8 Shopify Plus Features That Can Maximize Your Store’s Performance

John Ahya
John Ahya

November 21, 2023

4 Mins Read

Last Updated November 21, 2023

Shopify Plus Features

As your business grows, your Shopify store requires advanced features and functions to adapt to changing needs. This is where Shopify Plus comes into the picture.

Shopify Plus is one of the best enterprise-level eCommerce platforms. Many leading brands like Fashion Nova, Kylie Cosmetics, Allbirds, Gymshark, etc. switched to Shopify Plus and are leveraging its advanced features for their business growth.

In this blog, we’ll explore these remarkable features that make Shopify Plus the ideal choice for those who want to grow their eCommerce business.

But before that, let’s dive in and understand in brief what Shopify Plus is!

What is Shopify Plus?

Introduced in 2014, Shopify Plus is an enterprise-level eCommerce platform. It comes with more features than other plans.

Shopify Plus provides a completely hosted enterprise eCommerce platform designed specifically for big brands.

According to a recent study, approximately 18,363 merchants are running their stores on Shopify Plus. Hence, it is advisable to opt for Shopify Plus if your eCommerce store is making more than $50,000 monthly.

Now, let’s move on and see the top features of Shopify Plus that can help you maximize your eCommerce growth.

Top Shopify Plus Features To Maximize Your Store Performance

Shopify Plus has some advanced features that can help you scale your operations, enhance customer experience, and drive more growth. Let’s check these key features in detail.

Shopify Plus Script Editor

Shopify Plus Script Editor is an exclusive feature of Shopify Plus that offers complete control and flexibility when it comes to designing and customizing your online store.

With this editor, you can craft a one-of-a-kind shopping experience that aligns perfectly with your brand identity and vision.

You can achieve this by leveraging various customizable templates and themes catering to various industries and aesthetics.

This level of customization empowers you to create a visually appealing and cohesive online storefront that resonates with your target audience.

Global eCommerce

Shopify Plus helps enterprises with international expansion. It supports multiple languages, allowing businesses to create localized versions of their online stores to cater to different regions and audiences.

It allows businesses to handle various currencies seamlessly. This ensures customers can shop in their preferred currency and boost international sales.

Shopify Plus provides international shipping options, streamlining the logistics and shipping processes for businesses selling products worldwide.

Altogether, these features empower businesses to tap into global markets, offer a tailored shopping experience to diverse customers, and drive international growth and success.

Want to Harness The Power of Shopify Plus Features?

Our experts are here to help. Reach out to us to discuss and implement the advanced features of Shopify Plus to your store.

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Customizable Checkout

Shopify Plus offers a feature called “checkout extensibility” that gives online store owners more control over how their checkout pages look and feel.

With checkout extensibility, Shopify Plus merchants can personalize the Information, Shipping, and Payment pages to match their brand and style. This is a helpful tool for making the shopping experience unique and user-friendly.

However, it’s important to note that after August 13, 2024, Shopify will stop supporting the older checkout.liquid file for customizing these pages, so merchants must upgrade to checkout extensibility to keep their customizations in place.

Unlimited Staff Accounts

Shopify Plus offers a unique feature called “Unlimited Staff Accounts” that is helpful for growing businesses. It allows you to create as many staff accounts as you need without any extra fees. This is one of the main reasons why businesses choose Shopify Plus over Shopify.

This means you can add new team members to your online store without worrying about extra costs, which is fantastic when your business expands.

Having unlimited staff accounts lets you collaborate and manage your store more efficiently, making it easier to keep up with your growing personnel needs.

API Rate Limit Increased

Shopify Plus offers its merchants the advantage of increased API rate limits. This means businesses using Shopify Plus can use their application programming interface (API) more frequently and extensively.

API rate limits determine how many requests a system can handle within a given time frame and with higher limits.

Shopify Plus merchants can integrate more third-party apps, perform more custom development, and handle a larger volume of data exchanges.

This enhanced capability benefits large-scale eCommerce businesses with complex integration and customization requirements. It allows them to efficiently manage their operations and provide a seamless shopping experience for their customers.

Shopify Plus Partner Program

The Shopify Plus Partner Program is yet another amazing feature of Shopify Plus. It is a special service offered by Shopify for businesses that are growing quickly.

In this program, there are service partners who are carefully chosen because they are really good at technical stuff and can help your business in different ways.

These partners provide solutions to support your growing business, making it easier for you to succeed.

So, if you’re using Shopify Plus and want help with technical things, these service partners are there to assist you.

Shopify POS Pro

Shopify has two POS (Point-of-sale) options for merchants, Shopify POS Lite and POS Pro. If you go with Shopify Plus, you get access to Shopify POS Pro for free. This feature allows businesses to use Shopify for in-person sales, like at a physical store or a pop-up shop.

With Shopify Plus, you get the first 20 locations for POS Pro for free. These locations could be different physical places where you sell your products.

This is great because it helps businesses manage their in-store and online sales in one place for up to 20 locations without extra cost.

Shopify Flow

Shopify Flow is a powerful feature available to Shopify Plus users that helps automate various tasks in an online store.

It allows you to create automated workflows or “flows” without writing any code. With Flow, you can set up rules and triggers to perform actions like sending customized emails, updating product prices, or tagging customers based on their behavior.

This helps save time and reduce manual work, making it easier for businesses to manage their eCommerce operations efficiently.

Shopify Flow is a valuable tool for streamlining processes and improving the overall customer experience in a Shopify Plus store.

5 Key Benefits of Upgrading to Shopify Plus

Along with the excellent features that Shopify Plus offers, it has many benefits for merchants. Let’s look at some key benefits of switching to Shopify Plus.


Shopify Plus comes with unlimited bandwidth with scalable SaaS hosting, which equates to completely supported, reliable, and flexible solutions.

With 99.99% server uptime and 4 million hits per second, you are assured that your eCommerce store performs well even when it is receiving heavy traffic during the Black Friday sale.

The Shopify Plus plan gives you 200TB storage capacity and unlimited bandwidth for all Shopify customers.

Ready to Experience Scalability, Customization, and More with Shopify Plus?

As an experienced Shopify development company, we have expertise to maximize growth of your Shopify Plus store with it’s features.

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Complete Control Over Customization

Shopify users have access to greater flexibility with personalization options. However, Shopify standard plans allow customization options, but it can be done through the editor.

Whereas Shopify Plus offers you to access its checkout coding language Liquid, and other API integration. This enables you to make changes for more control over the look and feel of your store checkout. You also have control over the customization of the Shopify theme. So, you can mold the design as per your requirements.

Workflow Customization

When you are working with inventory and management, it can be tough to achieve a perfect balance. But Shopify Plus allows you to manage your store’s back end. This is possible without going to the expense and time of building a system from scratch.

It also gives you complete control of developing integration and automation using various tools.

Shopify Pay

Shopify Pay allows customers to store their credit card, billing, and shipping details. This amplifies the checkout process the next time they visit your store.

Shopify Pay minimizes the tedious form-filling task from 16 fields to just 2. This will have a significant impact on mobile conversion rates.

Improved Wholesale Management

Shopify Plus offers improved wholesale management, making it easier for businesses to sell their products in bulk to other retailers or businesses.

With this feature, you can set up a separate wholesale store within your Shopify Plus account, giving wholesalers a personalized experience.

You can also offer special pricing and discounts for wholesale customers, manage inventory more efficiently, and automate order processing.

This helps streamline your wholesale operations and grow your business by catering to both retail and wholesale customers effectively.

How Much Does Shopify Plus Costs?

Now that you know the features and benefits of Shopify Plus, let’s have a look at its pricing details.

The Shopify Plus plan starts at $ 2,000 per month for all stores. Once your eCommerce website starts making $800,000 in monthly revenue, you have to pay 0.25% of your monthly revenue.

Nevertheless, you must pay extra if your store makes over $800,000. Let’s understand this with a simple example.

If your eCommerce website makes a $1 million monthly sale, you have to pay $2500 per month for Shopify Plus.

The license fee can go up to $40,000 monthly if your monthly revenue exceeds $16 million or more.

You can read our recent article if you want to know more about the detailed cost of the Shopify website.

Not Yet Switched To Shopify Plus?

We have experienced Shopify experts who can help you move your online store to Shopify Plus to leverage its advanced features.

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Shopify Plus provides businesses and users with all the flexibility needed for unprecedented growth and expansion beyond the capabilities of a standard Shopify plan.

While the $2,000 monthly subscription cost may appear substantial, the array of features offered by Shopify Plus, when used effectively, can enhance an eCommerce store’s revenue and open up new markets.

Shopify Plus offers a comprehensive solution for entrepreneurs seeking maximum customization and control over their online store.

If you still have questions regarding Shopify and its features, feel free to contact us.

At WebDesk Solution, we stand as one of the global leaders in Shopify development, proficient at helping you with Shopify website design, customizations, seamless migrations from various eCommerce platforms, and integrations. Our team of experts can help you with the development of a unique online store on Shopify Plus.

John Ahya
John Ahya

John is the President and Co-Founder of WebDesk Solution, LLC. Living the digital agency life for over 10 years, he explores an extensive eCommerce world. He has immense experience in all major e-commerce platforms. Being a nature lover, he likes to breathe the fresh air on the hill stations during vacations.

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