As an eCommerce store owner, your final goal is to obtain as many conversions as possible. For the same, you should think of converting your eCommerce checkout page into a conversational machine. Why?
Your eCommerce store’s checkout page is not like any other page – it’s one of the most crucial pages. It’s the page where you observe customers choose the deal or leave your store.
Imagine this: a customer visits your store, adds all the products to the cart, and then leaves your store because of not getting a smooth checkout experience.
According to Baymard, online store owners are getting a 70% cart abandonment rate. Therefore, it’s high time to optimize the checkout page.
So, whether you are creating a new checkout page for your latest store or looking forward to modifying the checkout page in an existing store, we have your back. Here, we will provide five eCommerce page checkout best practices that help you turn your visitors into regular customers.
Without further ado, let’s get started.
Mobile devices have now become the go-to method to not only browse new products but also to make quick purchases.
According to research, 91% of Americans between 18 to 49 ages like to purchase things from their mobile devices. That’s why optimizing your store and making it mobile-friendly is crucial. If you can’t make it mobile-friendly, even though users like products from your store, they will leave it due to clunky and unresponsive checkout.
First of all, provide a highly responsive design. Simply put, your eCommerce store should look seamless on any device. If you have a store on Shopify, then checkout extensibility can tailor the experience to mobile users.
It would be best if you also considered integrating large-size call-to-action buttons, plus fonts that encourage the users to shop from your store instantly.
Furthermore, optimize the form fields and input for mobile devices. By this, you enable the users to enter essential details like addresses, phone numbers, and card details without any hindrance.
Etsy is one of the best sites when we consider mobile-friendliness. This site allows third-party sellers to sell highly antique items directly to the users.
One of the best eCommerce checkout page practices is offering a guest checkout option to the potential audience. By providing this option, you reduce various hurdles that come along the way, offer a great shopping experience, and increase conversions. But why?
The primary reason to offer guest checkout is that various new customers don’t want to revisit your store to make a purchase. Another reason could be that users think handling email addresses will lead them to get various marketing and promotional emails. Hence, they don’t like to give their email address.
Offering a guest checkout with just an email is an excellent thing. Another solution to this is providing your users with a social media login.
After a few days, you can send customers a follow-up email to create an account on your eCommerce store.
Walmart is one of the best examples to look for when including a guest checkout option on your eCommerce store.
Knowing all the payment methods your target audience wants and integrating them into your store is one of the best eCommerce page checkout practices.
Different customers have preferences when buying online, and offering the right payment options can help increase eCommerce sales. Some customers feel comfortable & secure with digital wallets and buy-now-pay-later services, while others would love to leverage their credit or debit cards. On the other hand, if customers don’t find their desired payment method, they abandon the cart.
According to a report by Content Square, 13% of customers leave an eCommerce store if their payment method is unavailable.
To provide a better shopping experience and increase conversion rates, you should include different payment options for the customers as follows.
Here, you should ensure that all the payment methods you offer are secure and trustworthy. Integrate payment methods with a good market reputation, offer protection against any threats or attacks, and comply with regulatory norms. All of these things help you to gain the trust of the consumers. BigCommerce’s custom checkout simplifies this by letting you integrate trusted gateways without coding.
For recurring customers, you should provide the option of saving payment details and allowing them to purchase instantly. It helps you to get more conversions and also builds customer loyalty.
ASOS, a leading fashion retailer in the UK, accepts a range of payment methods.
If the customers are unaware of what kind of things you ask for in the checkout process, they will avoid it. Therefore, your goal should be to keep everything on a single page.
By providing all the essential things, such as the payment, shipping, billing, phone number, etc., on a single page, you provide better visual clarity to the customers. It minimizes customer confusion and redefines the entire user experience, reducing cart abandonment and increasing conversion rates.
By offering a single-page checkout, you offer a streamlined purchasing experience to desktop and mobile users. They can complete the entire transaction without doing excessive scrolling.
You have another great option if you cannot provide a single-page checkout. So, what is it?
You can display the entire checkout in a progress bar. With this, customers have clarity on what they need to enter to complete the checkout process effectively.
Leading the eCommerce marketplace, Amazon shows a progress bar to customers to help them complete their checkout process without any hindrance.
Not every person who adds a product to the cart will purchase the product. Therefore, you should try to know the reason why they leave the cart and then provide them support via different mediums. These could be live chat, frequently asked questions and a customer call number.
By offering the right kind of support, such as AI-powered chatbots, you can resolve customer concerns instantly, thereby reducing cart abandonment.
Ultimately, a streamlined checkout process is the main reason behind a business’s efficiency, trustworthiness, and commitment to customer satisfaction.
By integrating all the strategies like single-page checkout, multiple payments, guest checkout, customer support, and mobile friendliness, you optimize the entire checkout process of the customers. It enhances the shopping experience for customers, thereby resulting in increased conversions.
Feel free to contact us if you still have any doubts regarding the best eCommerce page checkout practices.
WebDesk Solution is the fastest-growing eCommerce web development company. We have helped countless small to big businesses in different industries and niches in building modern online stores. Moreover, our eCommerce experts have even crafted high-performing checkout pages for a range of stores to improve their conversion rates. Hence, we know your online store’s ins and outs and optimize it to enhance the user experience and boost your sales.
No matter what stage you are in, we would love to talk to you about your project. No pressure, no obligation, just straight talk and helpful insight.
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