BigCommerce Vs Volusion: Which eCommerce Platform to Consider?

eCommerce platforms have transformed how businesses operate in the digital landscape, offering them a robust option to establish an online store. If you are searching for an eCommerce platform for your store, you have reached the right place. Here, we will compare the two most prominent eCommerce platforms: BigCommerce vs Volusion.

BigCommerce is widely-known in the eCommerce realm, providing high scalability and a wide range of features to serve businesses of all sizes. Its features, such as seamless integration, enhanced customization options, top-notch marketing tools, etc., enable entrepreneurs and business owners to manage online stores efficiently.

Conversely, Volusion provides a user-friendly and simplistic design. Hence, it is the best option for beginners and small businesses. Leveraging its in-built features like payment gateway, SEO tools, inventory management, store optimization, and more helps you offer a next-level experience to users.

In this blog, we will compare BigCommerce vs. Volusion based on essential factors like ease of use, pricing, customization, payment options, etc. Ultimately, you will have complete knowledge of both platforms and make an informed decision.

So, let’s get started.

Volusion vs BigCommerce: Quick Comparison Table

The following table highlights the differences between BigCommerce and Volusion.

Feature / Aspect	BigCommerce	Volusion
Ease of Use	User-friendly interface, straightforward setup	Intuitive interface but slightly dated
Pricing	Plans start at $29.95/month	Plans start at $29/month; features vary by plan tier
Templates	Wide selection of modern, responsive templates	Limited templates; some may feel outdated
Customization	Highly customizable with HTML/CSS and theme options	Customizable, but more limited flexibility
Payment Options	Supports 65+ payment gateways	Supports multiple payment gateways; fewer than BigCommerce
Mobile Optimization	Fully mobile-optimized with responsive themes	Mobile-optimized, but less robust across devices
SEO Features	Strong SEO tools, including built-in blogging, URL control, and meta options	Basic SEO capabilities; blogging features are limited
Customer Support	24/7 support via phone, chat, email; consistent across all plans	24/7 support on higher-tier plans; lower tiers have limited hours or channels
App Marketplace	Extensive marketplace with 1,200+ apps	Smaller marketplace (~80 apps); supports Zapier for additional integrations
Inventory Management	Advanced inventory and product management tools	Basic inventory management features
Multi-Channel Selling	Supports eBay, Amazon, POS, social media, and more	Limited multi-channel selling; mostly marketplaces and POS via add-ons
Reporting / Analytics	Comprehensive, customizable reporting and analytics	Basic reporting; fewer customization options
Security	PCI compliant, SSL certificates included by default	PCI compliant; SSL certificates available
Shipping Options	Integrated shipping solutions with real-time rates	Basic shipping options; less automation
Scalability	Highly scalable for fast-growing or large businesses	Suitable for small to medium businesses
Free Trial	15-day free trial	14-day free trial

BigCommerce vs Volusion: A Detailed Comparison

Here we will compare BigCommerce vs Volusion based on some of the most essential factors.

Ease of Use

User-friendliness is the most important factor in choosing an eCommerce platform. Why? It is because if users find it challenging to use at the start, they won’t proceed further. Let’s look at the user-friendliness of both platforms.

BigCommerce is a popular eCommerce platform providing an intuitive user interface and straightforward-to-use dashboard. The dashboard consists of a menu on the left of the screen and all other functions on the right. This eCommerce platform even provides a range of templates and drag-and-drop editors. Lastly, it offers you a step-by-step approach to setting up your online store efficiently and starts selling products.

Volusion also has a user-friendly interface and quick setup process, best suited for small to medium size businesses. The platform is easy to use, with the main screen and various other options on the top. Volusion doesn’t have features like BigCommerce; it is even difficult to switch between the front & back ends of the website, and you will need help from a Volusion development company. Despite this, Volusion is a great option for beginners because of its user-friendly editor and good customization options.

Verdict: Talking about ease of use, BigCommerce is a clear winner due to its features, great customization capabilities, and user-friendly interface.

Integrations & Extensions

BigCommerce allows seamless integration with major marketplaces such as eBay and Amazon. It also supports custom connections with third-party tools like Salesforce, Mailchimp, and Google Analytics, enabling businesses to streamline operations and gain actionable insights.

Its app marketplace includes over 1,200 add-ons and plugins, covering marketing, customer service, inventory management, and more. BigCommerce also supports multi-channel selling, connecting your store to POS systems, social media platforms, and additional marketplaces. For businesses that require advanced setups, it offers headless commerce capabilities, allowing greater flexibility in front-end customization and integrations.

Volusion also integrates with eBay and Amazon and provides access to around 80 popular plugins, including Mailchimp and QuickBooks. While its app marketplace is smaller, Volusion supports integration through Zapier, which allows connections to a broader range of business tools and workflow automation. However, these integrations may require additional setup compared with BigCommerce’s native apps and built-in connectors.

Verdict: BigCommerce is the stronger option for businesses that need a wide range of integrations, multi-channel capabilities, and scalability. Volusion can serve smaller stores with simpler needs, but its smaller marketplace and reliance on Zapier for advanced integrations make it less flexible for growth-oriented businesses.

Key Features

An eCommerce platform that offers a robust platform as per the trends would be the first choice of all sizes of businesses. Here are some key features based on which we can compare BigCommerce vs Volusion.

• Marketing tools

  Both eCommerce platforms offer a range of marketing tools you can leverage to promote your online store. Let’s look at them in detail.

  BigCommerce provides amazing marketing instruments like Gift cards, coupons, Facebook storefronts, etc. It also has built-in integrations to connect with social media channels like Google Shopping, Facebook, Instagram, etc. You can also create good email marketing campaigns as needed.

  Volusion offers marketing instruments similar to BigCommerce. It also offers better marketing instruments like CRM, traffic affiliate networks, and e-newsletters. It even possesses built-in integrations for channels like Amazon, eBay, and Facebook.

• Themes

  

  BigCommerce offers 240 themes, out of which 12 are free. These themes are available in 12 categories, such as food, clothing, eCommerce, etc. Moreover, the themes are attractive, mobile responsive, and available in 4 different styling options. In addition to that, you can even customize BigCommerce theme design and edit the colors, fonts, layouts, HTML/CSS, etc.

  On the other hand, Volusion comes with 45 themes. It offers 11 free themes, and the cost of paid themes starts from $180. These themes are highly refined, modern, and responsive. Like BigCommerce, you can change the colors and fonts of these themes. If you are familiar with coding, you can change HTML/CSS.

• SEO Optimization

  

  BigCommerce, with its robust features for SEO optimization, stands out as an excellent eCommerce platform. Through its capabilities, such as control over meta tags, URLs, heading tags, and the proper implementation of BigCommerce 301 redirection, it allows you to improve search engine rankings effectively. Furthermore, it allows the creation of keyword-friendly URLs and ensures compatibility with Accelerated Mobile Pages (AMPs) format.

  Regarding Volusion, the eCommerce platform comes with SEO guides & tutorials, which anyone can understand and implement. Like BigCommerce, it also enables you to set custom meta tags and page titles. It even provides great tools to improve your website and its rankings. However, there is a catch: Volusion leverages search variables instead of keywords and does not mention AMPs.

• Protection

  

  BigCommerce comes with an SSL certificate, ensuring the connection between the website and the end user is absolutely secure. Besides that, it also offers fraud detection tools and a secure payment gateway, which promises that transactions are secure and prevent any fraud.

  When it comes to Volusion, it provides SSL certificates, daily backups, and secure hosting. However, it doesn’t offer any other features for protecting data.

• Management of Inventory

  Inventory tracking is one of the most crucial features in any eCommerce store. Here we will compare BigCommerce vs Volusion based on their inventory management.

  BigCommerce comes with several extensive tools to manage inventory. These include creating product variations, building automated stock alerts, integrating with leading inventory management tools, etc. Simply put, it lets you remain at the top of the game when considering inventory. It is suitable for all sizes of businesses.

  On the contrary, Volusion enables you to organize & categorize products effectively, maintain stock levels, and produce purchase orders whenever needed. The eCommerce platform even helps you to maintain stock throughout the year without any hindrance.

  Verdict: BigCommerce is the ultimate heavyweight champion when it comes to offering features suitable for businesses of all sizes.

Reporting & Analytics

BigCommerce provides a detailed and robust reporting system. Users can access over 50 pre-built reports covering sales performance, inventory levels, customer segments, and product analytics. The platform also allows custom report creation, enabling store owners to monitor trends, measure marketing ROI, and track operational metrics in real time. BigCommerce’s analytics dashboard integrates with external tools like Google Analytics and provides export options, which ensures data can support informed business decisions.

Volusion offers reporting functionality that includes sales summaries, order tracking, and customer management reports. While these reports cover core metrics, they are less customizable than BigCommerce’s and lack advanced segmentation options. Businesses seeking deeper insights into customer behavior, conversion patterns, or multi-channel performance may find Volusion’s reporting more limited.

Pricing & Plans

Pricing is another crucial factor everyone looks after when choosing an eCommerce platform. Here we will closely compare BigCommerce vs Volusion based on the pricing.

BigCommerce has a 15-day free trial and four pricing plans: Standard, Plus, Pro, and Enterprise. The BigCommerce pricing starts from $ 29 per month and changes based on the plan you purchase.

These plans include some of the most amazing features like single page checkout, unlimited staff accounts, integration with leading POS, BigCommerce mobile app, real-time shopping quotes, product ratings & reviews, etc. You should always consult a BigCommerce development company if you get confused about choosing the right pricing plan.

Similar to BigCommerce, Volusion offers a 14-day free trial. The eCommerce platform has four plans: Personal, Professional, Business, and Prime. The pricing starts from $35 per month. Here, features vary based on the plan you purchase. However, all the plans come with several common features like SSL certificate, PCI compliance, native checkout solution, and more.

Verdict: BigCommerce is the winner here as it costs less than Volusion and offers some of the best features in most plans.

Payment Gateways

When it comes to payment gateways and fees, BigCommerce enables smooth integrations with over 65 most popular brands worldwide, which is one of the best reasons to choose BigCommerce. It allows you to accept payments from multiple currencies from popular payment gateways like PayPal, Stripe, etc. So, whether your customer wants to pay with a credit/debit card or wallet, BigCommerce promises to offer a seamless shopping experience.

On the contrary, Volusion has a limited payment gateway options. It lets you integrate your store with 30 payment gateways like PayPal, Stripe, and Authorize.net. The store lets you accept payment with credit cards, wallets, and checks. In addition, it allows store owners to profit through prices and their companies. The only thing that keeps Volusion back is that several users have raised concerns about cancellation charges, hidden charges, and unequal agreements.

Verdict: BigCommerce is the clear winner here as it offers comprehensive payment gateway options than Volusion.

Customer Support

Customer support is a critical factor when choosing an eCommerce platform, as issues can arise at any stage of running your store. Both BigCommerce and Volusion offer support, but the range and accessibility differ significantly.

BigCommerce provides 24/7 support across all plans, Standard, Plus, Pro, and Enterprise via live chat, email, and phone. Their support team is knowledgeable and responsive, ensuring that users receive assistance whenever needed. Beyond direct support, BigCommerce maintains a comprehensive library of documentation, tutorials, and a community forum, giving store owners multiple avenues to find answers and best practices.

Volusion, on the other hand, structures support availability based on your subscription plan. Higher-tier plans offer 24/7 access to phone and email support, while lower-tier plans may limit live chat and phone support to specific hours. All users can access Volusion’s help center, video tutorials, FAQs, and guides, but the depth and responsiveness of support can vary depending on the plan level.

Verdict: BigCommerce delivers more consistent and accessible support options across all pricing tiers. For businesses that prioritize reliable, round-the-clock assistance, BigCommerce is the stronger choice.

BigCommerce vs Volusion: Pros & Cons

Let’s look at some of the pros and cons of BigCommerce and Volusion.

Pros of BigCommerce

• Robust eCommerce platform with scalable infrastructure
• Comes with drag-and-drop page builder functionality
• Wide range of customizable templates for unique storefronts
• Integrated payment gateways for seamless transactions
• Advanced SEO features to optimize online visibility
• Supports sales across multiple marketplaces like eBay and Amazon, expanding your reach effortlessly
• Let’s merchants manage multiple storefronts from a single dashboard for easier operations
• Enables multi-currency selling, making international sales simple
• Charges no transaction fees, even when using third-party payment providers

Cons of BigCommerce

• The platform has limited built-in features and requires additional apps and integrations for certain functionalities
• Some advanced features are only available on higher-tier plans
• The steeper learning curve for beginners
• It does not provide any email marketing tools
• No multilingual support
• BigCommerce plans include an annual sales threshold, automatically triggering an upgrade to a higher plan if the specified annual sales limit is surpassed

Pros of Volusion

• It supports a range of payment gateways, including PayPal and Stripe, as digital wallet options such as Amazon and Apple Pay
• The platform has more than 1,000 apps through Zapier, which allow you a range of customization options
• It comes with a mobile app so you can manage your store from your mobile phone
• Volusion has a comprehensive inventory management for efficient product tracking
• The platform gives regular software updates for improved performance and security

Cons of Volusion

• Volusion offers limited built-in features and customization options
• The platform has higher transaction fees for using external payment gateways
• Slower page loading times compared to other eCommerce platforms
• It has limited third-party integrations and an app ecosystem
• The platform lacks advanced marketing tools and analytics features
• Inadequate customer support and slower response times

When to Choose BigCommerce or Volusion?

Each platform fits different business needs based on scale, features, and flexibility.

When to Choose BigCommerce?

Choose BigCommerce if your business:

• Operate at mid to large scale or expect rapid growth.
• Need advanced built-in features such as multi-channel selling, complex product variants, and detailed analytics.
• Rely on SEO and content marketing, supported by built-in blogging and flexible URL structure.
• Require a large integration ecosystem for marketing, accounting, and logistics.
• Want consistent 24/7 support across all plans.
• Can manage annual sales limits, which may require upgrading plans as revenue grows.

When to Choose Volusion?

Volusion is a better fit if you:

• Run small to mid-sized stores with simpler requirements.
• Prefer lower entry pricing with basic eCommerce functionality.
• Need built-in POS functionality for combining online and offline sales (with limited flexibility compared to dedicated POS systems).
• Do not rely heavily on advanced integrations or content-driven SEO.
• Can work within feature and customization limitations, especially in analytics and app ecosystems.

BigCommerce fits businesses that prioritize growth, flexibility, and advanced features. Volusion works for smaller stores that need a simpler setup with lower upfront cost but fewer capabilities.

Conclusion

We hope that you liked our comparison of BigCommerce vs Volusion. Both eCommerce platforms have their own strengths and weaknesses. The selection of an eCommerce platform boils down to what you value most and want to deliver to your audience.

BigCommerce is best for extensive integrations and app marketplace, offering various tools to improve store functionality. It even offers high-end support via different channels.

Volusion, however, focuses more on the streamlined approach and helps you set up your store efficiently. It also offers a range of add-ons and good customer support.

If you still face any issues choosing an eCommerce platform, feel free to contact us.

WebDesk Solution is a leading eCommerce development company. We have delivered a range of eCommerce stores to businesses of all sizes using both eCommerce platforms. So, we can help you choose an eCommerce platform and deliver you the right online store with the utmost professionalism and attention to detail.

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