Braidan Motorsport Case Study

The Brief

About Project

Braidan Motorsport, the client, is a family-owned and operated company headquartered in Markham, Ontario, serving the Greater Toronto Area since 2006, and is known for being different and better than the competition.

Braidan Motorsport had an existing Shopify Store, but as design trends change every few years, it was two or three years old may seem obsolete instead of a rival with a website that is up to date with the new design trends. Therefore, Braiden Motorsport requested that we overhaul the existing store to make it more modern, sleek, appealing, and light.


The Challenges

Unified Experience And Branding

The day-to-day operations of an eCommerce store include a wide range of duties. Among other things, product data must be updated on a regular basis, product images must be updated, original product descriptions must be prepared, orders must be processed, and so on. Any sloppiness in overall performance will undoubtedly result in the eCommerce store appearing messy and the company declining sales. The client was losing revenue, so they approached WebDesk and asked for an influx of new features and a thorough overhaul and organization of the store.

Wholesale Set up

B2B eCommerce services are becoming more popular as a result of the rise of digital marketing and eCommerce. These solutions make it easier and more transparent for businesses to trade with large corporations. In addition to the store, the customer wanted to include B2B functionality. The client requested that pricing be shown for a few products, but not all of them. The customer requested that an option be included with the “call for quote” button that would allow them to have the button instead of just presenting the product’s price. Making various alternatives for different items wasn’t a straightforward thing to implement.


Before / After



Our Solution

Unified Experience And Branding

It’s essential to maintain a unified look and feel throughout the website. For example, when a visitor clicks on a link on the homepage and is redirected to a website that looks entirely different, they might be puzzled or even concerned that they have been diverted to a fraudulent page. Minor variations, such as having different navigation menus on pages, may also frustrate visitors. We reviewed and incorporated brand guidelines and styles to ensure that the new site has a consistent look, including a standardized color scheme, fonts, and type hierarchy, button styles, iconography, and more. Any website aims to inform people about who they are, what they do, and our target audience. We designed the new website with a clear conversion strategy in mind. We attempted to persuade visitors to take the next step toward being a client using a coherent interface approach.

Wholesale Set up

Customers in the B2B market clearly understand what they want to acquire and are equipped with that information. Product photos and relevant information are critical when determining whether a store’s items will match their business’s particular needs. As part of the customizations, WebDesk Solution included the Call for Quote function, which allows purchasers to submit a quote request straight from the product page on the website. The goal is to inquire about pricing for specific product quantities, which will lead to a discussion for a reasonable price acceptable to both the client and the customer. Apart from that, WebDesk Solution makes it possible to provide extensive information about the product and its requirements in response to quote inquiries.


Tabbed Browsing.

We’ve built an entirely customizable featured product section. The client, Braidan Motorsport, can upload images and add/remove/modify them through a simple process. We tailored the tabbed browsing under featured items to the client’s specifications.

Sub Collection Pages

We’ve classified products into sub-collections. The navigation menus’ flow will be mirrored in the products. We created a custom sub-collection template as there is no desired functionality available in Shopify by default.


We utilized Write a review, a third-party app, to collect feedback. The ‘Recently viewed products’ feature helps customers find the products they’d previously visited and prompt them to purchase. We have incorporated the same functionality available on the older version of the website after redesigning.


Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA
Google Review
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Nick La Maina 1 week ago
Great experience working with Mike and team. Fast communication and high quality work. Look forward to working with them on future projects!
Dave Clark 3 weeks ago
John at WebDesk Solution was very helpful doing a small change at no charge several months after completing a home page update for our client's online store. It is good to find a supplier who will continue to assist well after a job is completed. Dave Clark - Soulutions Inc
T.J. McCambridge 3 weeks ago
WebDesk was a great company to work with! They did a complete redesign of our online store, hit all the needed deadlines, and we are very happy with the outcome. We would recommend them to anyone looking for an upgrade to their web design!
edmond azaryan 3 weeks ago
i have worked with this company for over 5 years now, on multiple projects, they are excellent in the work they do and in support after the project is complete. 100% recommend!
Klik Deals 10 months ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.
Supervision Optical a Year ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.
Anvi Can Corporation a Year ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again
Priyanka Patel a Year ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again
Brandon Jones
a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!
Patricia Tyson a Year ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!
Horizon Group Company a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.
T. Mai a Year ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!
Serge Vilmar a Year ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC