The client, the Ammunition Board, created the internet shop to provide the most amazing bulk ammunition deals at reasonable prices for huge amounts of ammo. The Ammunition Board’s goal is to make the most popular and in-demand ammunition readily available in huge numbers.
To ensure stability and a good user experience, they requested that we implement the same sophisticated features into their pre-existing BigCommerce store that we had implemented into their other businesses before. They had planned to utilise the stencil theme to completely redesign the store. They need to enhance their current website with search and product filtering options, as well as integration of third-party reviews.
To ensure that all categories and subcategories are highlighted, Ammo Board chose to provide a comprehensive and extensible search engine. This allows customers to find what they are looking for and suggest items that they may not even be aware are still available, which is critical to increasing online sales
For a company to grow, it is critical to have a strong social proof component. In order for any company to succeed, it is critical to establish consumer confidence. Customers who feel good about their purchase are more inclined to return. The Ammo Board attempted to find the most effective method of accomplishing this goal by displaying other customers who were pleased with their purchases.
Before / After
Ammo Board wanted a search engine that was both comprehensive and expandable, and that provided real-time search results based on the intents and actions of users. WebDesk suggested Klevu because it blends machine learning and natural language processing abilities to provide the most relevant results. Each time a product is uploaded to the system and synchronised with BigCommerce’s particular database via a custom webhook, the system will generate more sophisticated search results.
WebDesk’s designers developed faceted filters that were brand-appropriate in terms of colour combinations and criteria in order to enhance the aesthetics and user experience. The remainder of the design work on the homepage and content pages, banners, category and product pages, and product pages resulted in a more uniform digital experience. In order to improve their experience, users may, for example, select how many items show on a page and rearrange them according to various factors (price, newest, reviews, availability, and many more).
Establishing trust with consumers is critical for every business. Customers who feel trusted are more inclined to make a second purchase. This may be accomplished by showing examples of other customers who were pleased with their purchases. By integrating and displaying reviews on their BigCommerce site, we were able to increase their Google search exposure and increase their conversions. This guaranteed that customer reviews were accessible on both platforms and boosted traffic to WebDesk’s site when they linked their new BigCommerce store with the customer reviews on Google’s platform.
We made a few minor changes to the front-end to make the Ammo Board store more user-friendly than a standard BigCommerce site. The inclusion of very detailed product pages was one of the alterations. We have utilized BigCommerce custom fields to display ammunition information. Buyers can learn a great deal about a product by reading the product description sections, which include information such as Bullet Type, Caliber, and Case Type.
Megamenu enables the visually distinct classification of categories. On the other hand, a simple drop-down may become disorienting if the number of menu sections grows too large. One of the reasons we revamped the megamenu column layout was to make it easier to divide the categories into multiple levels.
We integrated the Stripe payment portal in response to Camera Source’s request. It allows users to remain on the site while making a payment rather than redirecting to another site.
We customized and incorporated tabbed navigation on CMS pages because it helps visitors quickly bounce back and forth when comparing items, looking for the best deal, and checking related products.
We have adapted Magento’s filter check to meet the needs of our customers.
We upgraded the theme as Camera Source wanted to update its theme to reflect the new version with a better visual aesthetic.
Page view rate
WebDesk specialists included numerous high-end product improvements as part of their website makeover. Customer satisfaction was our number one goal while designing their store to provide an unique and seamless experience across all devices. In order to offer customers a feeling of integrity and respect while also improving the user’s experience, we have redesigned their website. The shopping experience has been greatly simplified and the design has become more aesthetically attractive as a result of these improvements.
WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.
We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.