Surface Print Source Case Study
PROJECT
PROJECTSurface Print Source
PLATFORM
PLATFORMShift4Shop
CHALLENGE
CHALLENGERedesigning the store with a modern appearance and a much-needed bespoke solution, as Shift4Shop does not natively offer certain features and functions.
SOLUTION
SOLUTIONSophisticated SEO and conversion-optimized website with an elegant menu with multi-select, the ability to save and transmit PDF files.
RESULTS
RESULTSHighly adaptable design with elements that convert visitors into buyers and lower the rate of abandonment. For future promotions, the client can customize sections of the website easily.
The Brief
About Project
Surface Print Source is a Philadelphia-based design firm specializing in print design and unique artwork production for the fashion and interiors industries. In addition, they provide clients the opportunity to stand out from the crowd with their distinctive designs.
Surface Print Source approached us in quest of a complete makeover of their online store with a gorgeous, modern, and conversion-optimized design. While working on surfaceprintsource.com, our design team created a completely redesigned, brand-integrated homepage complete with individual customer banners.
Challenges
The Challenges
Multi-Select Mega Menu
Surface Print Source worked with WebDesk Solution to integrate a number of advanced development features into its project in order to extend the new site’s capabilities and improve the overall customer experience. In addition to being one of the most important navigational tools, the menu has a significant impact on the website’s usability and capacity to convert visitors. To make the user’s navigation more straightforward, the client requested a multi-faceted mega menu. As a result, customers may choose from various alternatives to locate the exact thing they want by using the mega menu.
Boards + Pin
Because this website would be given a totally new customised appearance, the project required extensive and complex development to ensure that every component was properly connected and effective. Pinning collections of favourite products to their user accounts indicates interest but does not always indicate a desire to purchase the things immediately. They needed a board + pin functionality to allow customers to construct their boards from stored pins they had previously collected. It also has to have many features, such as drag-and-drop and the option to keep or share pdf files for future use.
Editable Historical Boards
Aside from the apparent advantage of enhancing the customer’s purchasing experience, the ability to modify previous data can offer the client far deeper, strategic value. Customers will be able to save the merchandise and modify them as needed if they are unable to commit to a purchase at that time. They will be able to locate them quickly when they return to the store. The ability to save past data on a website is highly beneficial for returning consumers. However, the client wanted consumers to be able to keep all stored boards, pins, and pdf files and be able to change them if necessary, which was a challenging task to accomplish.
Comparison
Before / After
Before
After
After
Solution
Our Solution
Multi-Select Mega Menu
We designed Multi-Select Mega Menu with future development in mind, so it can be customized entirely by the back-end admin if required. In addition to gathering data from the private app, it shows results based on the option chosen by the end-user. Additionally, it displays selected criteria on the results page so that consumers can change their choices.
As part of Surface Print Source’s homepage design and development project, WebDesk Solution redesigned the advanced menu with product styles and a multi-choice aspect navigational procedure. WebDesk Solution additionally separated and stacked the advanced menu categories. The multi-selectable filters make the menu less cluttered, and more navigable.
Boards + Pin
Offering pins is a fantastic way to reduce shopping cart abandonment and complete sales with consumers who have shown interest but did not purchase. A consumer may add to, remove from, and see all items added to the pin from my board + pins. To differentiate between pinned and unpinned products, every pinned goods will have a unique pin icon colour in the product list.
Customers can formulate a board from chosen pins by dragging and dropping pins from “create board” under My Boards + Pins. A customer can also edit the canvas’s title, size, style, and orientation and email the produced board in pdf format or store it to their board history for later use. Board history, under My Boards + Pins, is where one may find the stored board history.
Editable Historical Boards
The option to save boards allows consumers to construct a list of items they aren’t ready to buy now but want to acquire in the future. The ability to save boards makes it unnecessary for customers to utilize the shopping basket for rapid recall by providing an easy way to categorize the goods they want. In addition, the option to edit such stored boards was incorporated in the scope to improve user experience. A customer can spend a long time creating a board and setting it up precisely how they want it, but the inability to make changes to it could be a deal-breaker. Surface Print Surface intends to give consumers another incredible customized option to take their experience to the next level.
Customization
Product Detail Pop Up
Each product result displays a pop-up; all products have an SKU, a link to the item description, a pin option, and an add to cart function. When a consumer clicks on the Item description, a pop-up window appears with more information about the selected product with pricing and an enlarged preview.
Product Filtering
The truth is that just a tiny percentage of Internet customers enter a store knowing exactly what they want. In fact, according to one survey, just 30% of internet buyers start their visit with a search. The majority are “just browsing,” learning about what’s available so they can weigh their alternatives. Product filtering allows your visitors to focus on the specific product they’re seeking while also discovering goods that may be of interest to them based on particular characteristics. This is where product filtering may be pretty valuable. Filters, when used correctly, may help buyers sift through hundreds of products to find the ones that best suit their requirements and interests. Filtering may enhance a store’s customer experience, increase product views, and eventually improve conversions. Product filtering can significantly boost revenue. Webdesk Solutions implemented custom code to enhance their website’s product search filter capabilities to promote client engagement.
Custom Fields
WebDesk Solution has created numerous custom fields for individual products in the custom dashboard for Surface Print Source clients to search items from various parameters. These custom fields include category, hand/style, scale, color, # of colors, seasons, and layout. In addition, we synchronized all product data with a custom dashboard to develop Shop the Collections, a multi-filter dynamic collection selection menu.
WebDesk Solution has created numerous custom fields for individual products in the custom dashboard for Surface Print Source clients to search items from various parameters. These custom fields include category, hand/style, scale, color, # of colors, seasons, and layout. In addition, we synchronized all product data with a custom dashboard to develop Shop the Collections, a multi-filter dynamic collection selection menu.
Clients
Client Testimonials
WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.
We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.
