Bony Levy is an award-winning jewelry designer based in Los Angeles, known for creating fine jewelry that adds a contemporary twist to classic luxury. With over 20 years of experience, Bony Levy crafts pieces that focus on comfort, versatility, and timeless design. Each piece is carefully reviewed for quality and longevity, reflecting his commitment to everyday luxury and lifelong wearability.
Although the website beautifully showcases his designs, technical SEO issues were affecting search engine visibility. Problems included inconsistent meta titles and descriptions, messy heading structures, pagination errors, missing canonical tags, and slow page performance.
WebDesk Solution conducted a detailed technical SEO audit and implemented fixes for the issues. These fixes made the website faster, easier to navigate, and fully optimized for search engines, helping more people discover Bony Levy’s jewelry and appreciate the designer’s craft online.
Our Approach
To improve Bony Levy’s website performance and visibility, we took a strategic and methodical approach that focused on both technical excellence and user experience.
- Understanding the Brand and Goals: We began by analyzing the designer’s vision and how the website showcases his work, ensuring SEO improvements aligned with Bony Levy’s identity.
- Prioritizing Key Pages: Focused on pages that matter most for search visibility, user engagement, and conversions.
- Maintaining User Experience: Every technical change was planned to enhance navigation, readability, and overall site usability.
- Long-Term SEO Strategy: Developed a framework for ongoing optimization, making the website ready for future growth and search engine updates.
- Holistic Website Review: Considered performance, structure, accessibility, and content presentation as interconnected elements rather than isolated fixes.
Technical SEO Issues Identified
During our audit of Bony Levy’s website, we found several technical elements that were holding back search performance and user experience. These issues were grouped into key areas to make the challenges clear and actionable.
Meta Titles and Descriptions Issues
We noticed inconsistencies and missing information in the meta titles and descriptions, which affected how pages appeared in search results.
- Short or Long Titles: Some page titles were too short to convey clear information, while others were too long and got cut off in search results.
- Meta Description Gaps: Several pages had missing or incomplete meta descriptions, reducing their appeal and clarity for users.
Heading Structure Issues
The site’s headings needed better organization to help both users and search engines understand the page content.
- Multiple and Duplicate Headings: Certain pages had repeated H2s or multiple H2s that disrupted the hierarchy.
- Non-Sequential Headings: Some pages did not follow a logical heading order, making content harder to navigate.
Technical and Indexing Challenges
We found areas where search engines might struggle to crawl, index, or understand content.
- Pagination Errors: Multi-page series were out of order, which could confuse users and search engines.
- Missing Canonicals: A few critical pages lacked canonical tags, risking duplicate content issues.
- Robots.txt and Blocked Pages: Some pages were unintentionally restricted from being crawled.
- Internal Errors and Redirects: A few pages had 4xx errors or improper redirects that impacted navigation.
Image and Accessibility Issues
Some images lacked proper attributes, which can affect SEO and accessibility.
- Missing or Incorrect Alt Text: Several images were missing alt text, and one page had alt text incorrectly in the H1.
- Image Attributes: Certain images were missing size attributes, which can slow page rendering.
Performance and User Experience Issues
Website performance and usability are critical for both users and search engines.
- Page Speed: Some pages loaded slowly, affecting both rankings and user experience.
- Mobile Experience: Not all pages displayed perfectly on mobile devices.
- HTTPS Verification: Ensured secure browsing for trust and ranking benefits.
Linking and Site Structure Issues
Proper internal linking and page relationships are vital for crawlability and SEO.
- Orphaned Pages: Some pages were not linked from elsewhere on the site, making them hard to discover.
- Internal Linking Issues: Certain links were missing anchor text or had too many external links, affecting link equity.
- Structured Data Gaps: Missing structured data limited search engines’ understanding of the content.
The Numbers Behind the Audit
Technical SEO Solutions Implemented
To address the challenges identified on Bony Levy’s website, we implemented targeted technical SEO fixes that improved search visibility, site structure, and user experience.
Meta Titles and Descriptions Optimized
We improved page titles and descriptions to make them more informative, relevant, and search-friendly.
- Short Meta Titles Fixed: Expanded titles to clearly describe each page and include relevant keywords.
- Long Meta Titles Trimmed: Shortened overlong titles to ensure they display fully in search results.
- Meta Descriptions Updated: Created or improved descriptions to make pages more appealing and informative for users.
Heading Structure Corrected
We reorganized headings to ensure logical content flow and better SEO structure.
- Multiple and Duplicate Headings Resolved: Consolidated repeated headings and corrected H2 hierarchy.
- Non-Sequential Headings Fixed: Reordered headings to follow a clear, logical sequence.
Technical and Indexing Issues Resolved
We fixed crawling, indexing, and redirect issues to help search engines understand the site.
- Pagination Errors Corrected: Ensured pages in series followed the correct order for smooth navigation.
- Canonical Tags Added: Added missing canonicals to prevent duplicate content and consolidate SEO value.
- Robots.txt and Blocked Pages Reviewed: Verified proper pages were restricted while allowing essential pages to be crawled.
- Internal Errors and Redirects Fixed: Corrected 4xx errors and improper redirects to improve site performance.
Image and Accessibility Improvements
We enhanced images for better SEO and accessibility compliance.
- Alt Text Added/Corrected: Provided descriptive alt text for images and removed incorrect usage in H1.
- Image Size Attributes Added: Optimized image loading with proper size definitions to improve page speed.
Performance and User Experience Enhancements
We focused on faster, mobile-friendly, and secure browsing for both users and search engines.
- Page Speed Optimized: Reduced loading times for a smoother experience.
- Mobile-Friendliness Ensured: Verified all pages displayed correctly on mobile devices.
- HTTPS Verified: Ensured secure connections to build user trust and meet SEO standards.
Linking and Site Structure Optimized
We strengthened internal linking and structured data for better crawlability and search visibility.
- Orphaned Pages Linked: Connected isolated pages to improve discovery by users and search engines.
- Internal Links Corrected: Added missing anchor text and managed external links to maintain SEO value.
- Structured Data Implemented: Added schema markup to help search engines understand page content and enable rich results.
Results & Impact
We have completed a comprehensive technical SEO audit and implementation in December 2024, focused on improving crawlability, indexation, and overall website health. The screenshot below shows the performance trends from Ahrefs, highlighting the growth in organic pages and keywords following our technical SEO implementation.
Key Improvements Delivered
The technical SEO optimizations strengthened the foundation of Bony Levy’s website. Instead of just fixing individual errors, the work improved how search engines interpret the site and how users navigate and experience it.
- 100% of identified technical errors resolved, including headings, meta titles, descriptions, and broken links
- 1,489 product pages optimized with improved meta titles and descriptions for better search visibility
- Alt text and image attributes added across all images to improve accessibility and indexing
- 636 product pages’ H1s optimized to ensure clarity and keyword relevance
- Pagination, canonical tags, and internal redirects were corrected for smoother navigation and better indexing
- Orphaned pages linked and structured data added for improved internal linking and enhanced search understanding
Beyond the numbers, the real impact was structural and user-focused. Pages now follow a clear heading hierarchy, metadata aligns with search intent, images load faster with proper descriptions, and internal linking is optimized.
The website is now:
- Easier for search engines to crawl and index
- Structurally organized with clear page relationships
- Better optimized for search appearance and accessibility
- Aligned with modern technical SEO standards
