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Surface Print Source

Surface Print Source Case Study

Surface Print Source Case Study

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About Surface Print Source

Surface Print Source is a Philadelphia-based design firm specializing in print design and unique artwork production for the fashion and interiors industries. In addition, they provide clients the opportunity to stand out from the crowd with their distinctive designs.

Surface Print Source approached us in quest of a complete makeover of their online store with a gorgeous, modern, and conversion-optimized design. While working on surfaceprintsource.com, our design team created a completely redesigned, brand-integrated homepage complete with individual customer banners.

Challenges

Surface Print Source worked with WebDesk Solution to integrate a number of advanced development features into its project in order to extend the new site's capabilities and improve the overall customer experience. In addition to being one of the most important navigational tools, the menu has a significant impact on the website's usability and capacity to convert visitors. To make the user's navigation more straightforward, the client requested a multi-faceted mega menu. As a result, customers may choose from various alternatives to locate the exact thing they want by using the mega menu.

Because this website would be given a totally new customised appearance, the project required extensive and complex development to ensure that every component was properly connected and effective. Pinning collections of favourite products to their user accounts indicates interest but does not always indicate a desire to purchase the things immediately. They needed a board + pin functionality to allow customers to construct their boards from stored pins they had previously collected. It also has to have many features, such as drag-and-drop and the option to keep or share pdf files for future use.

Aside from the apparent advantage of enhancing the customer's purchasing experience, the ability to modify previous data can offer the client far deeper, strategic value. Customers will be able to save the merchandise and modify them as needed if they are unable to commit to a purchase at that time. They will be able to locate them quickly when they return to the store. The ability to save past data on a website is highly beneficial for returning consumers. However, the client wanted consumers to be able to keep all stored boards, pins, and pdf files and be able to change them if necessary, which was a challenging task to accomplish.

Our Solution

Multi-Select Mega Menu

Offering pins is a fantastic way to reduce shopping cart abandonment and complete sales with consumers who have shown interest but did not purchase. A consumer may add to, remove from, and see all items added to the pin from my board + pins. To differentiate between pinned and unpinned products, every pinned goods will have a unique pin icon colour in the product list.

Customers can formulate a board from chosen pins by dragging and dropping pins from “create board” under My Boards + Pins. A customer can also edit the canvas’s title, size, style, and orientation and email the produced board in pdf format or store it to their board history for later use. Board history, under My Boards + Pins, is where one may find the stored board history.

Boards + Pin

We designed Multi-Select Mega Menu with future development in mind, so it can be customized entirely by the back-end admin if required. In addition to gathering data from the private app, it shows results based on the option chosen by the end-user. Additionally, it displays selected criteria on the results page so that consumers can change their choices.

Customers can formulate a board from chosen pins by dragging and dropping pins from "create board" under My Boards + Pins. A customer can also edit the canvas's title, size, style, and orientation and email the produced board in pdf format or store it to their board history for later use. Board history, under My Boards + Pins, is where one may find the stored board history.

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Editable Historical Boards

The option to save boards allows consumers to construct a list of items they aren’t ready to buy now but want to acquire in the future. The ability to save boards makes it unnecessary for customers to utilize the shopping basket for rapid recall by providing an easy way to categorize the goods they want. In addition, the option to edit such stored boards was incorporated in the scope to improve user experience. A customer can spend a long time creating a board and setting it up precisely how they want it, but the inability to make changes to it could be a deal-breaker. Surface Print Surface intends to give consumers another incredible customized option to take their experience to the next level.

Our Solution
Mobile First
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