How to Sell Customized Products Online?

John Ahya April 27, 2022
6 mins read Last Updated May 12, 2022
How to Sell Customized Products Online?

In this modern era, plenty of products are available on the leading eCommerce stores like Amazon, Etsy, walmart, homedepot and many more. Various businesses have started selling their products through their own store and generating good revenue.

Despite this, online shoppers are looking for unique products online. They want a personalized product that satisfies their needs. It includes anything like choosing colors, printing photos, etc.

Product customization plays one of the most vital roles in providing a next-gen shopping experience to the customers. By selling customized products through your online store, you have a massive opportunity to increase your customer base.

Besides this, you don’t have to spend a lot of money on storing, shipping, and doing all the other things involved in business operations. You also will be able to reduce the cart abandonment rate and exponentially increase revenue.

Now, you should have some questions like, what type of products to sell? How to sell customized products online?

Right? Don’t worry we have covered all your questions in this blog. Here, we will answer your questions and guide you on how to sell customized products online efficiently.

So, let’s get started.

1. Research & Identify a Profitable Product

The most crucial part of selling a customized product is finding a profitable product.

Now the question comes, how to discover a product that is trending as well as profitable?

For the same, you need to conduct a deep research & analysis and find a customized product that people love in the market right now.

Your main goal here should be to go for a specific product rather than a general product. Your potential audience will like it, and you have the opportunity to generate good revenue.

If you have an existing online store, your purpose is to identify a product that will be trending on that platform. It should be niche-specific.

For instance, if you sell phone covers online, you need to discover niches like selfie phone covers, fantasy character phone covers, etc.

If you are starting your journey online, you can refer to the leading eCommerce marketplaces like Amazon, Etsy, and more to get ideas about the most famous products in the market. Based on the trends, you can decide on the most profitable product.

2. Choose a Suitable Method of Selling Customized Products Online

After choosing a profitable product, the next important step is to decide how you are going to sell the product to the customers.

To sell customized products online, you have two options. First, you can buy, customize and sell products with the most standard method. Second, you can sell customized products using the print-on-demand method.

Print on demand is one of the most well-known methods to sell products online. It is also known as the fulfillment model.

When the customer places an order, it goes on to the respective supplier. The supplier will look at the entire process from creating a customized product to shipping it to the customer. As an online store owner, you own a specific amount of commission from the process.

To make this thing possible, you can connect your online store with print-on-demand providers such as Printify, Spocket, and more. Further, you can display as many products as you want in the store. Lastly, the provider will handle the entire fulfillment.

Resolve the Biggest Problem of Customization through the Designer Tool

As an online store owner, one of the major problems you would be facing is fulfilling the unique requirement of the customer.

Even if you are selling a wide number of products in your store, you can’t think about a product from a customer’s point of view.

It means there is a great chance that customers would be thinking about something out of the blue which you might have never thought of.

For instance, consider that a customer wants a specific logo and tagline in a cap. There is a possibility that customers can’t discover the thing in the catalog. Hence, the customer would leave your store.

If you allow customers to provide you with necessary logos and text, there is another possibility that they don’t like the final product.

A quick solution: You can allow customers to decide the color of the cap, logo, and text.

With the help of a custom builder, the customer can make necessary customizations as per the requirement.

3. Choose the Right Suppliers for Your Online Store

In order to sell customized products on your online store, it is essential to acquire all the blank products in which you offer customization.

For the same, you need to contact the best supplier in your region and make a partnership. You need to ensure that the supplier provides you with the necessary products. Moreover, make sure that the supplier is well-known and offers high-quality products.

Lastly, the selection of an appropriate supplier plays a vital role in the success of the products.

Most Effective Ways to Market Your Customized Products

After developing your customized online store, your work is not over. Your actual work starts after that. You will need to inform users of what you are providing. It is essential to promote what types of customization you provide wherever possible along with the site.

There are many ways of marketing a customized online store. Here, we have curated some of the most popular ways to market your store to make it successful.

Let us go through them in detail.

  • SEO of your online store: Ensure that you have included necessary keywords in the content so that your site ranks well in search engines. Also, check site speed regularly and optimize it. In short, make sure that you follow best SEO practices for the site to reach out to your target audience. You can also contact a digital marketing agency for the same.
  • Email marketing: It is one of the most powerful ways to market your online store. It is also known as a direct form of marketing. You should constantly update users about the new products and discounts you offer at your online store.
  • Social media marketing: Create social media pages on leading platforms like Facebook, Twitter, and Instagram. Constantly share details about products, blogs, etc., to keep customers engrossed.
  • Collaborate with eCommerce stores: Collaborate with several leading eCommerce stores like Amazon, Etsy, etc. Display some of your products in these stores to establish your brand.
  • Influencer marketing: It is one of the trending forms of marketing. Influencers are people that have built brands by having expertise in a specific knowledge or subject. You can reach influencers who understand your products and are ready to promote their content.
  • Paid advertising: You also have an option to go for paid advertising. Here, you have two options: pay per click and cost-per-mile.
  • Offline advertising: You also have an option to display your store as an ad in the newspaper. It is the same strategy adopted by various leading eCommerce stores while having a new sale.

Get Experts Help to Setup a Customized Online Store

Here we conclude your question: how to sell personalized items online through your store. However, it is not easy to set up a customized online store without seeking help from an expert.

If you want to set up an online store and sell custom products online, you can reach out to us.

WebDeskSolution is a leading eCommerce development company. We have helped a vast number of small to big businesses in setting up a customized eCommerce store. Hence, we can create a customized online store that gets accepted by your potential audience and helps your business reach new heights.

John Ahya
John Ahya

John is the President and Co-Founder of WebDesk Solution, LLC. Living the digital agency life for over 10 years, he explores an extensive eCommerce world. He has immense experience in all major e-commerce platforms. Being a nature lover, he likes to breathe the fresh air on the hill stations during vacations.

Sign Up The Newsletter

Subscribe to our newsletter to get notified.

Recent Blogs

May 3, 2022

eCommerce Features: Top 10 Crucial Features for Successful eCommerce Websites

People worldwide now love to buy a lot of things online. They are using one or the other eCommerce website for the same. Besides this, there was a massive surge in eCommerce sales worldwide during...

Apr 14, 2022

Latest eCommerce Trends: Top 10 eCommerce Future Trends to Watch Out in 2022

The eCommerce industry is growing at a rapid pace. The covid-19 pandemic has helped the eCommerce industry to reach heights like never before. Businesses belonging to different sectors worldwide have taken the path of eCommerce...

Mar 8, 2022

10 Best Headless eCommerce Platforms In 2022

The eCommerce industry has reached its peak in the 21st century. People now access eCommerce through different mediums such as mobile apps, IoT, progressive web apps & more.

Say Hello!

Google review
WebDeskSolution Google Review Logo
WebDesk Solution
4.9
Nick La Maina 1 week ago
Great experience working with Mike and team. Fast communication and high quality work. Look forward to working with them on future projects!
Dave Clark 3 weeks ago
John at WebDesk Solution was very helpful doing a small change at no charge several months after completing a home page update for our client's online store. It is good to find a supplier who will continue to assist well after a job is completed. Dave Clark - Soulutions Inc
T.J. McCambridge 3 weeks ago
WebDesk was a great company to work with! They did a complete redesign of our online store, hit all the needed deadlines, and we are very happy with the outcome. We would recommend them to anyone looking for an upgrade to their web design!
edmond azaryan 3 weeks ago
i have worked with this company for over 5 years now, on multiple projects, they are excellent in the work they do and in support after the project is complete. 100% recommend!
Klik Deals 10 months ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.
Supervision Optical a Year ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.
Anvi Can Corporation a Year ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.
TOMMY GOMATOS a Year ago
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again
Priyanka Patel a Year ago
TOMMY GOMATOS a Year ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again
Brandon Jones
a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!
Patricia Tyson a Year ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!
Horizon Group Company a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.
T. Mai a Year ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!
Serge Vilmar a Year ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC