The Brief

About Project

Surface Print Source is a Philadelphia-based design firm specializing in print design and unique artwork production for the fashion and interiors industries. In addition, they provide clients the opportunity to stand out from the crowd with their distinctive designs.

Surface Print Source approached us in quest of a complete makeover of their online store with a gorgeous, modern, and conversion-optimized design. While working on surfaceprintsource.com, our design team created a completely redesigned, brand-integrated homepage complete with individual customer banners.

Challenges

The Challenges

Multi-Select Mega Menu

In addition to being one of the most important navigational tools, the menu has a significant impact on the website’s usability and capacity to convert visitors. To make the user’s navigation more straightforward, the client requested a multi-faceted mega menu. As a result, customers may choose from various alternatives to locate the exact thing they want by using the mega menu.

Boards + Pin

They needed a board + pin functionality to allow customers to construct their boards from stored pins they had previously collected. It also has to have many features, such as drag-and-drop and the option to keep or share pdf files for future use.

Editable Historical Boards

The ability to save past data on a website is highly beneficial for returning consumers. However, the client wanted consumers to be able to keep all stored boards, pins, and pdf files and be able to change them if necessary, which was a challenging task to accomplish.

Comparison

Before / After

Before
After
After

Solution

Our Solution

Multi-Select Mega Menu

Because Surface Print Source intended to expand the new site’s functionality and enhance the customer experience, they incorporated several sophisticated development elements into its project with WebDesk Solution. Like many other online retailers, Surface Print Source sells a wide range of items, making navigation a critical component of their eCommerce website. However, this complicates classification at the same time that the demand for accessible and simple navigation persists.

Because it was designed with future development in mind, the mega menu can be customized entirely by the back-end admin. In addition to gathering data from the private app, it shows results based on the option chosen by the end-user. Additionally, it displays selected criteria on the results page so that consumers can change their choices.

Boards + Pin

The project required considerable, sophisticated development to guarantee that every component was correctly integrated and effective since this website would be given a completely new bespoke look. Customers can save collections of preferred products to their user accounts as pins, indicating interest but not necessarily intended to buy immediately. Offering pins is a great approach to decrease shopping cart abandonment and close sales from customers who have shown interest but didn’t buy. A customer may add to the pin, delete from the pin, and view all products added to the pin from my board + pins. All pinned goods will have a distinctive pin icon color in the product list to distinguish between pinned and unpinned goods.

Customers can formulate a board from chosen pins by dragging and dropping pins from “create board” under My Boards + Pins. A customer can also edit the canvas’s title, size, style, and orientation and email the produced board in pdf format or store it to their board history for later use. Board history, under My Boards + Pins, is where one may find the stored board history.

Editable Historical Boards

The option to save boards allows consumers to construct a list of items they aren’t ready to buy now but want to acquire in the future. The ability to save boards makes it unnecessary for customers to utilize the shopping basket for rapid recall by providing an easy way to categorize the goods they want. In addition, the option to edit such stored boards was incorporated in the scope to improve user experience. A customer can spend a long time creating a board and setting it up precisely how they want it, but the inability to make changes to it could be a deal-breaker. Surface Print Surface intends to give consumers another incredible customized option to take their experience to the next level.

Customization

Product Detail Pop Up

Each product result displays a pop-up; all products have an SKU, a link to the item description, a pin option, and an add to cart function. When a consumer clicks on the Item description, a pop-up window appears with more information about the selected product with pricing and an enlarged preview.

Product Filtering

The truth is that just a tiny percentage of Internet customers enter a store knowing exactly what they want. In fact, according to one survey, just 30% of internet buyers start their visit with a search. The majority are “just browsing,” learning about what’s available so they can weigh their alternatives. Product filtering allows your visitors to focus on the specific product they’re seeking while also discovering goods that may be of interest to them based on particular characteristics. This is where product filtering may be pretty valuable. Filters, when used correctly, may help buyers sift through hundreds of products to find the ones that best suit their requirements and interests. Filtering may enhance a store’s customer experience, increase product views, and eventually improve conversions. Product filtering can significantly boost revenue. Webdesk Solutions implemented custom code to enhance their website’s product search filter capabilities to promote client engagement.

Custom Fields

WebDesk Solution has created numerous custom fields for individual products in the custom dashboard for Surface Print Source clients to search items from various parameters. These custom fields include category, hand/style, scale, color, # of colors, seasons, and layout. In addition, we synchronized all product data with a custom dashboard to develop Shop the Collections, a multi-filter dynamic collection selection menu.

WebDesk Solution has created numerous custom fields for individual products in the custom dashboard for Surface Print Source clients to search items from various parameters. These custom fields include category, hand/style, scale, color, # of colors, seasons, and layout. In addition, we synchronized all product data with a custom dashboard to develop Shop the Collections, a multi-filter dynamic collection selection menu.

Results

The Result

Increase​ in
Conversions

Increase in
Organic Search​

Page view rate
vs 0.63%​

Increase in
Sales

Shift4Shop is one of the most well-known eCommerce software systems, with over 20 years of experience and everything one needs to launch a successful online store. Because the project’s scope requires more functionalities than native Shift4Shop can supply, WebDesk solution used coding to develop new designs and functionalities to improve the store’s functionality. Webdesk solution custom-created a few features, such as Top Reports + News as Shift4Shop does not provide this functionality natively.

The redesigned site was significantly more contemporary and conversion-optimized, with featured and popular elements prominently on the website. We also designed a navigation menu towards the top of the new site to browse their collections based on their needs.

The overhauled homepage also included new banners that the client may personalize with graphics to promote items depending on seasonality, relevancy, or release date. Surface Print Source also received a new sophisticated menu from our design team, which cleanly and categorizes their pervasive collection selection.

Clients

Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA

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4.9

Klik Deals

3 weeks ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.

Dave Clark

3 weeks ago
WebDesk Solution was very helpful with a home page update for our client's online store selling swimming pool supplies. Their team was pleasant to work with and professionally executed the project to our satisfaction. Dave Clark - Soulutions Inc.

Supervision Optical

4 months ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.

Anvi Can Corporation

4 months ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.

TOMMY GOMATOS

10 months ago
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again

Priyanka Patel

10 months ago

TOMMY GOMATOS

10 months ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again

Brandon Jones

a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!

Patricia Tyson

2 years ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!

Horizon Group Company

a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.

T. Mai

4 years ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!

Serge Vilmar

4 years ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC