The client, Be-tailor, addresses the void between old-world tailoring practices and the new digital fashion market by allowing consumers to create their own personalized, made-to-measure suits digitally in minutes. In addition, Be-tailor offers high-quality, custom-made-to-measure suits at an economical price.
Be-tailor had a one-of-a-kind requirement for the ordering module that necessitated special coding. The client requested that the order flow be revised following the range. Be-tailor requested the order flow to be as clutter-free as possible because they provide many customization options, which can confuse consumers and lead to cart abandonment.
Providing a plethora of personalization choices in an unorganized manner might overwhelm a consumer and convert them into a visitor, not a customer. Instead, Be-tailor intended to give all customization choices in an orderly, dynamic manner so that the consumer does not notice alternatives that are irrelevant to his purchase.
The client wanted to ensure that they had a robust payment mechanism in place, or else third-party platforms would essentially steal the revenues! They did not want to leave payments to the mercy of the conversion rates offered by others and instead sought to develop something distinctive.
Backend Management Due To Multitude Of Fabrics
It was important for the client to have a straightforward approach to the organization that would make management simple and efficient because of the many fabrics on the website.
Before / After
Because the WebDesk Solution team designed an order flow that could be customized, it was possible to add or remove different stages based on the decision. In addition, men and women had separate flows to keep things as smooth as possible. As a result, customers will find the flow easy to understand and comfortable.
Customers can choose Men to find the options available, including two-piece, three-piece, only shirt, jacket, trousers, vest, and coat. If a customer decides on the two-piece or three-piece alternative, he will be presented with customization options for each of the three pieces individually in sequence. When a customer chooses “Minimalist Collar” like a collar type, all collar customization choices, such as collar length and lower buttons, are eliminated from the flow.
It has the same features as men, except for customized settings and different images. They have four pieces in this section: shirt, jacket, skirt, trousers, vest, and coat.
The client serves Swiss clients. When they first opened the website, they only accepted transactions in US dollars and Swiss francs. WebDesk developed a unique solution that allowed customers and the client to transact in both currencies without incurring high costs due to third-party conversion rates to maximize revenue potential. The ability to add the specified customization in both currencies provided a difficulty; nevertheless, WebDesk engineers created a perfect solution that met the client’s demands.
Backend Management Due To Multitude Of Fabrics
The management of many products necessitated a systematic approach to collecting, standardizing, and disseminating product information across a wide range of sales outlets in real-time. The fabric keeping options made it difficult to organize fabric colours and patterns in the main fabric, inside fabric, and elbow patch fabric. WebDesk built a backend administration module for the customer to quickly arrange a plethora of choices.
Ability To Save Config
The ability to preserve configuration is a middle ground between purchasing and forgetting: many customers aren’t ready to order but want to remember the product for the future. In addition, it can persuade users who would not have otherwise signed up for an account to do so; these prospects may then possibly be engaged in drip marketing campaigns if they opt-in for email alerts. Customers save desired customizations to their user accounts, indicating interest but not an immediate intent to purchase. Offering to save configuration is an excellent approach to decrease shopping cart abandonment and close purchases from clients who have shown interest but did not purchase. In addition, it is mutually beneficial: it provides customers with an easy method to remind themselves of a product while also assisting the client in measuring product interest.
A good customer experience necessitates smooth navigation. If a customer can’t find what they’re looking for, they’ll leave and go somewhere else. When creating effective navigation, there is no need to introduce an excessive number of choices. According to research, people who spend their spare time on the internet avoid having so many options. We wanted to keep the navigation uni-directional and straightforward because if the website presents them with so many menu choices, we are confusing them rather than pampering them.
We upgraded the theme as Camera Source wanted to update its theme to reflect the new version with a better visual aesthetic.
Page view rate
Customers of Be-tailor will enjoy a one-of-a-kind shopping experience thanks to Webdesk’s custom functionality. There are some similar choices for men and women in the order flow, but the images vary depending on which options are chosen. The be-tailor team will bulk print several orders once customers design as necessary and place orders after entering their measurements. In addition, it aided Be-tailor in turning visitors into customers and lowering the abandonment rate by guiding them to a unique navigation flow.
WebDesk Solution team was pretty easy to work on our website, the designers were excellent at their job as they created the design as per our expectations. The most important part for our website was the Data migration, for which we were a bit worried but the way they created the script and migrated the whole data was the best thing because we saw that the whole data was migrated without any loss. The project managers were very polite throughout the project and in the warranty period, too.
We at Camera Source, recommend WebDesk Solution for their services as we are highly satisfied with the work and their customer service.