick technology that allows you to make essential changes immediately. This is where headless commerce comes into play.
Headless Commerce offers the possibility of regular innovation, which makes it a future-proof solution. With a headless front end, the eCommerce platform can work with any third-party solution, preventing delays caused by the number of deployments required by legacy systems.
If your eCommerce business is new and you just want to build brand exposure & small wins, then traditional eCommerce will do the work for you. But if you are an eCommerce business with a good customer base and growing fast, you should definitely go headless.
There are so many headless commerce platforms which are highly scalable and can help you beat the competition quickly. Your frontend team can build a creative user experience. At the same time, your backend team can modify functionalities like a billing system and inventory management system without disturbing the front end.
So, it all depends on your current requirements, whether you choose traditional commerce or a headless eCommerce platform.
All businesses should consider this new technology because of the innumerable headless commerce benefits.
While it all depends on the needs of your business, moving from a traditional platform to a headless one will surely evolve your relationship with the customers.
If your business is planning to sell operations on various digital platforms, this solution is your need.
Webdesk Solution is a professional eCommerce development company. We have developed a wide range of eCommerce sites for clients using their desired headless commerce platform. Hence, we can understand the needs of your eCommerce business and provide you with a suitable solution.
Yes, headless CMS is considered a good solution for eCommerce as it allows for greater flexibility and customization in presenting and managing product information while improving website performance and enabling seamless integration with various sales channels.
Headless Commerce separates the front-end presentation layer from the back-end infrastructure, allowing more efficient content and data handling. This results in faster loading times, improved performance, and a more seamless user experience.
Headless commerce positively impacts customers by providing a more personalized, seamless, and faster shopping experience. It allows for real-time updates and dynamic content, resulting in a more engaging and dynamic user interface.
Some examples of eCommerce businesses that are using headless commerce include Lenskart, Brooklinen, Nectar Sleep, Patagonia, and Williams Sonoma.
Our best stories, delivered Weekly
Subscribe to receive our newsletter