WebDesk Solution is a Shopify Plus development agency and company helping enterprise eCommerce brands build, migrate, and scale on Shopify Plus. Headquartered in New York with a Toronto office, we’ve delivered 100+ Plus stores including Telus, One Tree Planted, Fine Art Canvas, and Braidan Motorsport. Our work spans Shopify Functions, Flow, B2B, Markets Pro, Checkout Extensibility, and headless builds on Hydrogen – for DTC, B2B, and brands replatforming from Magento or BigCommerce.
PROOF
Trusted by 500+ Brands Across North America
Proof, not promises. These are the brands that chose us, the platforms that vetted us, and the review sites where our clients posted verified scores.
4.9 ★
4.9 ★
Top-ranked
Recommended
Partner Certified14+ years. 500+ clients. Two offices across North America. The kind of track record you cannot manufacture in a pitch deck.
THE PROBLEM
Why Brands Hit the Ceiling on Shopify and Look for a Plus Development Partner
You’ve outgrown regular Shopify, but Plus alone isn’t a solution – it’s a platform that needs the right development partner to unlock. Most enterprise brands we talk to recognize at least two of these pains before they reach out.
Checkout limits, app limits, theme customization caps. When Shopify Scripts deprecates and your custom logic has nowhere to go, Plus removes the constraint and unlocks Shopify Functions for native discount, shipping, and payment logic.
Custom shipping rules, discount logic, fraud tagging – all done through app sprawl and patches. Plus + Shopify Functions + Flow replaces that mess with native automation that runs at platform speed.
Or worse, B2B running through clunky third-party apps. Plus B2B is native – customer-specific catalogs, NET terms, quote workflows, customer hierarchies, all in one store.
Multi-currency, multi-tax, localized checkout requires custom dev on regular Shopify and never works cleanly. Plus Markets Pro plus up to 9 expansion stores makes international native, not bolted-on.
You need to move from BigCommerce, Magento, WooCommerce, or a legacy cart to Plus – without losing SEO, breaking checkout, or losing days to downtime. This is what we do.
If you recognize 2+ of these, Shopify Plus is likely the right next platform – and the right development partner is what determines whether the upgrade pays off or stalls.
CREDENTIALS
Shopify Certified Partner with 14+ Years of Plus Experience
WebDesk Solution has held continuous Shopify Partner status since 2010 and started building on Plus the year it launched. We carry the certifications that matter for enterprise procurement teams – and we name the awards by year so you know what’s current.
4.9 ★4.9 ★Top-rankedRecommendedShopify Plus Development Services – From First Build to Enterprise Scale
WebDesk Solution offers full-lifecycle Shopify Plus development, structured in four phases that match how enterprise brands actually grow on Plus: Build, Optimize, Scale, and Advanced Solutions. For specialized engagements – Plus migration, custom app development, and AI innovation – see our dedicated sections below.
Custom Shopify Plus Store Design
Conversion-focused custom Plus storefront design. For enterprise brands needing a UX upgrade from theme defaults. Result: brand-aligned design that converts at enterprise CR benchmarks.
Shopify Plus Setup & Configuration
Net-new Plus store setup, including organization admin, expansion stores, functions, and Flow base config. For brands launching Plus. Cuts launch time vs DIY.
Custom Storefront Development
Custom Liquid theme or headless Plus storefront engineered from scratch. For brands whose product complexity outgrows theme defaults. Result: pixel-perfect, performance-tuned storefront.
Shopify Plus Theme Customization
Custom theme work on existing or premium Plus themes (Dawn, Impulse, others). For brands wanting partial customization, not a full custom build. Faster launch.
Shopify Plus Speed & Core Web Vitals Optimization
Engineering work to hit Google Core Web Vitals thresholds on Plus stores. For brands losing conversions to slow LCP/INP. Result: measurable CWV improvement, ranking and CR uplift.
Conversion Rate Optimization (CRO) on Plus
A/B testing, checkout optimization, and CRO engineering on Plus storefronts. For brands plateauing on conversion. Result: validated lifts on PDP, cart, and checkout flows.
Monthly Monitoring & Maintenance
Proactive monthly Plus store monitoring – uptime, security patches, app updates, performance regression checks. For Plus brands without internal dev teams. Prevents outages.
Yearly Protection Plan with Version Upgrades
Annual Plus store health audit, theme version upgrades, app dependency review, and 1-2 Shopify version upgrades included. For brands wanting predictable yearly stability budgets.
B2B + Wholesale on Shopify Plus
Native Shopify B2B implementation – customer-specific pricing, NET terms, quote workflows, customer hierarchies. For DTC brands adding wholesale or wholesale-first brands. Replaces clunky B2B apps.
Omnichannel Integration
Integrate Plus with brick-and-mortar POS, Amazon, eBay, TikTok Shop, social commerce, and marketplaces. For brands selling across multiple channels. Unified inventory and customer data.
International Expansion (Markets Pro, Multi-Storefront)
Markets Pro setup plus expansion store deployment for international rollout – multi-currency, localized checkout, region-specific catalogs. For brands going global on Plus.
ERP Integration (NetSuite, SAP, Microsoft Dynamics)
Custom Plus-to-ERP integration for inventory, order, customer, and financial data sync. For enterprise brands with backoffice ERP systems. Eliminates manual data entry.
API Integration (CRM, OMS, 3PL, custom systems)
Bidirectional API integration between Plus and HubSpot, Salesforce, ShipStation, ShipBob, or proprietary internal systems. For brands needing real-time data flow.
Headless Shopify Plus on Hydrogen + Oxygen
Headless Plus storefront engineered on Hydrogen with React frontend on Oxygen hosting. For brands whose UX requirements exceed Liquid’s limits. Maximum frontend control.
APPS & INTEGRATIONS
Apps & Tools We Build, Connect, and Integrate on Shopify Plus
Native integration and custom development across the full Plus ecosystem – from email, reviews, and helpdesk to ERP, CRM, 3PL, payments, and AI.
Klaviyo
Postscript
Attentive
Yotpo
Stamped
Okendo
Gorgias
Re:amaze
Zendesk
NetSuite
SAP
ShipStation
ShipBob
HubSpot
Salesforce
GA4
Triple Whale
Lucky Orange
Shop Pay
Stripe
Authorize.Net
Klarna
Affirm
Make.comKlaviyo AI
Custom AI AgentsPROCESS
Our 7-Stage Shopify Plus Development Process – From Discovery to Sustained Growth
Every Plus engagement we run goes through the same 7 stages. Some are short and tight; some span the lifetime of the engagement. Here’s what each stage covers and roughly how long it takes.
Discovery
Technical audit, integration mapping, data model review, GMV planning, Shopify Plus feature scoping, and CRO baseline analysis. Outcome: approved architecture document, implementation roadmap, and build timeline before development begins.
Architecture & UX
Storefront structure planning, conversion flow mapping, mobile-first wireframes, checkout strategy, and integration planning for ERP, CRM, 3PL, payments, analytics, and Shopify Plus functionality.
Design
Conversion-focused mockups, responsive layouts, reusable UI components, WCAG AA accessibility reviews, and pixel-perfect Figma design systems approved before development starts.
Build
Custom Liquid or Hydrogen development, Shopify Plus Functions and Flow setup, integrations, B2B configuration, payment setup, tax configuration, and staged deployment managed through agile sprint cycles.
QA & Testing
Cross-browser testing, mobile device testing, accessibility validation, load testing, security reviews, schema validation, and performance optimization completed before production deployment approval.
Launch
Staging review, redirect validation, DNS migration, zero-downtime deployment planning, GA4 and GTM verification, and active post-launch monitoring to ensure stable Shopify Plus storefront performance.
Growth & Performance Care
Ongoing CRO experimentation, Core Web Vitals optimization, schema improvements, Shopify Plus feature expansion, performance monitoring, AI enhancements, and long-term platform optimization support.
Migration to Shopify Plus
Migration to Shopify Plus – Without Downtime, SEO Loss, or Data Gaps
Migrating an enterprise eCommerce store to Shopify Plus is the highest-stakes engineering work most brands ever do. Done wrong, you lose organic rankings, break checkout, and bleed revenue for months post-launch. Our migration practice is built specifically to prevent that – with full data integrity, redirect mapping, zero-downtime cutover, and SEO preservation across every URL pattern. We’ve migrated brands from Magento, BigCommerce, WooCommerce, Salesforce Commerce Cloud, and custom legacy carts to Plus.
| Source Platform | Common Migration Scenario |
|---|---|
| Magento 1, Magento 2, Adobe Commerce | Brands escaping Magento’s TCO, hosting overhead, or end-of-life version pressure |
| BigCommerce | Brands moving for the Shopify ecosystem (apps, themes, checkout) |
| WooCommerce | Brands outgrowing WordPress hosting limits and plugin sprawl |
| Salesforce Commerce Cloud / Demandware | Brands consolidating from enterprise legacy platforms to Plus |
| Custom or Legacy Carts (proprietary, in-house) | Brands modernizing from custom-built or unsupported platforms |
MIGRATION SCOPE
What’s Included in Every WebDesk Plus Migration
Customers, orders, products, variants, metafields, tags, customer history, abandoned carts.
1:1 URL mapping with 301 redirects to preserve SEO equity from the old platform.
Meta data, schema, sitemap, hreflang, canonical tags rebuilt to match or exceed source.
Pixel-accurate recreation in Liquid or Hydrogen, with Plus-specific UX upgrades.
Audit of current apps, replaced with Plus-native equivalents or custom Shopify Functions.
Staged DNS swap with parallel-run validation. No public downtime during launch.
CUSTOM APPS
Custom Shopify Apps, Private Apps & Middleware for Plus Stores
When the app store doesn’t have what you need, we build it. WebDesk develops three types of custom Shopify Plus apps: private apps built for one merchant, public apps published to the Shopify App Store, and middleware that sits between Plus and your ERP, CRM, OMS, or proprietary internal systems.
What It Is
Custom Shopify app built for a single merchant – installed via custom app installation, not the App Store. Typically uses Shopify Functions, App Bridge UI, and merchant-specific business logic.
When You Need It
When you need merchant-specific features (custom shipping rules, custom inventory logic, internal admin tools, ERP sync) that no public app provides.
What It Is
Custom Shopify app built and published to the Shopify App Store. Goes through Shopify’s app review and certification process. Available to all Shopify merchants who install it.
When You Need It
When you have a SaaS or product offering you want to distribute via Shopify, or want to monetize a tool you’ve built for your own brand.
What It Is
Custom integration layer connecting Plus to ERP (NetSuite, SAP), OMS, CRM (Salesforce, HubSpot), 3PL (ShipStation, ShipBob), or proprietary internal systems. Bidirectional, real-time data flow.
When You Need It
When standard app integrations can’t handle your data complexity, sync frequency, or custom field mapping requirements.
Need a Custom Plus App or Middleware? Talk to Our App Engineering Team
AI
AI Innovation Built Into Your Shopify Plus Store
AI is not a bolt-on for Shopify Plus brands – it’s becoming the operational layer. WebDesk integrates AI into Plus storefronts and operations across four areas: customer experience, merchandising, operations automation, and merchant-side internal tools. We build, integrate, and maintain – not just plug in third-party tools.
AI chat, voice agents, smart product search, AI-powered support routing. Examples we’ve shipped: Klaviyo AI for triggered campaigns, custom GPT-based product Q&A widgets embedded into Plus storefronts, AI helpdesk routing in Gorgias.
Predictive product recommendations, dynamic homepage personalization, AI-curated collections. We’ve built custom recommendation engines using Shopify customer data + ML models, and dynamic Plus storefront blocks that change based on customer segment.
Fraud detection, inventory forecasting, AI-tagged customer segmentation, Shopify Flow workflows triggered by AI signals. Make.com workflows with OpenAI nodes for content generation. AI-tagged orders routed to review queues.
Custom GPT assistants for the merchandising team, AI-generated product descriptions, AI image generation for product variants. We’ve built custom merchant admin tools that generate SEO-optimized product copy from supplier data, integrated with Plus admin via App Bridge.
INDUSTRIES
Industries We Serve on Shopify Plus
Shopify Plus serves brands across every commerce vertical, but enterprise needs differ industry by industry. WebDesk’s Plus practice has shipped builds, migrations, and optimizations across 12 verticals – from fashion and beauty to industrial B2B, jewelry, sports, and food and beverage. Each industry brings its own constraints; here’s how we handle them.
Native B2B on Plus with customer-specific catalogs, NET terms, and quote workflows
High-AOV jewelry storefronts with custom UX, image zoom, and metal/stone configurators
Performance-tuned Plus stores for sports gear and fitness brands
Plus storefronts with size guides, lookbooks, virtual try-on, and omnichannel inventory
Plus stores for beauty brands with subscription, bundle, and loyalty integrations
Plus + B2B for health brands with subscription, regulatory compliance, multi-tier pricing
Plus storefronts with subscription, recurring orders, and pet profile management
Plus for furniture, home goods, and lifestyle brands with high-AOV configurators
Compliance-aware Plus storefronts with age verification, FFL routing, regulated SKU handling
Plus stores for mission-driven brands with donation, certificate, and impact-tracking flows
Plus storefronts with high-stakes uptime, account-specific catalogs, and enterprise checkout customization
Plus storefronts with custom configurators, print-on-demand, and dynamic product variant management
Don’t see your industry? Plus works for nearly every commerce vertical – Talk to us about your specific constraints.
ENGAGEMENT MODELS
How You Can Engage Us – Pick the Plus Engagement That Fits
WebDesk Solution offers four engagement models for Shopify Plus brands, depending on whether you need a one-time build, an embedded long-term team, ongoing maintenance and monitoring, or yearly stability with version upgrades baked in. Pick what fits your stage – we’ll be honest about which model serves you best on the strategy call.
Project-Based Delivery
Fixed scope, fixed price, defined timeline. Ideal for platform builds, migrations, redesigns, and integrations where requirements are clear.
Best For
Defined builds, migrations, and redesigns with a clear end state.
Flex Development
Prepaid hours used on-demand for updates, improvements, and feature work. No repeated scoping. No delays waiting for statements of work. Flexible execution against a retained capacity pool.
Best For
Brands needing continuous small-to-medium changes without project overhead.
Managed Care Plans
Ongoing monitoring, maintenance, and support for your platform and systems. Monthly engagement focused on stability, security, and reliability.
Best For
Live stores that need hands-on uptime and platform health.
Growth & Optimization
Monthly engagement focused on traffic, conversion, and revenue growth. Covers SEO, AEO, CRO, product page optimization, and performance tuning.
Best For
Stores already live that want measurable month-over-month lift.
Strategy + Execution
High-level planning paired with execution for scaling businesses. Roadmaps, architecture decisions, growth direction, and the team to deliver against them.
Best For
CMO, COO, and VP-level buyers driving transformation – not tactical builds.
AI & Automation Systems
Implementation of AI-driven workflows and voice automation. Includes Rossy AI, customer support automation, lead handling, and end-to-end operations workflows.
Best For
Brands ready to embed AI across commerce, support, and back-office.
PLATFORM GUIDE
Shopify Plus vs Shopify vs Headless: Which Is Right for Your Brand?
Choosing between regular Shopify, Shopify Plus, and a headless build comes down to four questions: how much GMV are you doing, how much customization do you need, are you running B2B or wholesale, and how international is your business? Regular Shopify is the right choice for SMB and growing DTC brands under $1M GMV. It’s fast to launch, low-overhead, and the ecosystem of apps fills most gaps. The ceiling shows up around $1M+ GMV, B2B requirements, multi-region needs, or when Shopify Functions becomes a must-have. If you’re under $1M GMV, our Shopify development for SMB and mid-market stores is a better fit.
Shopify Plus is the right choice for mid-market and enterprise brands that have hit those ceilings. Native B2B, Shopify Functions, Markets Pro, Launchpad, expansion stores (up to 9), and Checkout Extensibility unlock everything regular Shopify caps. Plus is also the right choice for brands replatforming from Magento, BigCommerce, or legacy carts. Headless on Hydrogen is for enterprise brands whose UX requirements exceed Liquid’s limits — typically high-touch DTC, complex configurators, or brands with internal frontend teams who want full React or Next.js control. The trade-off: longer time-to-market and higher engineering overhead. Most brands we work with land on Plus. A small minority go headless. We’ll help you pick the right path on the discovery call.
FEATURED WINS
Featured Shopify Plus Case Studies
Three Plus builds. Three industries. Every number is traceable to a named client and a published case study you can read in full.
THE DIFFERENCE
The WebDesk Solution Difference – Why Enterprise Brands Choose Us for Plus
WebDesk Solution has been building, migrating, and scaling Shopify stores for 14+ years – including 100+ Plus stores from our offices in New York and Toronto. Here’s what that means for an enterprise brand evaluating Plus development partners.
Founded 2010. Continuous Shopify Partner status. Started building Plus the year it launched (2014). Pre-dates most agencies on the page-1 SERP.
Verifiable portfolio – Telus, One Tree Planted, Fine Art Canvas, Braidan Motorsport, MyEssentia, plus 95+ others. Volume + named enterprise clients=real Plus depth.
US and Canadian time zones, NA-friendly contracting, no offshore-only operations. Our Toronto presence matters for Canadian enterprise contracts.
Build → Optimize → Scale → Advanced Solutions, plus Migration, Custom Apps, and AI Innovation – all in-house. One vendor for the entire Plus journey, no handoffs.
Native expertise in Shopify Functions, Flow, B2B, Markets Pro, Checkout Extensibility, Hydrogen, and Oxygen. Most agencies still ship Plus builds as if Functions doesn’t exist.
Klaviyo AI, Make.com workflows, custom AI agents, voice agents on Plus stores. Most Plus agencies treat AI as a bolt-on. We treat it as native to the build.
FAQ
Frequently Asked Questions About Shopify Plus Development
How much does Shopify Plus development cost?
How long does a Shopify Plus build or migration take?
When should you upgrade from regular Shopify to Shopify Plus?
How is Shopify Plus different from regular Shopify?
Can WebDesk migrate my store to Shopify Plus without downtime or SEO loss?
Do you support B2B and wholesale on Shopify Plus?
Can you build a headless Shopify Plus store with Hydrogen?
How do Shopify Functions, Flow, and Launchpad change what’s possible on Plus?
Do you provide ongoing Shopify Plus maintenance and support?
Is Shopify Plus right for international / multi-region selling?
Can you integrate Shopify Plus with our ERP, CRM, and 3PL?
What does the post-launch optimization process look like?
INSIGHTS
Plus Insights From Our Team
Practical Shopify Plus guidance from the engineers and strategists building 100+ Plus stores.
