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Volusion vs Shopify: A Detailed Comparison

John Ahya
Written by John Ahya
Updated on
date March 28, 2024

Volusion vs Shopify

Choosing the best eCommerce platform for your online business from many options might seem intimidating. An ideal eCommerce platform is a solution that allows businesses to build and manage their online stores without any glitches.

It’s like a strong foundation to build your empire.

Therefore, choosing the right eCommerce platform is important for online businesses to grow and scale. Among many eCommerce platforms available in the market, Volusion vs Shopify are the two most-used and popular solutions worth giving attention and time to.

We’ve put together a thorough comparison of these two well-known eCommerce platforms to help you sort through the confusion and make sense of things.

To determine which platform is better for your store, let’s compare both. If you’re an online business owner who still needs to decide between the two, continue reading to learn more.

A Brief About Shopify

Shopify is a well-known eCommerce platform that makes it simple for businesses to design, develop, and maintain their online stores. Shopify, which was established in 2006, has developed into a dominant force in the global online commerce market, catering to millions of retailers.

With its intuitive interface, even non-technical individuals may effectively establish and manage their online storefronts. Its extensive ecosystem of connections and apps improves functionality even more, giving businesses the ability to customize their online presence to fit their unique requirements and scale as they expand. There are many other benefits of using Shopify for eCommerce businesses.

A Brief About Volusion

Another well-known player in the eCommerce platform market is Volusion, which provides businesses with a complete online store development and management solution. With more than 20 years of expertise in the eCommerce space, Volusion was founded in 1999 and is a well-respected option for retailers looking for a dependable platform.

Businesses may use Volusion to build aesthetically pleasing online stores, personalize them to match their brand, and effectively handle orders and inventory. The platform offers a range of services to suit the needs of businesses of all sizes, such as integrated SEO tools, secure payment processing, and responsive themes.

Volusion also provides information and dedicated customer support to assist retailers in navigating the complexities of eCommerce and achieving their business objectives.

Volusion vs Shopify: A Head-to-Head Comparison

Here we will compare Volusion vs Shopify on some essential factors.

Ease of Use

Shopify is more often appreciated for its user-friendly features and intuitive layout when it comes to simplicity of use. Users don’t need to know how to code to customize their online stores thanks to its drag-and-drop website builder. Furthermore, Shopify provides a large selection of well created themes, enabling businesses to quickly and easily develop visually appealing websites.

However, even though Volusion offers a wide range of capabilities, some might find that it has a slightly more complicated UI than Shopify. Nonetheless, Volusion provides thorough help and customer service to assist users in effectively navigating the site.

Winner: Both platforms aim to give customers the tools and resources they need to establish and manage their online stores more quickly and easily, but Shopify here wins the race due to its user-friendly interface for beginners.

Sales Features

Regarding sales features, Volusion and Shopify both provide a range of features to assist stores in increasing sales.

Shopify provides wide array of sales tools, such as gift cards, discount codes, and abandoned cart recovery, all aimed at increasing conversions and promoting recurring business,.

Additionally, checkout experiences are improved by Shopify’s smooth connection with many payment providers, which streamlines the entire buying process.

Although Volusion offers standard sales tools like coupons and discounts as well, some might find its selection to be somewhat restricted. Furthermore, Volusion’s platform has integrated capabilities for order processing and inventory management, which quickens the sales process and guarantees effective fulfillment.

Additionally, the platform offers tools for managing customer accounts, such as order history and tracking, enabling a smooth shopping experience for repeat customers.

Winner: Therefore, in terms of sales features, Shopify emerges as the winner due to its robust suite of tools tailored to optimize sales and maximize revenue for online businesses.

Design

eCommerce store owners like a modern and unique design of their store that aligns well with their business and helps them to attract customers. Considering their needs, eCommerce platforms now offer best-in-class themes. Let’s understand this in detail.

Shopify provides 12 free themes and 125 paid themes with pricing between $180 to $360. All these themes are modern, beautiful, and responsive, thus promising to offer an interactive Shopping experience on various devices.

Moreover, these themes are highly customizable. Thus, businesses can edit and customize Shopify themes with HTML and CSS.

On the other hand, Volusion has 11 free and 34 paid themes, with pricing starting from $180. Like Shopify, Volusion themes are modern, responsive, and cater to multiple industries.

But there is a catch; you need good knowledge of HTML and CSS to edit these themes. It offers less flexibility as compared to Shopify.

Winner: Shopify is the winner with its comprehensive theme selection, quick customization options, and user-friendly interface; Shopify allows businesses to create visually stunning and highly functional online stores.

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Pricing

Cost is one of the essential things that comes to everyone’s mind when they think of building an online store using an eCommerce platform. Both the platforms, Shopify & Volusion, let you leverage the platform without using a credit card.

Let us now compare Shopify vs Volusion based on the pricing.

Shopify pricing plans look something like this.

  • Basic: $29 per month
  • Shopify: $79 per month
  • Advanced Shopify: $299 per month.

The above pricing is based on considering per year subscription. If you want to purchase Shopify for a month, the pricing would be $39, $105, and $399, respectively. You can check out our Shopify website cost article to know how much it will cost to build a Shopify website.

Regarding Volusion, it is an eCommerce platform that is highly affordable for smaller businesses. Here are some of the essential pricing plans.

  • Personal: $ 29 per month
  • Professional: $79 per month
  • Business: $299 per month

Winner: It is a tie. The prices of both eCommerce platforms are almost the same. The selection between the two platforms depends on what you want for your business. If you sell subscriptions, Volusion is a great option. However, if your focus is on increasing order value, Shopify should be your go-to choice.

Payment Gateways

Both the eCommerce platforms, Shopify and Volusion, offer multiple payment gateways, in which they charge specific processing fees on the credit card. Let us compare Volusion vs Shopify based on the payment gateways.

Shopify is an eCommerce platform that provides more than 100 payment gateways worldwide. These include PayPal, Stripe, Authorize.net, Amazon Pay, Apple Pay, and more. Besides this, they also have their own gateway known as Shopify Payments.

The platform accepts multiple currencies and offers a range of payment preferences. It even integrates well with the desired gateway and accepts payments swiftly. It charges processing fees of 2.99% plus 30 cents for every transaction.

Talking about Volusion, it has a limited array when it comes to payment gateways. It accepts payments from PayPal, Stripe, and Authorize.net. Similar to Shopify, Volusion has its own gateway powered by Stripe.

It has limited options compared to Shopify and offers services in just the USA. It charges a processing fee of 2.19% plus 30 cents for every transaction.

Winner: From the comparison, it is clear that Shopify is the winner when considering payment gateways in the eCommerce realm.

Apps

Shopify has a very diverse app ecosystem that is suitable for improving the functionality of your online store and ensuring it runs efficiently. It offers apps for marketing, sales, customer support, analytics, and much more.

It offers over 8000+ free & paid apps, which you can leverage to customize your online store experience. You can even build and list your app on the Shopify app marketplace. The cost of building a Shopify app will depend on the features and functionalities of the app.

Volusion doesn’t have a diverse app ecosystem similar to Shopify. The app marketplace provides several integrations that help you improve functionality, modernize business processes, and offer a top-notch customer experience.

You also get apps related to email marketing, inventory management, etc., to add new features and take your business to a new level.

Winner: Shopify is the undefeated champion when we consider apps, as it empowers businesses to improve their online presence, streamline processes, and scale their internal operations.

Customer Support

Whenever you adopt a new technology, you will have questions regarding it. Moreover, you will face issues in building an online store. Thankfully, Shopify and Volusion have understood this and offer good support.

Shopify is way ahead when it comes to customer support. The platform provides support via phone, chat, and email. And the best thing is that the support is available 24*7. In addition, it provides comprehensive help through documentation, tutorials, and the forum.

Volusion too offers good support to the customers. The platform offers support by email and phone but only during business hours. Although you can overcome this by hiring a Volusion development company, they can offer 24×7 support. Besides this, the platform has a huge knowledge base and community forum to provide support.

Winner: Shopify is the winner here as it offers extensive customer support, round-the-clock availability, support via different mediums, and different self-help resources.

SEO and Marketing

SEO and marketing are crucial for online success. When comparing Volusion and Shopify, both platforms offer SEO features.

However, Shopify is user-friendly and provides customizable URLs for better search rankings. It has built-in tools like Google Analytics for tracking performance. Volusion, on the other hand, offers SEO-friendly product pages and automated sitemaps.

Shopify has a broader app ecosystem, allowing for more marketing integrations. Both platforms support social media marketing, but Shopify has an edge with its Facebook and Instagram integrations.

Shopify’s blogging capabilities increase content marketing efforts. Volusion focuses on in-house marketing services but lacks some advanced features.

Winner: Shopify is often preferred for its robust SEO tools and marketing versatility, making it a winner and a solid choice for businesses aiming to boost online visibility and sales.

Volusion or Shopify: Which One Should You Choose?

Choosing between Volusion and Shopify depends on your specific needs. Shopify is user-friendly and has a vast app ecosystem, making it ideal for beginners and those wanting flexibility.

Volusion is more cost-effective for smaller businesses but might have fewer features.

Shopify provides better design options, while Volusion may have limitations. Both the eCommerce platforms have responsive customer support. However, Shopify has a broader user base, leading to more online resources.

Volusion might need more technical knowledge. Shopify is often recommended for its overall ease and scalability, while Volusion might be ideal for those with tighter budgets and simpler needs.

Ultimately, your decision must align with your business goals and resources.

Still unsure about which platform to choose?

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Conclusion

We hope that you liked our Volusion vs Shopify comparison. Both the eCommerce platforms have their own pros and cons.

Volusion has great built-in features and a robust user interface, which is likely suitable for smaller businesses. On the other side, Shopify has comprehensive payment gateways, a huge app marketplace, a range of features, and best-in-class support, making it a viable option for all kinds of businesses.

The decision between the two platforms depends on your business requirements and preferences.

If you still have any doubts and cannot choose between the two platforms, feel free to contact us.

WebDesk Solution is a professional eCommerce development company. We would know all the ins and outs of your business, help you choose the right platform, and deliver you a modern online store.

John Ahya
John Ahya

John is the President and Co-Founder of WebDesk Solution, LLC. Living the digital agency life for over 10 years, he explores an extensive eCommerce world. He has immense experience in all major e-commerce platforms. Being a nature lover, he likes to breathe the fresh air on the hill stations during vacations.

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