The client, Be-tailor, addresses the void between old-world tailoring practices and the new digital fashion market by allowing consumers to create their own personalized, made-to-measure suits digitally in minutes. In addition, Be-tailor offers high-quality, custom-made-to-measure suits at an economical price.
Be-tailor had a one-of-a-kind requirement for the ordering module that necessitated the use of custom code. The client requested that the order flow be modified in order to accommodate the new range of options. Be-tailor requested that the order flow be as uncluttered as possible because they offer a large number of customization options, which might cause consumers to become confused and abandon their shopping carts.
It necessitated the creation of a customizable order flow, with the option of adding or removing different steps based on the selection. In addition, separate flows for men and women were established to ensure that everything ran as smoothly as possible. Providing a plethora of personalization choices in an unorganized manner might overwhelm a consumer and convert them into a visitor, not a customer. Instead, Be-tailor intended to give all customization choices in an orderly, dynamic manner so that the consumer does not notice alternatives that are irrelevant to his purchase.
A reliable currency converter becomes essential for any business that conducts business in multiple currency markets. In order to meet this requirement, the client required a tool that automatically detected the customer’s country and displayed prices in their local currency. The client wanted to ensure that they had a robust payment mechanism in place, or else third-party platforms would essentially steal the revenues! They did not want to leave payments to the mercy of the conversion rates offered by others and instead sought to develop something distinctive.
Backend Management Due To Multitude Of Fabrics
When there are too many options, it leads to more confusion, which was the case for Be-Tailor. There are many different types of fabrics available for this client’s store to choose from. Because there was a lot of clutter, it was sometimes difficult for them to navigate. They wished to make the management of all fabrics as simple as possible. It was important for the client to have a straightforward approach to the organization that would make management simple and efficient because of the many fabrics on the website.
Before / After
We perfected and provided a unique order flow to make the most of customers purchasing from the client’s new store, enhance conversions, and reduce checkout abandonment. Customers can choose Men to find the options available, including two-piece, three-piece, only shirt, jacket, trousers, vest, and coat. If a customer decides on the two-piece or three-piece alternative, he will be presented with customization options for each of the three pieces individually in sequence. When a customer chooses “Minimalist Collar” like a collar type, all collar customization choices, such as collar length and lower buttons, are eliminated from the flow. For women, It has the same features as men, except for customized settings and different images. They have four pieces in this section: shirt, jacket, skirt, trousers, vest, and coat.
The client caters to various countries’ customers. The website only accepted transactions in Swiss francs when it first launched, and it has since expanded to include other currencies. Using a proprietary solution, WebDesk enabled customers and the client to transact in US dollars and Swiss francs without incurring high costs due to third-party conversion rates, allowing the client to maximize profit margins. WebDesk engineers overcame the challenge of adding the specified customization in both currencies. However, we came up with a perfect solution that satisfied the client’s requirements.
Backend Management Due To Multitude Of Fabrics
The management of many products necessitated a systematic approach to collecting, standardizing, and disseminating product information across a wide range of sales outlets in real-time. The fabric keeping options made it difficult to organize fabric colors and patterns in the main fabric, inside fabric, and elbow patch fabric. WebDesk built a backend administration module for the customer to quickly arrange a plethora of choices.
Ability To Save Config
The ability to preserve configuration is a middle ground between purchasing and forgetting: many customers aren’t ready to order but want to remember the product for the future. In addition, it can persuade users who would not have otherwise signed up for an account to do so; these prospects may then possibly be engaged in drip marketing campaigns if they opt-in for email alerts.
Customers save desired customizations to their user accounts, indicating interest but not an immediate intent to purchase. Offering to save configuration is an excellent approach to decrease shopping cart abandonment and close purchases from clients who have shown interest but did not purchase. In addition, it is mutually beneficial: it provides customers with an easy method to remind themselves of a product while also assisting the client in measuring product interest.
A good customer experience necessitates smooth navigation. If a customer can’t find what they’re looking for, they’ll leave and go somewhere else. When creating effective navigation, there is no need to introduce an excessive number of choices. According to research, people who spend their spare time on the internet avoid having so many options. We wanted to keep the navigation uni-directional and straightforward because if the website presents them with so many menu choices, we are confusing them rather than pampering them.
We upgraded the theme as Camera Source wanted to update its theme to reflect the new version with a better visual aesthetic.
WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.
We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.