The Brief

About Project

The client, the Ammunition Board, created the internet shop to provide the most amazing bulk ammunition deals at reasonable prices for huge amounts of ammo. The Ammunition Board’s goal is to make the most popular and in-demand ammunition readily available in huge numbers.

To ensure stability and a good user experience, they requested that we implement the same sophisticated features into their pre-existing BigCommerce store that we had implemented into their other businesses before. They had planned to utilise the stencil theme to completely redesign the store. They need to enhance their current website with search and product filtering options, as well as integration of third-party reviews.

Challenges

The Challenges

Custom Search

To ensure that all categories and subcategories are highlighted, Ammo Board chose to provide a comprehensive and extensible search engine. This allows customers to find what they are looking for and suggest items that they may not even be aware are still available, which is critical to increasing online sales

Reviews Integration

For a company to grow, it is critical to have a strong social proof component. In order for any company to succeed, it is critical to establish consumer confidence. Customers who feel good about their purchase are more inclined to return. The Ammo Board attempted to find the most effective method of accomplishing this goal by displaying other customers who were pleased with their purchases.

Comparison

Before / After

Before
After
After

Solution

Our Solution

Custom Search

Ammo Board wanted a search engine that was both comprehensive and expandable, and that provided real-time search results based on the intents and actions of users. WebDesk suggested Klevu because it blends machine learning and natural language processing abilities to provide the most relevant results. Each time a product is uploaded to the system and synchronised with BigCommerce’s particular database via a custom webhook, the system will generate more sophisticated search results.

Filters

WebDesk’s designers developed faceted filters that were brand-appropriate in terms of colour combinations and criteria in order to enhance the aesthetics and user experience. The remainder of the design work on the homepage and content pages, banners, category and product pages, and product pages resulted in a more uniform digital experience. In order to improve their experience, users may, for example, select how many items show on a page and rearrange them according to various factors (price, newest, reviews, availability, and many more).

Reviews Integration

Establishing trust with consumers is critical for every business. Customers who feel trusted are more inclined to make a second purchase. This may be accomplished by showing examples of other customers who were pleased with their purchases. By integrating and displaying reviews on their BigCommerce site, we were able to increase their Google search exposure and increase their conversions. This guaranteed that customer reviews were accessible on both platforms and boosted traffic to WebDesk’s site when they linked their new BigCommerce store with the customer reviews on Google’s platform.

Product page

We made a few minor changes to the front-end to make the Ammo Board store more user-friendly than a standard BigCommerce site. The inclusion of very detailed product pages was one of the alterations. We have utilized BigCommerce custom fields to display ammunition information. Buyers can learn a great deal about a product by reading the product description sections, which include information such as Bullet Type, Caliber, and Case Type.

Customization

Mega Menu

Megamenu enables the visually distinct classification of categories. On the other hand, a simple drop-down may become disorienting if the number of menu sections grows too large. One of the reasons we revamped the megamenu column layout was to make it easier to divide the categories into multiple levels.

Other Changes

We integrated the Stripe payment portal in response to Camera Source’s request. It allows users to remain on the site while making a payment rather than redirecting to another site.

We customized and incorporated tabbed navigation on CMS pages because it helps visitors quickly bounce back and forth when comparing items, looking for the best deal, and checking related products.

We have adapted Magento’s filter check to meet the needs of our customers.

Theme

We upgraded the theme as Camera Source wanted to update its theme to reflect the new version with a better visual aesthetic.

Results

The Result

Increase​ in
Conversions

Increase in
Organic Search​

Page view rate
vs 0.63%​

Increase in
Sales

WebDesk specialists included numerous high-end product improvements as part of their website makeover. Customer satisfaction was our number one goal while designing their store to provide an unique and seamless experience across all devices. In order to offer customers a feeling of integrity and respect while also improving the user’s experience, we have redesigned their website. The shopping experience has been greatly simplified and the design has become more aesthetically attractive as a result of these improvements.

Clients

Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA

Say Hello!

WebDesk Solution
4.9

Klik Deals

3 weeks ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.

Dave Clark

3 weeks ago
WebDesk Solution was very helpful with a home page update for our client's online store selling swimming pool supplies. Their team was pleasant to work with and professionally executed the project to our satisfaction. Dave Clark - Soulutions Inc.

Supervision Optical

4 months ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.

Anvi Can Corporation

4 months ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.

TOMMY GOMATOS

10 months ago
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again

Priyanka Patel

10 months ago

TOMMY GOMATOS

10 months ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again

Brandon Jones

a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!

Patricia Tyson

2 years ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!

Horizon Group Company

a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.

T. Mai

4 years ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!

Serge Vilmar

4 years ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC