Be Tailor Case Study

The Brief

About Project

The client, Be-tailor, addresses the void between old-world tailoring practices and the new digital fashion market by allowing consumers to create their own personalized, made-to-measure suits digitally in minutes. In addition, Be-tailor offers high-quality, custom-made-to-measure suits at an economical price. 

Be-tailor had a one-of-a-kind requirement for the ordering module that necessitated the use of custom code. The client requested that the order flow be modified in order to accommodate the new range of options. Be-tailor requested that the order flow be as uncluttered as possible because they offer a large number of customization options, which might cause consumers to become confused and abandon their shopping carts.


The Challenges

Order Flow

It necessitated the creation of a customizable order flow, with the option of adding or removing different steps based on the selection. In addition, separate flows for men and women were established to ensure that everything ran as smoothly as possible. Providing a plethora of personalization choices in an unorganized manner might overwhelm a consumer and convert them into a visitor, not a customer. Instead, Be-tailor intended to give all customization choices in an orderly, dynamic manner so that the consumer does not notice alternatives that are irrelevant to his purchase.

Currency Complications

A reliable currency converter becomes essential for any business that conducts business in multiple currency markets. In order to meet this requirement, the client required a tool that automatically detected the customer’s country and displayed prices in their local currency. The client wanted to ensure that they had a robust payment mechanism in place, or else third-party platforms would essentially steal the revenues! They did not want to leave payments to the mercy of the conversion rates offered by others and instead sought to develop something distinctive.

Backend Management Due To Multitude Of Fabrics

When there are too many options, it leads to more confusion, which was the case for Be-Tailor. There are many different types of fabrics available for this client’s store to choose from. Because there was a lot of clutter, it was sometimes difficult for them to navigate. They wished to make the management of all fabrics as simple as possible. It was important for the client to have a straightforward approach to the organization that would make management simple and efficient because of the many fabrics on the website.


Before / After



Our Solution

Order Flow

We perfected and provided a unique order flow to make the most of customers purchasing from the client’s new store, enhance conversions, and reduce checkout abandonment. Customers can choose Men to find the options available, including two-piece, three-piece, only shirt, jacket, trousers, vest, and coat. If a customer decides on the two-piece or three-piece alternative, he will be presented with customization options for each of the three pieces individually in sequence. When a customer chooses “Minimalist Collar” like a collar type, all collar customization choices, such as collar length and lower buttons, are eliminated from the flow. For women, It has the same features as men, except for customized settings and different images. They have four pieces in this section: shirt, jacket, skirt, trousers, vest, and coat.

Currency Complications

The client caters to various countries’ customers. The website only accepted transactions in Swiss francs when it first launched, and it has since expanded to include other currencies. Using a proprietary solution, WebDesk enabled customers and the client to transact in US dollars and Swiss francs without incurring high costs due to third-party conversion rates, allowing the client to maximize profit margins. WebDesk engineers overcame the challenge of adding the specified customization in both currencies. However, we came up with a perfect solution that satisfied the client’s requirements.

Backend Management Due To Multitude Of Fabrics

The management of many products necessitated a systematic approach to collecting, standardizing, and disseminating product information across a wide range of sales outlets in real-time. The fabric keeping options made it difficult to organize fabric colors and patterns in the main fabric, inside fabric, and elbow patch fabric. WebDesk built a backend administration module for the customer to quickly arrange a plethora of choices.


Ability To Save Config

The ability to preserve configuration is a middle ground between purchasing and forgetting: many customers aren’t ready to order but want to remember the product for the future. In addition, it can persuade users who would not have otherwise signed up for an account to do so; these prospects may then possibly be engaged in drip marketing campaigns if they opt-in for email alerts.

Customers save desired customizations to their user accounts, indicating interest but not an immediate intent to purchase. Offering to save configuration is an excellent approach to decrease shopping cart abandonment and close purchases from clients who have shown interest but did not purchase. In addition, it is mutually beneficial: it provides customers with an easy method to remind themselves of a product while also assisting the client in measuring product interest.


A good customer experience necessitates smooth navigation. If a customer can’t find what they’re looking for, they’ll leave and go somewhere else. When creating effective navigation, there is no need to introduce an excessive number of choices. According to research, people who spend their spare time on the internet avoid having so many options. We wanted to keep the navigation uni-directional and straightforward because if the website presents them with so many menu choices, we are confusing them rather than pampering them.


We upgraded the theme as Camera Source wanted to update its theme to reflect the new version with a better visual aesthetic.


Client Testimonials

WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.

We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.

Chris Triplett

Wisconsin, USA
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Nick La Maina 1 week ago
Great experience working with Mike and team. Fast communication and high quality work. Look forward to working with them on future projects!
Dave Clark 3 weeks ago
John at WebDesk Solution was very helpful doing a small change at no charge several months after completing a home page update for our client's online store. It is good to find a supplier who will continue to assist well after a job is completed. Dave Clark - Soulutions Inc
T.J. McCambridge 3 weeks ago
WebDesk was a great company to work with! They did a complete redesign of our online store, hit all the needed deadlines, and we are very happy with the outcome. We would recommend them to anyone looking for an upgrade to their web design!
edmond azaryan 3 weeks ago
i have worked with this company for over 5 years now, on multiple projects, they are excellent in the work they do and in support after the project is complete. 100% recommend!
Klik Deals 10 months ago
WebDesk Solution was referred by one of our friend that had worked with them. The idea of the app was to provide local deals in the city and our major concern was the security of our data. We spent a good time communicating with John and we found his company not just a development agency but our app's technology consultancy as he suggested the best technology to use by keeping our security concerns in mind and he also suggested a few other features which we didn't think even. His explanation was crystal clear of why we should use flutter for the Mobile app and laravel for the backend of the mobile app. We were stunned to see the easy to navigate custom dashboard with features like Vendor Management, Coupon's management, Analytics, and Reports to name a few.

We spent almost a year in the development of the Mobile app with an easy to use backend and an informative App landing page. This team is now managing our complete technical requirements as we are still expanding the app functionality with a good response from our customers in the first launch.

We feel we will use WebDesk Solution for years and we recommend their services to everyone in our network.
Supervision Optical a Year ago
We had to develop an online store for our Optical business(Supervision Optical) and we found WebDesk Solution from one of our contacts

WebDesk Solution team explained to us the functionalities we should need on the website and we were amazed to see their knowledge. Their quotation was quite impressive as they provided me with a detailed scope of what I will get on the website.

About the price, This team wasn't the cheapest, it wasn't the most expensive, but it was by far the best value. They provided the mockups which were exactly what we expected and the development was also pixel perfect.

This was a 5-star experience and we have also signed the maintenance contract with them.
Anvi Can Corporation a Year ago
We wanted a top-quality corporate website with a custom design as per our business needs. Webdesk Solution helped us with a couple of mockups at the very first stage as per the branding guidelines we provided them. Their design skills were excellent and they proposed us Wordpress CMS as we told them we need something SEO friendly and they explained how Wordpress CMS will be beneficial for us in long term SEO for our website.

As per our business needs, they developed our website and delivered us on time. The best part was that we didn't found any issues after they asked us to review the first version of our website.

We highly recommend Webdesk Solution as a professional WordPress development agency and there are no regrets of hiring them as we were disappointed with our previous website agency.
Excellent company to work with!

After a quick call he understood my needs and within a few days my issue was solved! i would definitely use them again and again
Priyanka Patel a Year ago
I had a problem with my site and contacted them for help. I needed an urgent fix and they were VERY VERY good!

Responsive, listened to my needs and solved my problem very quickly!

I would use them again and again
Brandon Jones
a year ago WebDesk Solution has refreshed our website twice over the past few years. Both times they were great to work with. James and his team really stay on top of the project, keep you informed, and stayed on me when information was requested from my side. Their pricing is fair, the work is great, and their communication is top notch. I would recommend WebDesk Solution and would use them again in the future. Thanks for the great website!
Patricia Tyson a Year ago
These guys are great! I had a very complicated request to fulfill and they were able to execute what I wanted and beyond!

If you have a project that needs a professional and polished touch and you want a professional and polished customer service experience, the teams at WebDesk Solution are a must!
Horizon Group Company a year ago
Very good in their work and completed our work before time which good quality. Highly recommended team for volusion.
T. Mai a Year ago
We needed to update our website and found Webdesk solution on our hosting partners recommended list of developers. Not only did this firm come thru, they delivered what we asked for in a timely manner and they are a pleasure to work with! Our contractual requests were all filled and our site looks great and we would not hesitate to use this firm again in the future. Thank you!
Serge Vilmar a Year ago
John at WebDesk Solution was very patient and paid close attention to what I wanted for my website. I am very pleased with the design that resulted from their team's efforts. I am looking forward to a continued relationship with WebDesk Solution as I work to brand my company. John fantastic job.

Thank you,
Serge Vilmar
3R Inkjets and Toners, LLC