Adobe Commerce B2B Features: What Magento Gives You Natively, and Where Custom Work Starts
Category
Platform Comparison
As eCommerce continues to expand, Shopify and VTEX have emerged as two leading platforms for merchants looking to sell online, though they serve very different businesses in very different places. StoreLeads records 5,980 live VTEX stores as of September 2026, down from a peak of 6,378 in Q4 2023. Almost half of them, 46.7%, are in Brazil, followed by Colombia at 8.3%, Argentina at 7.6% and Chile at 5.2%.
Shopify operates at a completely different scale, with millions of live stores worldwide and a presence concentrated in North America and Europe. That difference in footprint matters more than any feature comparison, because it decides which agencies, developers, apps and payment providers you will actually be able to hire and use.
In this comparison of VTEX vs. Shopify, we’ll explore each platform’s unique strengths and how they can align with your business objectives, helping you succeed in the competitive world of e-commerce.
Shopify suits most businesses that want to launch quickly and scale without managing infrastructure. VTEX suits large enterprises with complex omnichannel operations, particularly in Latin America, where 47% of its stores sit in Brazil. Shopify publishes tiered pricing from $39 a month with Plus from $2,300. VTEX quotes privately. For most North American businesses, Shopify or Shopify Plus is the practical choice.
Where Each Platform Is Actually Used
This is the part most comparisons skip, and it is usually the fact that settles the decision.
| VTEX | Shopify | |
|---|---|---|
| Live stores | 5,980 as of September 2026 | Millions worldwide |
| Trend | Down from a peak of 6,378 in Q4 2023 | Growing |
| Largest market | Brazil, 46.7% of stores | United States |
| Next largest | Colombia 8.3%, Argentina 7.6%, Chile 5.2% | United Kingdom, Canada, Australia |
| Agency and developer pool | Concentrated in Latin America | Global and deep |
| Pricing | Quoted privately | Published from $39 a month |
| Best fit | Large omnichannel retailers, especially in Latin America | Businesses of any size wanting speed and a large ecosystem |
Two figures deserve attention. VTEX lost 487 merchants to other platforms in the last ninety days and gained 38. Of those leaving, most went to Loja Integrada, a Brazilian platform, and only 34 moved to Shopify. VTEX is not collapsing, but it is contracting slightly, and the movement is largely within the Latin American market rather than towards Shopify. Source: StoreLeads VTEX report, September 2026.
If you are running a North American business and weighing enterprise platforms more broadly, our guide to enterprise eCommerce platforms covers the wider field.
Shopify vs VTEX: Overview
VTEX is a powerful cloud-based eCommerce platform built for large businesses. This platform brings all the essential features together in one place, including online store management, inventory tracking, order processing, and customer engagement. VTEX also offers excellent omnichannel capabilities and detailed analytics.
This e-commerce platform is best for companies with complex needs, such as multi-channel retail operations, intricate supply chains, etc. Popular brands like Walmart, Sony, and Coca-Cola use VTEX’s e-commerce platform.
On the other hand, Shopify is a favorite among users. This is because of its simplicity and flexibility, and other benefits. It works for all types of businesses, from new startups to well-established ones. The platform has many features, including store design customization, fast payment processing, and many apps.
Shopify’s user-friendly layout and scalability make it a top choice for businesses looking to grow their market share quickly. Pepsico, Ford Motors, Budweiser, Steve Madden, KKW Beauty, and Netflix use the Shopify e-commerce platform.
Each platform has its unique features and capabilities. Choosing the right one depends on your business size, needs, and budget. If you’re still uncertain about which eCommerce platform is best for your business, we’re here to help! Contact Us Today
VTEX vs Shopify: Head-to-Head Comparison
VTEX and Shopify offer robust ecommerce solutions. However, they work for different types of businesses and have unique features. Here is a detailed look at their key features:
Ease of Use
Shopify stands out for its easy-to-use interface and drag-and-drop features. This makes it perfect for entrepreneurs and small business owners without tech skills. Its simple design allows for a quick setup and hassle-free management of online stores.
On the other hand, VTEX is more complex and needs more technical expertise, especially for customizations. Yet, VTEX offers flexibility and strong API support, letting businesses build highly customized solutions to meet their unique needs.
Scalability and Flexibility
When you compare VTEX and Shopify for scalability and flexibility, each has its own strengths. Shopify is perfect for small to medium businesses. It offers scalable pricing, automatic traffic handling, and easy theme customization.
VTEX, however, is tailored for large enterprises. It manages complex needs like vast product catalogs, high transaction volumes, multi-channel sales, and both B2B and B2C models. For instance, on Black Friday 2021, VTEX processed over 3.5 million orders in one day, proving its ability to handle huge traffic. Shopify is perfect for growing businesses seeking a user-friendly platform. VTEX is better for large operations with complex requirements.
The Black Friday 2021 figure is now five years old. Either refresh it with a current VTEX peak trading statistic or remove it, because a 2021 number on a 2026 page undercuts the rest of the article. If you keep the enterprise scalability point, our B2B eCommerce development work covers the same territory on Shopify.
Multi-Channel Integration
VTEX stands out with its built-in multi-channel features. It lets businesses manage sales across online, offline, and social platforms from one place. This makes inventory and order management smooth and efficient, without needing third-party apps.
Shopify also supports multi-channel selling. It connects online stores with social media and marketplaces like Amazon and eBay. However, to utilize the full functionality, businesses often need third party apps from Shopify’s ecosystem of over 16,000 apps. By exploring the right Shopify apps, businesses can enhance store performance, improve customer experience, and streamline operations. While this adds more flexibility and features than VTEX, it can also lead to extra costs and complexity.
VTEX delivers a unified solution for integrated multi-channel management. Shopify provides flexibility through a broad app ecosystem for customizing multi-channel capabilities.
Advanced Security
VTEX delivers a powerful security framework. It boasts ISO 27001 and PCI DSS certifications, detailed logging and monitoring with SIEM, and strong defenses against ransomware and DDoS attacks. VTEX also offers an optional Web Application Firewall (WAF) via VTEX Shield and automatic SSL certificate management for secure data transfers.
Shopify provides robust security through PCI DSS compliance, automatic updates with the latest patches, and secure hosting on its servers. It includes SSL certificates for all stores by default and supports two-factor authentication for extra access protection.
VTEX offers extensive, enterprise-grade security features. Shopify delivers streamlined, built-in security that suits various business sizes. Your choice will depend on your specific security needs and technical expertise.
Analytics and Reporting
Shopify provides an easy-to-use analytics dashboard, showing key metrics on sales, customer behavior, traffic, marketing, and inventory. Its Live View feature offers real-time insights, and integration with Google Analytics allows for deeper analysis. Shopify Plus adds customizable dashboards and API access for enhanced reporting.
VTEX features a centralized Sales Performance Dashboard, that brings data together from online, offline, and marketplace channels. It stands out in omnichannel reporting with advanced filtering and real-time data insights. VTEX also supports integration with external data sources and includes tools for customer segmentation and behavior analysis.
Shopify is perfect for small to medium-sized businesses needing simple, user-friendly analytics. VTEX is ideal for larger enterprises that require advanced, multi-channel reporting and detailed insights.
Marketing Tools
Shopify provides strong marketing tools with smooth integrations for email platforms like Mailchimp and Klaviyo. It includes built-in SEO features and AI-powered content creation through Shopify Magic. Shopify also supports discount codes and limited-time offers, and its analytics tools effectively track marketing performance.
VTEX, in contrast, offers advanced omnichannel marketing. It offers AI-driven recommendations and sophisticated promotional options like tiered discounts and BOGO offers. VTEX also provides detailed real-time analytics and a robust CMS for managing content across various channels.
Shopify is great for user-friendly, integrated marketing, while VTEX suits larger enterprises needing advanced, omnichannel marketing capabilities.
Pricing
Shopify publishes tiered pricing. Monthly prices are $39 for Basic, $105 for Grow and $399 for Advanced, falling to $29, $79 and $299 when billed annually. Shopify Plus starts at $2,300 a month. Figures from the Shopify pricing page, September 2026.
| Plan | Monthly | Billed yearly | Third party gateway fee |
|---|---|---|---|
| Basic | $39 | $29 | 2% |
| Grow | $105 | $79 | 1% |
| Advanced | $399 | $299 | 0.6% |
| Plus | From $2,300 | Not offered | 0.2% |
Shopify pricing is transparent, but you pay a transaction fee on top if you do not use Shopify Payments. That fee runs from 2% on Basic down to 0.2% on Plus. Our full Shopify pricing breakdown covers every fee including card processing.
On the other hand, VTEX doesn’t show prices publicly. They give each business custom pricing based on their specific needs.
Shopify’s pricing plans suit various business sizes, while VTEX targets large clients with tailored pricing. Shopify Plus is a close alternative to VTEX for extensive, customizable needs.
Payment Processors
VTEX and Shopify offer different payment solutions. VTEX stands out with its flexible Payment Provider Protocol (PPP), broad payment method support, custom connectors, and one-click checkout. It’s great for large enterprises with complex needs.
Shopify takes a more user-friendly approach. It includes built-in Shopify Payments, supports over 100 third-party gateways, offers abandoned cart recovery, and has mobile payment options. It’s ideal for small to mid-sized businesses.
Choose VTEX for advanced, global payment solutions. Opt for Shopify for ease of use and comprehensive built-in features.
Support Resources
VTEX offers various support resources: a Help Center with tutorials and guides, a Community for user interactions, and a Learning Center with platform-specific courses. You can also access GitHub for open-source apps and documentation, Release Notes for updates, a Newsletter for news, and a dedicated Support team for resolving tickets.
Shopify offers strong support through its Help Center with detailed articles and tutorials. Merchants can ask questions and share tips in the Community Forums. Shopify also provides e-commerce advice on its Blog. And 24/7 support is available via email, live chat, and phone.
Shopify’s support is broader and more accessible than VTEX, making it a better choice for merchants needing extensive assistance.
Shopify vs VTEX: When To Choose?
When choosing between Shopify and VTEX, your decision will depend on your business’s size and needs. Shopify is excellent for small to medium-sized businesses due to its user-friendly interface and straightforward setup. It offers scalable pricing plans, integrated multi-channel support, and easy-to-use marketing tools. Shopify’s transparent pricing and extensive support resources make it ideal for businesses seeking simplicity and ease of use.
VTEX, on the other hand, is tailored for large enterprises with complex requirements. It stands out in managing extensive product catalogs, high transaction volumes, and multi-channel sales. VTEX provides a robust security framework, advanced analytics, and comprehensive omnichannel marketing.
However, VTEX requires more technical expertise and can add complexity due to its advanced integration capabilities, including support for multiple languages and complex customizations. Custom pricing for VTEX is designed to meet the needs of large-scale operations.
One practical point that rarely appears in these comparisons. If your business is in North America and you choose VTEX, you are choosing a platform whose agency, developer and app ecosystem is concentrated in Latin America. Hiring is harder and slower. If your business is in Brazil or the wider region, that same fact works in your favour. Shopify Plus development is usually the more practical enterprise route for a North American operation.
Overall, opt for Shopify development for ease of use and integrated features. Choose VTEX for advanced, scalable solutions that accommodate complex needs. Shopify Plus provides a balance of user-friendliness and customization for extensive requirements.
Conclusion
Each platform has its features and capabilities. You should consider your business requirements to decide which is better for you. The choice depends on the size of your business, what features you need, and how much you can spend.
If you are already on VTEX and considering a move, that is a migration project rather than a platform comparison, and it needs its own scoping. Our eCommerce migration services cover catalogue, customer and order transfer with the redirect mapping that protects your rankings. If your reason for looking at VTEX is composable architecture rather than the platform itself, headless commerce development on Shopify covers most of the same ground.
If you are still confused about the best eCommerce solution for your business, explore our e-commerce development services. Reach out to us today to discuss how we can help you succeed!
Tell us your catalogue size, your markets and your integration list and we will tell you which platform fits. Get a Free Platform Recommendation.
Frequently Asked Questions
Neither is better in general. VTEX is built for large omnichannel retailers with complex catalogues and operations, and its ecosystem is strongest in Latin America. Shopify suits businesses of almost any size that want to launch quickly, hire easily and use a large app ecosystem. Your market and your operational complexity decide it, not a feature count.
VTEX does not publish pricing and quotes each business individually based on volume and requirements. Shopify publishes its plans: $39 a month for Basic, $105 for Grow, $399 for Advanced, and from $2,300 for Plus. That transparency makes budgeting easier and is a genuine difference between the two.
VTEX runs 5,980 live stores as of September 2026, with 46.7% in Brazil, 8.3% in Colombia, 7.6% in Argentina and 5.2% in Chile. Its customers are typically large omnichannel retailers. Well known names using the platform include Walmart, Sony and Coca Cola in various markets.
Slightly. StoreLeads recorded a fall from a peak of 6,378 stores in Q4 2023 to 5,980 in September 2026, roughly 1% down year over year. In the last ninety days VTEX gained 38 merchants and lost 487, most of them to Loja Integrada, a Brazilian platform, rather than to Shopify.
Yes. Products, customers and order history all transfer, and the work is comparable to any enterprise replatform. The parts that need real planning are custom integrations, omnichannel logic and the redirect map that protects your search rankings. Scope the integrations before committing to a timeline.
Both handle B2B. VTEX has strong native B2B and omnichannel capability. Shopify offers B2B on Plus with company profiles, price lists and payment terms, and covers most requirements without custom development. Compare against your actual pricing rules, since complex contract pricing is where either platform may need custom work.
For most enterprise requirements, yes. Shopify Plus provides customisable checkout, unlimited staff accounts, higher API limits, expansion stores and B2B functionality. Where VTEX still leads is deep native omnichannel for large retail operations with physical stores and marketplaces tightly interwoven.
Shopify, by a wide margin, particularly in North America and Europe. VTEX developer and agency supply is concentrated in Latin America, which is an advantage if you operate there and a real constraint if you do not. Factor hiring and support availability into the decision alongside features.
