Be Tailor Case Study

About Be Tailor

The client, Be-tailor, addresses the void between old-world tailoring practices and the new digital fashion market by allowing consumers to create their own personalized, made-to-measure suits digitally in minutes. In addition, Be-tailor offers high-quality, custom-made-to-measure suits at an economical price.

Be-tailor had a one-of-a-kind requirement for the ordering module that necessitated the use of custom code. The client requested that the order flow be modified in order to accommodate the new range of options. Be-tailor requested that the order flow be as uncluttered as possible because they offer a large number of customization options, which might cause consumers to become confused and abandon their shopping carts.

Challenges

It necessitated the creation of a customizable order flow, with the option of adding or removing different steps based on the selection. In addition, separate flows for men and women were established to ensure that everything ran as smoothly as possible. Providing a plethora of personalization choices in an unorganized manner might overwhelm a consumer and convert them into a visitor, not a customer. Instead, Be-tailor intended to give all customization choices in an orderly, dynamic manner so that the consumer does not notice alternatives that are irrelevant to his purchase.

A reliable currency converter becomes essential for any business that conducts business in multiple currency markets. In order to meet this requirement, the client required a tool that automatically detected the customer's country and displayed prices in their local currency. The client wanted to ensure that they had a robust payment mechanism in place, or else third-party platforms would essentially steal the revenues! They did not want to leave payments to the mercy of the conversion rates offered by others and instead sought to develop something distinctive.

When there are too many options, it leads to more confusion, which was the case for Be-Tailor. There are many different types of fabrics available for this client's store to choose from. Because there was a lot of clutter, it was sometimes difficult for them to navigate. They wished to make the management of all fabrics as simple as possible. It was important for the client to have a straightforward approach to the organization that would make management simple and efficient because of the many fabrics on the website.